Top 6 Digital Skills Employers Look for in Employees
Whether you are looking for a job or seeking a career change, these skills will help you become the most desirable potential employee in 2021. If you don’t have these skills yet, don’t worry. Leadership Institute offers a variety of courses to help you learn the skills you need to win.


HTML, Python, Java, and SQL grow as more businesses need to improve their online presence. Just knowing the basics of one of these languages can show employers you can incorporate programming into your decision making.

Data Analytics

Being able to take large quantities of data and transform it into meaning is invaluable. Employers look for individuals who can find trends in data and come up with actions based on the trends. The Leadership Institute offers an Introduction to Google Analytics course to help you get started.

Social Media Marketing

Social media marketing goes beyond knowing how to use social media casually. This means understanding algorithms, the associated analytics tools, learning how to gain followers, as well as knowing how to create a high-quality post to send a message and gain attention.


Search Engine Optimization, also known as SEO, is how to direct people to your website and its resources. When you know how to boost your ranking and generate unpaid traffic to a site, you will be set up for success.


UX, or User Experience, is how someone interacts with a website or app and how users feel while using your product. When you are skilled in user experience, you will be able to use tools such as heatmaps and analytics to determine how people are using a product/service. Understanding user experience is great, but being able to anticipate the problems or roadblocks a product/service might cause is invaluable.


Being able to communicate with a team as well as customers is very important. Online communication mediums such as Zoom, Skype, Teams, Slack, Meets, SMS, and Email are all important to cultivate relationships. When you know how to use these tools to connect with others, this will get you ahead of the game.