Series

Public Relations School

The success of your organization, cause, or candidate depends on how well a message is communicated by the media. The words you use matter. Attend the Leadership Institute’s Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You will learn how to:

Develop the right message for your target audience
Use social media to spread that message
Build valuable relationships with the media

Upcoming Trainings

LI Headquarters

Wednesday Wake-Up Club Breakfast with Governor Scott Walker

Arlington, Virginia

Start each month with a hot, buffet breakfast and an open discussion with some of our nation’s greatest conservative leaders at the Wednesday Wake-Up Club Breakfast.

Jun 3 7:30 AM EDT

Virtual

Online Volunteer Army Builder

Learn how to recruit and retain volunteers, and how to reach the right voters in the right places with the right methods.

Jun 3 12PM EDT

Virtual

ASOP Workshop: The Role of the Campaign Manager

Join Rick Tyler for a discussion on the role of the campaign manager.

Jun 3 12PM EDT

In Person

Persuasive Messaging Workshop - Traverse City, MI

Suttons Bay, Michigan

The Persuasive Messaging Workshop provides an in-depth look at improving your messaging, particularly to those who may not have the same initial political positions as you (i.e. moderate or independent voters. You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

Jun 3 6PM EDT

Virtual

Social Media Marketing

Harness the power of social media for political campaigns and public engagement.

Jun 4 3PM EDT

Virtual

What School Boards Need to Know: Navigating AI in Public Education

Artificial Intelligence is the new rage in American culture. Learn from experts about how AI can be a benefit and what precautions should be taken when using it in your district.

Jun 4 7PM EDT

In Person

Activism Workshop with Massachusetts Family Action

Pepperell, Massachusetts

Do you want to make a difference in your community and impact Public Policy? If so, then this is the program for you. Become more effective by learning ways to recruit, communicate with, and mobilize your friends, family, and neighbors.

Jun 6 10AM EDT

In Person

Minnesota Candidate Development Workshop

North Branch, Minnesota

This six-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

Jun 6 9AM CDT

In Person

Fairbanks GOTV Training

Fairbanks, Alaska

Jun 6 8PM UTC

Virtual

What Do You Do: A Conversation in Public Policy

Join Leadership Institute's Career Services team and guest speaker for our brand new online series, 'What Do You Do?' What Do You Do: A Conversation in Public Policy is an online webinar where you will get to listen and learn from speakers who work in a variety of professional roles, how they achieved their success, and offer valuable advice for people at any point in their careers.

Jun 8 1PM EDT

LI Headquarters

2026 High School Leaders Retreat

Arlington, Virginia

The High School Leaders Retreat is an annual program exclusively for current high school students around the country. The program derives from the classic 2-day Youth Leadership School, which teaches students how to win for candidates and causes of their choice.

Jun 8 5PM EDT

Virtual

Pro-Life Persuasive Campaign Communications Webinar

This workshop provides an in-depth look at improving your pro-life organization's or campaign's communications. You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

Jun 8 7PM EDT

Virtual

AI For Campaigners

Discover the transformative power of AI for modern political campaigns.

Jun 9 1PM EDT

Virtual

Pro-Life Voter Contact and Get-Out-The-Vote

This workshop presents a comprehensive voter contact strategy. Learn ways to effectively implement targeted outreach to your supporters. You will learn how to develop a systematic plan to get the most out of phones, door-to-door, early and absentee voting, and Election Day operations that deliver successful results. This class is for pro-life volunteers, activists, advocates, and leaders who want to learn practical ways to talk with voters this spring, summer, and fall.

Jun 9 7PM EDT

Virtual

Conservative Podcasting School

Stand out as a conservative voice and make your mark as a podcaster.

Jun 11 3PM EDT

Virtual

Robert's Rules of Order- School Boards 103 Session

Roberts Rules of Order 103, a webinar led by expert parliamentary expert Barbara Proctor.

Jun 11 6:30 PM EDT

LI Headquarters

America at 250: Strength, Sacrifice, and the future of Freedom Summit - A Journey Through America's Past, Present, and Future

Arlington, Virginia

America at 250: Strength, Sacrifice, and the Future of Freedom Summit - A Journey Through America's Past, Present, and Future

Jun 12 7:30 AM EDT

In Person

Stand and Be Counted, Texas: The Art of Winning Elections

Houston, Texas

Join us for the Leadership Institute Lunch & Learn to gain practical insight into becoming a more effective advocate for conservative public policy in Texas. Drawing from foundational principles of The Art of War, this program will equip attendees with messaging strategy, discipline, and coalition-building tools essential for electoral success.

Jun 12 11:15 AM CDT

In Person

Leadership Institute at the National Right to Life Conference

Arlington, Virginia

During the NRTL Conference, the Leadership Institute will be offering a series of specialized workshops designed to equip pro-life advocates with practical skills to strengthen and expand their efforts. Attendees will have the opportunity to participate in a fundraising workshop focused on identifying potential donors, crafting compelling appeals, building lasting relationships with supporters, and confidently asking for financial support. In addition, the Leadership Institute will host a communications workshop to help advocates share the message of life more effectively in today’s media environment, including a social media workshop on using platforms strategically to reach wider audiences, build engagement, and amplify pro-life messaging online, as well as a session on using artificial intelligence tools to help organizations create content, streamline communications, and increase their impact. Together, these hands-on workshops will provide participants with practical strategies, modern tools, and proven techniques they can immediately apply in their own communities as they work to defend and promote the cause of life.

Jun 12 4PM EDT

In Person

Growing the Ground Game - South Carolina

Surfside Beach, South Carolina

Learn proven methods for volunteer recruitment and retention, voter contact, Get-Out-The-Vote, and minority outreach. The models taught in this training can be applied to campaigns, political parties, or other electoral activities at any level, as well as being useful for grassroots and chapter based organizations.

Jun 13 12PM EDT

In Person

Growing La Familia - Albuquerque, New Mexico

Albuquerque, New Mexico

The Leadership Institute proudly welcomes you to Growing La Familia in Albuquerque — an inspiring event dedicated to strengthening communities, developing grassroots leadership, and empowering meaningful civic engagement. Featuring speakers Yvette Serino, Nick Glad, and Stephanie Hage, this dynamic workshop will provide practical training in volunteer recruitment, strategic communications, social media outreach, persuasive messaging, and effectively sharing your pro-life message with confidence and compassion. Participants will also gain hands-on experience using AI and digital tools to effectively share their values and expand their community impact. Attendees will leave equipped with the confidence, skills, and strategies needed to communicate with purpose, inspire action, and lead with influence in today’s evolving digital landscape.

Jun 13 10AM MDT

In Person

Voter Contact & TV Technique Workshop - Georgia

Atlanta, Georgia

This workshop offers an accessible voter contact strategy, strategies for minority engagement, and an introduction to live interviews and TV appearances and how those impact voters. Learn ways to effectively implement targeted outreach to your supporters. You will learn how to develop a systematic plan to get the most out of phones, door-to-door, early and absentee voting, and Election Day operations that deliver successful results.

Jun 14 4PM EDT

In Person

Ketchikan GOTV Training

Jun 14 11PM UTC

Virtual

Digital Content Creation

Learn how to create relevant and consistent content that inspires your audience.

Jun 15 1PM EDT

In Person

The Engaged Church Workshop

Do you want to make a difference in your community and impact Public Policy? If so, then this is the program for you. Become more effective by learning ways to recruit, educate, and mobilize your friends, family, and neighbors.

Jun 15 5:30 PM MDT

Virtual

Professional Development Series: Crisis Management Skills

Professional Development Series: Crisis Management Skills is an interactive online training designed to equip you with the tools to navigate high-pressure situations in the workplace. From unexpected challenges to full-blown crises, this session will teach you how to stay calm under pressure, make clear and effective decisions, and provide steady leadership that inspires confidence in others. You’ll explore practical strategies for problem-solving, communication, and guiding your team when things don’t go as planned. Whether you’re managing a sudden setback, handling conflict, or leading through uncertainty, you’ll leave with the skills and confidence to turn crisis moments into opportunities for growth and resilience.

Jun 16 1PM EDT

In Person

The Engaged Church Workshop

Jun 16 5:30 PM MDT

LI Headquarters

Crisis Communications Workshop

Arlington, Virginia

Learn strategies to plan, execute, and lead through a crisis with success.

Jun 17 2PM EDT

In Person

Persuasive Messaging Workshop - Kalamazoo, MI

Portage, Michigan

The Persuasive Messaging Workshop provides an in-depth look at improving your messaging, particularly to those who may not have the same initial political positions as you (i.e. moderate, independent, or undecided voters). You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

Jun 17 6PM EDT

In Person

Pennsylvania Voter Registration Workshop

Paoli, Pennsylvania

Jun 18 6:30 PM EDT

Virtual

School Board Oversight of District Contracts

School districts spend millions of dollars on vendors for supplies, services, and maintenance. These contracts, if managed correctly, can save the district millions of dollars. The school board must approve all contracts and maintain fiduciary oversight.

Jun 18 7PM EDT

In Person

Campaign Leadership College

This intensive nine-day program develops conservative activists into professionals capable of leading the most challenging campaigns for public office.

Jun 19 4PM EDT

In Person

Youth Leadership Workshop: Piedmont, Oklahoma

Piedmont, Oklahoma

A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause. Our expert faculty will train you on three or more of our 14 different topics.

Jun 19 7PM CDT

In Person

MN Conservative Connections

Plymouth, Minnesota

In this fast-paced, women-centered session, you’ll get a practical introduction to improving your organization or campaign communications. Learn a simple framework to clarify your message, speak with confidence, and connect with the audiences who matter most—so you can grow visibility, supporters, and support. This workshop also includes a brief introduction to our Women’s Leadership Program, including how the program supports women leaders through training, community, and continued development opportunities.

Jun 20 10AM CDT

In Person

Significance of the Church Vote (HONOLULU)

Honolulu, Hawaii

The Significance of the Church Vote workshop is for church leaders, campaign teams, and community members who want to better understand Hawaiʻi’s political landscape and how the Church can engage this election year. This 3-hour workshop will highlight why the Church’s vote plays an important role in shaping the culture and future of Hawaii.

Jun 20 12PM HST

In Person

Persuasive Messaging Workshop - Oakland County, MI

Troy, Michigan

This workshop will equip you how to craft and deliver persuasive messages that connect with and influence diverse audiences, including moderates and independents.

Jun 22 6:30 PM EDT

In Person

Persuasive Messaging Workshop - Greater Tri-Cities, MI

Birch Run, Michigan

Jun 23 6PM EDT

In Person

Candidate Development School

Candidate Development School (CDS) — 4 Days For current and prospective candidates. A highly regarded intensive training, the Candidtate Development School addresses the realities of candidacy—message, preparation, voter strategy, positioning, and the personal demands of running. This four-day school teaches current and potential candidates the steps to take now to produce a winning campaign. The school focuses on political preparation for future service as an elected official or community leader.

Jun 24 9AM EDT

Virtual

Professional Development Series: Building Your Brand & Storytelling

Do you want to present the best version of yourself? The way you choose to brand yourself deeply impacts your personal and professional life. Effective communication defines the scope of what you're able to achieve. Stories are persuasive tools. The skill of storytelling builds a connection between you and your audience. It allows you to capture attention and shape your brand.This training will walk you through perception management and branding to ensure that you are putting forth the best 'you' possible, and give you the ability to tell your story and your organization's story.

Jun 25 1PM EDT

In Person

Candidate Development Workshop for Pro-Life Candidates

Memphis, Tennessee

This eight-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

Jun 26 1PM EDT

In Person

Campaign Management Workshop for Pro-Life Campaigns

Memphis, Tennessee

This workshop focuses on how to develop (for a current or future campaign) a unique, specific campaign message and strategy that is persuasive to voters.

Jun 27 9AM EDT

In Person

Strong Conservative Organizations

Phoenix, Arizona

This workshop focuses on how to strengthen conservative organizations. Fundraising, grassroots advocacy and social media are some of the topics that can help members build and strengthen their conservative organization.

Jun 27 11AM PDT

Virtual

What Do You Do: A Conversation in Public Policy

Jun 29 1PM EDT

LI Headquarters

National Youth Leadership School - Washington DC

Arlington, Virginia

Learn to organize and lead a mass-based youth effort for candidates and causes you care about through LI’s flagship program. This two-day “Bootcamp of Politics" makes all the difference for anyone who wants to lead in the political process and famously opens doors for positions in the political job market.

Jul 1 9AM EDT

Virtual

What School Boards Need to Know: Tenure vs. Continuing Contracts

National controversies are emerging regarding teacher tenure. A California judge ruled it unconstitutional, while another overturned that ruling. Tenure is often referred to as “a job for life”. In the private sector, “a job for life is unheard of. Was tenure ever an action that helps children learn, and if not, why does it exist?

Jul 2 7PM EDT

In Person

53rd National Fourth of July Conservative Soirée

Lorton, Virginia

The 53rd National Fourth of July Conservative Soirée promises BBQ, patriotic speeches, and fun for the whole family. From live music performances to exciting games and activities, there’s something for everyone to enjoy. It’s Soirée tradition to bring a side dish to share! This FREE Independence Day celebration is possible thanks to the generosity of many local businesses, national non-profit organizations, and individual donors.

Jul 4 11AM EDT

Virtual

Persuasive Communications Workshop

Learn to persuade with precision and ease.

Jul 8 2PM EDT

LI Headquarters

Speechwriting Workshop

Arlington, Virginia

Discover how to write speeches that convince and inspire.

Jul 8 6PM EDT

Virtual

School Board Training - Robert's Rules of Order 101 Webinar

Roberts Rules of Order 101, a webinar led by expert parliamentary expert Barbara Proctor.

Jul 9 6:30 PM EDT

In Person

Growing La Familia - Yakima

Yakima, Washington

Growing La Familia is meant to develop local Hispanic conservatives as community leaders, communicators, and organizers who can lead where they live. The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement. Each training strengthens a network of Hispanic conservatives capable of organizing, communicating, and leading at every level.

Jul 11 9AM PDT

In Person

2026 International School of Fundraising

Jerusalem, Israel

LI’s premiere program for executives and fundraisers brings together top experts from around the world to provide four days of intensive content in every aspect of fundraising.

Jul 12 2PM UTC

Virtual

What Do You Do: A Conversation in Public Policy

Jul 13 1PM EDT

In Person

Comprehensive Fundraising Training

Arlington, Virginia

Built for leaders and staff who must raise money consistently for conservative nonprofits and NGOs. The CFT strengthens the skills and systems required for durable revenue—donor development, planning, and execution that scales.

Jul 14 9AM EDT

Virtual

Email Marketing & Online Fundraising

Refine your online strategies and unlock the full potential of email marketing.

Jul 15 3PM EDT

In Person

Oklahoma Ed-vantage School Board Summer Conference

Norman, Oklahoma

Earn Your Board Points for 2026! Whether you are a new board member or a tenured board member, join us for this exciting Ed-Vantage Summer School Board Conference. Agenda Topics:

Jul 16 9AM CDT

In Person

Oklahoma K-12 Administration and Policy Summit

Norman, Oklahoma

Join us for the Oklahoma K-12 Administration and Policy Summit. Two days of engaging seminars, speakers, and work sessions. All hours attended will count for your required state training points. More information coming soon!

Jul 16 9AM CDT

Virtual

What School Boards Need to Know: Children First Compensation Strategies

Innovative methods to encourage faculty and staff to make the district more efficient and academically successful are being investigated and implemented. Learn about the new exciting ways that a laser focuses on students first gets everyone on the same page.

Jul 16 7PM EDT

LI Headquarters

Conservative Intern Workshop

Arlington, Virginia

Maximize your professional success as a D.C. intern by participating in LI’s Conservative Intern Workshop. This day-long immersive experience gives interns the tools to succeed, the skill to network with experts and fellow interns, and the capacity to turn your internship into a full-time opportunity.

Jul 17 8:30 AM EDT

In Person

Delaware Candidate Development Workshop

Dover, Delaware

This six-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

Jul 18 9AM EDT

In Person

Robert's Rules of Order For Organizations-Oklahoma City, OK

Oklahoma City, Oklahoma

The Parliamentary Procedure Program professionalizes conservatives for real influence in governance, legislative processes, and organizational leadership. It builds a trained corps of leaders ready to enforce rules, defend order, and guide decision-making in a disciplined and constitutional manner. Just as importantly, it equips them to maintain unity in diversity of opinion, keep coalitions intact through conflict, and preserve friendships and trust even after contentious debates.

Jul 18 12PM CDT