Series

Communications Workshop

The Communications Workshop provides an in-depth look at how you can design and improve your organization’s or campaign’s communications.

Learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is also available.

Learn how to:

Connect with people
Craft a message
Use the right words
Identify values to communicate

Who Should Attend?

Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.

Upcoming Trainings

LI Headquarters

Rising to the Top in Washington D.C.

Arlington, Virginia

Paul Teller is a veteran conservative movement operator and well-respected D.C. navigator who has risen to the top of some of the most influential public policy organizations.Join Leadership Institute (LI), as Paul and other conservative movement professionals share their personal experience Rising to the Top in Washington, D.C.

Mar 31 5:30 PM EDT

Virtual

Volunteer Army Builder - Online

Recruit and retain volunteers and organization members. All activities are designed to produce immediate results and breakthroughs for those who participate fully.

Apr 1 3PM EDT

On-Demand

The Joseph U. Oswald Patriot Online School Board Training Program

Get the skills to wage and win your campaign for school board.

Virtual

Special Education: Creating a Safe and Focused Learning Environment: Effectively Addressing Disruptive and Violent Behavior

Special Education expert, Alyssa Wright discusses creating a Safe and Focused Learning Environment: Effectively Addressing Disruptive and Violent Behavior. Learn what you have the power to do.

Apr 1 6PM EDT

LI Headquarters

Wednesday Wake-Up Club Breakfast with Erika Donalds

Arlington, Virginia

Join us at the Leadership Institute's headquarters for an insightful talk and a gourmet buffet breakfast.Held on the first Wednesday of each month, these breakfast meetings are the perfect opportunity for friends of the Institute to come together and connect with some of the most inspiring and thought-provoking leaders of our time. Hear their unique perspectives on the most pressing issues of the day and take part in lively discussions and debates.Not only will you have the chance to learn from some of the most brilliant minds in the industry, but you'll also have the opportunity to network and share ideas with like-minded individuals. Our past breakfast events have been attended by members of Congress, renowned public policy experts, and respected columnists.Don't miss out on this amazing opportunity to expand your knowledge, connect with others and start your day with a delicious breakfast, RSVP today!

Apr 2 7:30 AM EDT

On-Demand

Conservatism 101

Discover what conservatives fight to conserve.

Virtual

School Board Member Drop In - Hot Topics

Join an exclusive hub where school board members connect, collaborate, and lead with confidence!Get Answers Fast - Ask pressing questions and gain insights from fellow board members.Collaborate on Big Issues - Work together to tackle the challenges impacting your districts.Stay Ahead of the Curve - Dive into hot topics like legislation, governance, policy updates, and community engagement.Learn from the Best - Exchange experiences, challenges, and best practices with peers.Engage in Real-Time Q&A - Interact with top education professionals and governance experts to get the guidance you need.Be part of the conversation shaping the future of education!

Apr 2 12PM EDT

Virtual

Unlocking Activism with Adobe Express

In today's digital age, maintaining an online presence is key. From social media tips and tricks to building your own website and brand, Adobe Express has all your graphic design needs. Using Adobe Express' resources can give you the skills to craft compelling and engaging content that will resonate with viewers.

Apr 2 1PM EDT

On-Demand

Conservative Podcasting School

Learn how to plan, launch, and grow your own successful podcast.

Virtual

Television Workshop, On-Camera

You will be coached through two rounds of mock interviews while receiving personal feedback on how to better tailor your appearance and message delivery for TV. Individuals who attend the On-Camera Workshop receive a copy of their footage. Class size is limited to six people to maximize your time on camera. How you'll benefit: •Develop your on-camera message and delivery techniques •Practice correct on-camera gestures and facial expressions •Gain confidence in your on-camera ability This is an Online Zoom Webinar. Camera required. *Ask about student and group rates.*Workshop start is in Eastern Time (ET)

Apr 2 2PM EDT

In Person

April 2025 Campaign Leadership College

Arlington, Virginia

The Campaign Leadership College (CLC) has assembled the country's most prominent conservative campaign experts to offer a nine-day intensive training program covering all aspects of senior campaign management. The CLC Program is designed to equip conservatives seeking a fulfilling and challenging career as a professional campaign manager, fundraising, grassroots, or communications director by giving them the skills they need to win political campaigns for public office. Political professionals are always in high demand.

Apr 4 4PM EDT

On-Demand

Campaign Management School

Learn the experts’ secrets of an effective campaign, from announcement to Election Day.

In Person

Youth Leadership School - Chicago, IL

Chicago, Illinois

Organize and lead mass-based youth efforts for candidates or causes of your choice. Called the “boot camp of politics,” this training has launched more successful political careers than any other Leadership Institute training program.

Apr 5 9:30 AM EDT

In Person

Lead and Succeed Tour: Depaul University

Chicago, Illinois

The Leadership Institute has taken its flagship Youth Leadership School and developed a three-hour workshop to fit your group's specific needs.

Apr 6 2PM EDT

On-Demand

The Digital Download Collection

Gain a depth of knowledge of key topics in the digital field.

LI Headquarters

Candidate Development School

Tysons, Virginia

LI’s unique Candidate Development School teaches current and potential candidates the steps to take now to ensure a winning campaign. The training focuses on your personal and political preparation for a career in elected office.

Apr 7 9AM EDT

In Person

Campaign Finance School

Tysons, Virginia

Campaign Finance School (CFS): Over a three-day period, the CFS concentrates on equipping participants with the acumen to garner significant financial support essential for winning campaigns

Apr 10 9AM EDT

On-Demand

Introduction to School Boards

Foundational concepts for activists & candidates

In Person

Robert’s Rules of Order for Organizations-Dallas, TX

Dallas, Texas

This indispensable training is essential for those looking to grasp the dynamics of organizing and conducting diverse meetings, be it in a church setting or government forum. If attendees have a keen interest in mastering the art of running effective meetings, this training is tailored for them.

Apr 10 6PM EDT

In Person

School Board Campaign Training - Ohio

Mansfield, Ohio

Held on Friday, April 11, from 9:00 A.M. to 3:00 P.M., this training will provide expert-led instruction through two dynamic sessions. The first session will delve into the fundamentals of launching and managing a winning school board campaign, covering strategy, messaging, and voter engagement. The second session will focus on the critical aspects of fundraising and media training, offering practical guidance on securing financial support and effectively communicating with the public and press.

Apr 11 9AM EDT

On-Demand

Digital Campaign School

Gain experience with the entire technology, marketing, and strategy stack of modern campaigns and political organizations.

In Person

Robert’s Rules of Order for Organizations-Houston, TX

Houston, Texas

Apr 11 6PM EDT

In Person

Storytelling Workshop - Las Vegas, Nevada

Las Vegas, Nevada

Stories are the most effective way to persuade an audience. Join experienced leaders, real-world storytellers, and experts from Leadership Institute. Learn how be more persuasive through stories.

Apr 12 8:30 AM EDT

On-Demand

Grassroots Lobbying

The mechanics of how to reach out to state and local legislative bodies and ask for policy change.

In Person

Nebraska Campaign and Candidate Training

Lincoln, Nebraska

The Campaign and Candidate Workshop is a full-day, hands-on training that equips you with the strategies to build and run a winning campaign. From crafting a strong message to fundraising and voter outreach, you’ll gain the tools to launch with confidence and lead with impact.

Apr 12 10AM EDT

LI Headquarters

Capitol Hill Staff Training

Arlington, Virginia

Whether you're a newcomer to Washington or already a Hill staffer, the Capitol Hill Staff Training can be a springboard for your political and professional success. You will have the opportunity to learn firsthand from members of Congress and DC professionals who have worked on the Hill, their experiences, expert knowledge in different roles, and opportunities on the Hill.After an intense two-day workshop, you will leave with a comprehensive understanding of a career on Capitol Hill and a stronger conservative network.

Apr 14 9AM EDT

On-Demand

Social Media for Activism

Build a great social media presence around a candidate, campaign, or cause.

Virtual

School Board Candidate Breakthrough Session

Join us for a lively School Board Candidate Breakthrough Session, where we’ll tackle campaign pain points and dive deep into winning strategies! This biweekly training series is all about empowering you with the tools and insights to succeed with confidence.

Apr 14 11:30 AM EDT

Virtual

School Board Candidate 101 Training

Join our School Board Candidate 101 Training Webinar to gain essential skills and insights for running a successful campaign. Learn the basic and foundational pieces to jumpstart your campaign.

Apr 15 11AM EDT

On-Demand

Fundraising Fundamentals

Strategies and tactics for making the most of your fundraising efforts.

Virtual

Introduction to Email Marketing

Ready to revolutionize your email campaigns? From managing your email list to crafting compelling emails and growing your subscriber base, we've got you covered. Gain practical tools, tactics, and templates to supercharge your email marketing goals.

Apr 16 9AM EDT

Virtual

School Board Member Drop In - Hot Topics

Join an exclusive hub where school board members connect, collaborate, and lead with confidence! Get Answers Fast - Ask pressing questions and gain insights from fellow board members. Collaborate on Big Issues - Work together to tackle the challenges impacting your districts. Stay Ahead of the Curve - Dive into hot topics like legislation, governance, policy updates, and community engagement. Learn from the Best - Exchange experiences, challenges, and best practices with peers. Engage in Real-Time Q&A - Interact with top education professionals and governance experts to get the guidance you need. Be part of the conversation shaping the future of education!

Apr 16 12PM EDT

On-Demand

Video Editing for Politics

Video Editing for Politics will give you a foundation in video editing and basic animation with motion graphics.

Virtual

Fundraising Event Fundamentals Webinar

Fundraising Event Fundamentals isn't just another seminar – it's your blueprint for success. Starting from the ground up, this session walks you through the essential steps to plan, promote, and execute a high-impact fundraising event. Learn how to craft compelling invitations, attract the right audience, and inspire donors to give generously. Whether you're hosting a small gathering or a large gala, you'll gain practical strategies to ensure every detail drives maximum fundraising success. Ready to turn your event into a financial and networking powerhouse? This training gives you the roadmap.

Apr 22 8PM EDT

LI Headquarters

The Art of Public Speaking Workshop

Arlington, Virginia

In this workshop, you'll learn advanced message construction and delivery. You'll receive practical lessons and personalized feedback, and participate in in-class exercises to make you a better, more confident public speaker.How you'll benefit:•Learn to professionally and effectively prepare and deliver a speech•Overcome common fears about speaking in public•Understand strategies for effective communication with audience members•Learn the importance of non-verbals like appropriate dress, gestures, and appearance *Ask about student or group rates

Apr 23 6PM EDT

On-Demand

Introduction to Google Analytics

Do you know how to take full advantage of Google Analytics?

LI Headquarters

The Advanced Art of Public Speaking Workshop

Arlington, Virginia

Apr 24 6PM EDT

In Person

Kansas Messaging and Fundraising Training

Topeka, Kansas

During this three-hour intensive course, attendees will learn Learn how to craft the right message that cuts through the noise and moves people to action in Message Development Training. Then, master the art of donor outreach and build your war chest in Fundraising Fundamentals.

Apr 26 9AM EDT

On-Demand

Get-Out-The-Vote-Workshop

Learn how to develop a systematic plan to get the most out of mail, phones, door to door, and Election Day strategies that deliver successful results.

In Person

Colorado Premier Candidate School - Metro Denver

Denver, Colorado

Apr 27 2:30 PM EDT

Virtual

School Board Candidate Breakthrough Session

Apr 28 11:30 AM EDT

On-Demand

Campaign Tech Academy

Learn emerging voter contact technology and how to use it to your advantage

In Person

Robert’s Rules of Order for Organizations Webinar

Apr 28 6PM EDT

Virtual

Persuasive Writing Workshop

Learn how to draft professionally written works for any setting to properly convey your ideas and goals at LI's Persuasive Writing Workshop.In this class, you will learn the tactics required to write both persuasively and professionally. The instructor will explore the most essential elements of influential writers during this six-hour training.You will learn how to effectively convey your ideas and goals using a variety of strategies. The instructor will discuss target audiences, winning tactics, effective impact, and more.Suitable for:Anyone willing to enter or contribute to journalismNews media or English studentsElected officials or candidatesBusiness professionals*Ask about student and group rates

Apr 29 9:30 AM EDT

On-Demand

Candidate Development Workshop

What you need to know for you to run a successful political campaign.

LI Headquarters

Persuasive Writing Workshop

Arlington, Virginia

Apr 29 9:30 AM EDT

In Person

ElecTech 2025

San Francisco, California

Leadership Institute’s ElecTech returns to San Francisco! Building on the success of last year’s Summit, ElecTech2025 will be an opportunity for campaign professionals,tech innovators, and political strategists to collaborateand explore the future of electoral success. With Defending Digital Campaigns, X, Google, andMicrosoft already confirmed as participants, thisyear’s conference will feature insights from globalleaders in campaign technology, artificial intelligence,cybersecurity, and digital communications. YO U W I L L L E A R N H OW TO : Leverage AI tools to streamline campaign operations and optimize outreach Explore emerging trends in social media engagement and voter mobilization Strengthen cybersecurity measures to safeguard campaign integrity Harness data analytics for targeted and effective voter communication

Apr 30 9PM EDT

On-Demand

Social Media Bootcamp

Understand the foundations of great social media and how you can maximize your success -- for free!

In Person

Youth Leadership School - Cruise Edition

Cape Canaveral, Florida

May 1 10AM EDT

In Person

Storytelling Workshop - Reno, Nevada

Reno, Nevada

Stories are the most effective way to persuade an audience. Join experienced leaders, real-world storytellers, and experts from Leadership Institute. Learn how be more persuasive through stories.

May 3 8:30 AM EDT

On-Demand

CampaignPros

Political leaders of regional and national experience share their knowledge on impacting elections and public policy.

In Person

Candidate Development Workshop - Troy, MI

Troy, Michigan

The Candidate Development Workshop is designed to help current and prospective candidates identify the steps to run a successful campaign. The workshop focuses on personal and political preparation as an elected official and community leader for future service.

May 3 9AM EDT

In Person

Robert’s Rules of Order for Organizations-Golden, CO

Golden, Colorado

May 3 9AM EDT

On-Demand

The Art of Political Persuasion

Dive into the art and science of persuasion designed for conservatives seeking to elevate their influence.

LI Headquarters

Conservative Organizational Entrepreneur School

Arlington, Virginia

Conservative Organization Entrepreneur (COE): This two-day course is geared towardsinstructing participants on the legal intricacies of establishing an organization, devising a fiscal plan, fundraising for startup operations, and strategizing for long-term organizationalsustainability.

May 3 9AM EDT

LI Headquarters

From Setback to Success

Arlington, Virginia

Have you ever experienced a setback in your career? Have you faced challenges or obstacles in a professional setting that you felt were a hinderance to your growth? Learn firsthand from professionals who've experienced setbacks in their own careers and how they've used these experiences to leverage their professional success today. Your setback does not need to be an obstacle, but a stepping stone to your future success!

May 13 6PM EDT

On-Demand

Become A Pundit

Conservatives across the world find inspiration from great thought leaders who motivate them into action and make the case for conservative principles to mass audiences.

Virtual

Professional Development Series: Building Your Brand, Marketing, and Storytelling

Do you want to present the best version of yourself? The way you choose to brand yourself deeply impacts your personal and professional life.Effective communication defines the scope of what you're able to achieve.Stories are persuasive tools. The skill of storytelling builds a connection between you and your audience. It allows you to capture attention and shape your brand.This training will walk you through perception management and branding to ensure that you are putting forth the best 'you' possible, and give you the ability to tell your story and your organization's story.

May 15 1PM EDT

In Person

Volunteer Army Builder - Northwest Arkansas

Fayetteville, AR, Arkansas

Quickly recruit and permanently retain all types of volunteers and organization members. If you need people power for a campaign, political party, grassroots group, campus club, or anything else, this universal recruitment model will work for you.

May 16 7PM EDT