Ready to elevate your campaign’s digital presence and drive real results? This course will teach you how to create powerful, engaging content that connects with voters and moves them to action. you’ll learn the proven strategies to produce content that not only attracts and retains your audience but also achieves your campaign goals.In Session 1, you’ll learn why campaigning is personal again and explore key statistics showing how media and platform fragmentation have made traditional mass marketing less effective. You’ll also understand the growing importance of friend recommendations and influencer marketing in building trust and driving political change.Session 2 will provide an in-depth overview of relational organizing—the art of mobilizing your network to reach and engage their friends and family. You’ll learn actionable strategies for voter registration, event turnout, and driving voter participation. In Session 3, we’ll dive into the world of influencer outreach. You'll discover how to identify the right influencers, build meaningful relationships with them, and create content that drives awareness, persuasion, and voter turnout. We’ll also explore paid influencer marketing, showing you how to effectively collaborate with influencers to boost your campaign's reach and impact.Finally, in Session 4, we’ll teach you how to measure the success of your relational organizing and influencer efforts. You’ll learn how to track and evaluate results, ensuring that your efforts are making a tangible impact. Plus, you’ll gain insight into how to explain the value of these strategies to candidates, donors, and the media.In this course, we’ll break down the content marketing formula—how to craft valuable, relevant, and consistent content to attract the right audience and inspire action. Plus, we’ll discuss the importance of authenticity and how your personal involvement in content creation can build trust and credibility with voters.This course is perfect for anyone looking to optimize their digital strategy, connect with more voters, and build a consistent and effective content marketing plan. Sign up today and learn how to create content that drives engagement, builds momentum, and ultimately helps you win!
Jun 18 1PM EDT