You don’t get much lead time before an interview, so take advantage of the time you have now to learn what makes a successful TV appearance. Don’t let your unpreparedness keep you from representing yourself or your organization well.

You will learn how to:

• Develop your message for TV
• Speak in sound bites
• Look like a professional on camera
• Avoid the mistakes which identify you as a rookie
• Practice in the Institute’s TV studio so you’re ready for the real thing