The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement. Donors acquired through its direct mail have given LI more than $190,000,000. Let LI professionals and experts from other organizations teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
- Implement proven direct mail concepts
- Build your donor file
- Write successful letters
- Design mail packages that people will open
- Apply examples of reliable direct mail programs
