Series

Communications Workshop

The Communications Workshop provides an in-depth look at how you can design and improve your organization’s or campaign’s communications.

Learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is also available.

Learn how to:

  • Connect with people
  • Craft a message
  • Use the right words
  • Identify values to communicate

 

Who Should Attend?

Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.

    Upcoming Trainings

    The Value of the Superintendent Evaluation for School Boards
    Virtual

    The Value of the Superintendent Evaluation for School Boards

    While board members are at the top of the district organizational chart, clear and detailed guidance is necessary to govern all leadership under the superintendent. A fair and comprehensive evaluation tool adds value through clarity and should include the community goals, values and principles and include guardrails. This webinar will clarify how the superintendent should be guided and evaluated by the evaluation tool. Developing the evaluation tool in a succinct, clear, and valuable way is essential for everyone in the district. Learn how to develop this superintendent evaluation tool using SMART goals.

    Apr 2 7PM EDT

    Youth Leadership Workshop - College Conservatives at University of Utah
    In Person

    Youth Leadership Workshop - College Conservatives at University of Utah

    Salt Lake City, Utah

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Apr 2 5PM MDT

    Run With Purpose Series: #3 Campaign Structure & Grassroots Organization
    Virtual

    Run With Purpose Series: #3 Campaign Structure & Grassroots Organization

    Course 3: Building a Lean & Effective Campaign Organization This course teaches candidates how to build and manage a streamlined campaign operation. Participants explore essential staffing roles, volunteer management systems, and grassroots leadership structures such as precinct captains and coalition chairs. The course emphasizes efficient use of limited budgets, strategic delegation, and time management for candidates balancing campaign responsibilities with professional and personal obligations. By the conclusion, participants will have drafted an organizational structure suited to their district and resources.

    Apr 2 6:30 PM CDT

    Andres Briceno at Bradley University
    In Person

    Andres Briceno at Bradley University

    Peoria, Illinois

    Speech

    Apr 2 7PM CDT

    Youth Leadership Workshop - College Conservatives at Utah State University
    In Person

    Youth Leadership Workshop - College Conservatives at Utah State University

    Logan, Utah

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Apr 3 5PM MDT

    Kansas Freedom Fest
    In Person

    Kansas Freedom Fest

    Lawrence, Kansas

    Speech

    Apr 3 7PM CDT

    Growing La Familia - Yakima
    In Person

    Growing La Familia - Yakima

    Yakima, Washington

    Growing La Familia is meant to develop local Hispanic conservatives as community leaders, communicators, and organizers who can lead where they live. The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement. Each training strengthens a network of Hispanic conservatives capable of organizing, communicating, and leading at every level.

    Apr 4 9AM PDT

    Volunteer Army Builder
    In Person

    Volunteer Army Builder

    Everett, Washington

    Are you ready to get active in your community and make a lasting impact? If so, then this is the program for you. Volunteer Army Building leadership training will give you strategies and practical tools to help you become more effective in your efforts by learning ways to recruit, educate, and mobilize your friends, neighbors, and community through community activism.

    Apr 4 1PM PDT

    What Do You Do: A Conversation in Public Policy
    Virtual

    What Do You Do: A Conversation in Public Policy

    Join Leadership Institute's Career Services team and guest speaker for our brand new online series, 'What Do You Do?' What Do You Do: A Conversation in Public Policy is an online webinar where you will get to listen and learn from speakers who work in a variety of professional roles, how they achieved their success, and offer valuable advice for people at any point in their careers.

    Apr 6 1PM EDT

    Conservative Podcasting School
    Virtual

    Conservative Podcasting School

    Become a strong voice in the growing world of new media.

    Apr 7 1PM EDT

    Hope Fryer at Michigan State University
    In Person

    Hope Fryer at Michigan State University

    East Lansing, Michigan

    Speech

    Apr 7 5PM EDT

    Savannah Craven Antao at Shippensburg University
    In Person

    Savannah Craven Antao at Shippensburg University

    Shippensburg, Pennsylvania

    Speech

    Apr 7 6PM EDT

    Isabel Brown at Christopher Newport University
    In Person

    Isabel Brown at Christopher Newport University

    Newport News, Virginia

    Speech

    Apr 7 6PM EDT

    Michael Donnelly at University of New Hampshire
    In Person

    Michael Donnelly at University of New Hampshire

    Durham, New Hampshire

    Speech

    Apr 7 6:30 PM EDT

    Xi Van Fleet at Georgia Southern University
    In Person

    Xi Van Fleet at Georgia Southern University

    Statesboro, Georgia

    Speech

    Apr 7 7PM EDT

    Adam Guillette at Otterbein University
    In Person

    Adam Guillette at Otterbein University

    Westerville, Ohio

    Speech

    Apr 7 7:30 PM EDT

    Paula Scanlan at Wichita State University
    In Person

    Paula Scanlan at Wichita State University

    Wichita, Kansas

    Speech

    Apr 7 7PM CDT

    David Blair at University of Nebraska at Omaha
    In Person

    David Blair at University of Nebraska at Omaha

    Omaha, Nebraska

    Speech

    Apr 7 7PM CDT

    Abby Johnson @ Gonzaga University
    In Person

    Abby Johnson @ Gonzaga University

    Spokane, Washington

    Speech

    Apr 7 7PM PDT

    Shane Winnings at Purdue University
    In Person

    Shane Winnings at Purdue University

    West Lafayette, Indiana

    Speech

    Apr 8 10:30 AM EDT

    ASOP Workshop: The Politics of Mistakes
    Virtual

    ASOP Workshop: The Politics of Mistakes

    A single moment can define an entire campaign—this workshop examines how those moments happen. Rick Tyler examines how political gaffes shape campaigns, damage reputations, and, in some cases, follow candidates into office. These moments are not isolated mistakes. They are inflection points that expose weaknesses in preparation, messaging, and campaign structure. Ryan Brann focuses on what comes next. Campaigns cannot avoid every mistake, but they can control the response. Participants will learn how to contain damage, reframe the narrative, and move forward without allowing a single moment to define the campaign.

    Apr 8 12PM EDT

    Shay Khatiri at Paradise Valley Community College
    In Person

    Shay Khatiri at Paradise Valley Community College

    Phoenix, Arizona

    Speech

    Apr 8 7PM MDT

    Professional Development Series: Working Smarter with AI Tools
    Virtual

    Professional Development Series: Working Smarter with AI Tools

    Artificial Intelligence is transforming the way professionals work, communicate, and make decisions. In this interactive three-hour webinar, you’ll learn how to harness the power of AI to streamline your workflow, enhance productivity, and stay ahead in a rapidly evolving workplace.From mastering tools like ChatGPT to discovering how AI can assist with research, you’ll gain practical insights into how AI can support your professional growth. Discover how to use AI responsibly and effectively for tasks such as writing, organization, and creative problem-solving.Whether you’re a student, intern, or working professional, this training will equip you with the strategies and confidence to integrate AI into your daily habits—helping you work smarter, not harder.

    Apr 9 1PM EDT

    Television Workshop, On-Camera
    Virtual

    Television Workshop, On-Camera

    Ace your next media appearance.

    Apr 9 2PM EDT

    School Board Training - Robert's Rules of Order101
    Virtual

    School Board Training - Robert's Rules of Order101

    Robert's Rules of Order 101, a webinar led by expert parliamentary expert Barbara Proctor.

    Apr 9 6:30 PM EDT

    Chloe Cole at University of Maryland at College Park
    In Person

    Chloe Cole at University of Maryland at College Park

    College Park, Maryland

    Speech

    Apr 9 7PM EDT

    Run With Purpose Series: #4 Winning Fundraising Strategies
    Virtual

    Run With Purpose Series: #4 Winning Fundraising Strategies

    Course 4: Winning Fundraising Strategies This course prepares state legislative candidates to raise the funds necessary to run competitive district-level campaigns. Participants learn how to set realistic fundraising goals, build and segment donor prospect lists, and implement disciplined call time systems. The course also covers leveraging personal and community networks, integrating small-dollar and digital fundraising, and understanding basic compliance requirements for state races. By the end of the session, candidates will have a clear framework for building and executing an effective fundraising plan.

    Apr 9 6:30 PM CDT

    Gates Garcia at Colorado School of Mines
    In Person

    Gates Garcia at Colorado School of Mines

    Golden, Colorado

    Gates Garcia

    Apr 9 6PM MDT

    Colorado State Campaign Workshop
    In Person

    Colorado State Campaign Workshop

    Pueblo, Colorado

    Join us for a hands-on training designed to equip candidates, campaign teams, and grassroots leaders with the tools needed to succeed in the 2026 midterm elections. This program will focus on practical, real-world strategies to help you mobilize voters, expand your reach, and turn support into turnout. Participants will learn proven get-out-the-vote (GOTV) techniques, including how to identify supporters, build effective turnout plans, and execute voter contact efforts that deliver results on Election Day. The training will also cover how to leverage social media to amplify your message, engage key audiences, and increase your campaign’s visibility. Whether you are actively working on a campaign or preparing to get involved, this event offers actionable insights you can immediately apply to strengthen your impact. Event Details: Check-in begins at 9:00 AM, with the program starting promptly at 10:00 AM. Lunch will be provided for attendees who check in by 10:00 AM. Room assignment details will be shared with confirmed attendees after RSVP.

    Apr 10 9AM MDT

    Nashville, TN: Youth Leadership School
    In Person

    Nashville, TN: Youth Leadership School

    Nashville, Tennessee

    Learn to organize and lead a mass-based youth effort for candidates and causes you care about through LI’s flagship program. This two-day “Bootcamp of Politics" makes all the difference for anyone who wants to lead in the political process and famously opens doors for positions in the political job market.

    Apr 11 7:30 AM CDT

    Marksmanship & Advocacy Workshop - Kentucky
    In Person

    Marksmanship & Advocacy Workshop - Kentucky

    Lexington, Kentucky

    This beginner course demystify how to use and defend the Second Amendment, while making it fun and easy for beginner shooters (including first time and limited experience) to improve their aim and their safety.

    Apr 11 9AM EDT

    Enhancing Vote Enthusiasm  - Lee County, NC
    In Person

    Enhancing Vote Enthusiasm  - Lee County, NC

    Sanford, North Carolina

    Attendees of this workshop will discuss reasons for voter apathy and learn how to counter act the reasons and behaviors that suppress the conservative vote.

    Apr 11 12:30 PM EDT

    Toni McFadden at University of New Hampshire
    In Person

    Toni McFadden at University of New Hampshire

    Durham, New Hampshire

    Speech

    Apr 11 7PM EDT

    Persuasive Communications Workshop
    Virtual

    Persuasive Communications Workshop

    Learn to persuade with precision and ease.

    Apr 13 2PM EDT

    School Board Conversations Series - Legal and Policy Focus
    Virtual

    School Board Conversations Series - Legal and Policy Focus

    Join School Board Leaders Program and Jeremy Samek, Esq from Independence Law Center to discuss navigating legal issues that are impacting school boards across the nation.

    Apr 14 11AM EDT

    Xi Van Fleet at Marquette University
    In Person

    Xi Van Fleet at Marquette University

    Milwaukee, Wisconsin

    Speech

    Apr 14 6PM CDT

    Abigail Dejarnatt at Otterbein University
    In Person

    Abigail Dejarnatt at Otterbein University

    Westerville, Ohio

    Speech

    Apr 14 7PM EDT

    Paula Scanlan at Eastern Washington University
    In Person

    Paula Scanlan at Eastern Washington University

    Cheney, Washington

    Protect Women's Sports

    Apr 14 7PM PDT

    Franco Fernandez at Oregon State University
    In Person

    Franco Fernandez at Oregon State University

    CORVALLIS, Oregon

    Speech

    Apr 15 9:30 AM PDT

    Abby Johnson at University of Maine
    In Person

    Abby Johnson at University of Maine

    Orono, Maine

    Speech

    Apr 15 6PM EDT

    Alvin Hailin at University of Illinois at Urbana-Champaign
    In Person
    Lily Kate at University of Minnesota at Twin Cities
    In Person

    Lily Kate at University of Minnesota at Twin Cities

    Minneapolis, Minnesota

    Speech

    Apr 15 6:30 PM CDT

    The Moral Injury of Abortion
    Virtual

    The Moral Injury of Abortion

    Dena Espenscheid with the Leadership Institute and Kay Lyn Carson from the International Institute for Reproductive Loss will be conducting a live webinar on the Moral Injury of Abortion.

    Apr 16 11AM EDT

    Polly Olsen at Rider University
    In Person

    Polly Olsen at Rider University

    Lawrenceville, New Jersey

    Speaker Event

    Apr 16 6PM EDT

    Victor Nieves at Ohio University
    In Person

    Victor Nieves at Ohio University

    Athens, Ohio

    Speech

    Apr 16 6PM EDT

    Promoting Accountability and Transparency in School Boards
    Virtual

    Promoting Accountability and Transparency in School Boards

    Many wonder why they elect seemingly strong principled school board members just to watch as they fold to the status quo. Why does this happen and what can be done about it?

    Apr 16 7PM EDT

    Run With Purpose Series: #5 Building A Strong Outreach Program
    Virtual

    Run With Purpose Series: #5 Building A Strong Outreach Program

    Course 5: Building A Strong Outreach Program This course introduces the fundamentals of grassroots outreach and voter engagement. Participants learn how community outreach, volunteer coordination, and voter education efforts can increase civic participation and public awareness of elections. By the end of the session, participants will understand basic strategies for organizing community-based voter engagement initiatives.

    Apr 16 6:30 PM CDT

    Gwyn Andrews at University of Kansas
    In Person

    Gwyn Andrews at University of Kansas

    Lawrence, Kansas

    Speech

    Apr 16 9PM CDT

    Learn Right Lead Right - Texas Ed-vantage
    In Person

    Learn Right Lead Right - Texas Ed-vantage

    Lakeway, Texas

    Leadership Institute and Texans for Excellence in Education will be in Austin, Texas, for a dynamic two-day training summit designed for school board leaders this April 2026. This hands-on event will equip you with practical tools, valuable insights, and effective strategies to help you lead with confidence and restore commonsense conservative values to your schools. You'll also have the opportunity to connect and collaborate with fellow board members from across the state.

    Apr 17 8AM CDT

    Bismarck Campaign Academy
    In Person

    Bismarck Campaign Academy

    Bismarck, North Dakota

    Thanks to the generosity of our donors, the Bismarck Campaign Academy—a program that typically costs $500 or more is being offered at a significantly reduced rate to make this high-level training accessible to more leaders. RSVP early to lock in your spot today! RSVP fee will be $100 starting March 17th The Bismarck Campaign Academy is a two-day, immersive training hosted in Bismarck, North Dakota, designed to equip and energize both current and prospective candidates, campaign managers, and campaign team members. This program provides a comprehensive overview of what it takes to plan, build, and execute a successful local campaign. Participants will learn the essential components of campaign leadership, including campaign development, organization, messaging, voter outreach, and team management. The Academy emphasizes practical skills and strategic preparation, helping you strengthen your personal, professional, and political readiness for future service as a campaign leader. Whether you are considering a run for office, actively supporting a campaign, or looking to take on a leadership role within a political organization, this training offers valuable insights, proven strategies, and hands-on guidance applicable to campaigns at all levels. Partial and full scholarships are available to help cover the cost of attendance, and interested participants are encouraged to inquire early for more information on eligibility and availability. Attendees may also inquire about overnight accommodations when registering to learn more about lodging options during the training. Breakfast and lunch will be provided each day.

    Apr 17 9AM CDT

    Lily Kate at Oakland University
    In Person

    Lily Kate at Oakland University

    ROCHESTER, Michigan

    Speech

    Apr 17 6:30 PM EDT

    Gwyn Andrews at University of Alabama-Huntsville
    In Person

    Gwyn Andrews at University of Alabama-Huntsville

    Huntsville, Alabama

    Speech

    Apr 17 6PM CDT

    Connecticut Communications Workshop
    In Person

    Connecticut Communications Workshop

    Plantsville, Connecticut

    This workshop provides an in-depth look at improving your organization or campaign communications. You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

    Apr 18 9AM EDT

    Growing La Familia - Lehigh County, Pennsylvania
    In Person

    Growing La Familia - Lehigh County, Pennsylvania

    Allentown, Pennsylvania

    Growing La Familia is meant to develop local Hispanic conservatives as community leaders, communicators, and organizers who can lead where they live. The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement. Each training strengthens a network of Hispanic conservatives capable of organizing, communicating, and leading at every level.

    Apr 18 10AM EDT

    Robert's Rules of Order for Elected Officials
    In Person

    Robert's Rules of Order for Elected Officials

    Altoona, Wisconsin

    This concise, practical course teaches city council members, county commissioners, mayors, and other local elected officials the key elements of Robert's Rules of Order needed to run fair, efficient, and legally sound public meetings.

    Apr 18 9AM CDT

    Leadership Institute at Law of Life Summit
    In Person

    Leadership Institute at Law of Life Summit

    Denver, Colorado

    Pro-Life Leaders and the Leadership Institute will be gathering in uniting to create a culture of Life in Colorado.

    Apr 18 8:30 AM MDT

    Connecticut Fundraising Workshop
    In Person

    Connecticut Fundraising Workshop

    Plantsville, Connecticut

    This consolidated workshop trains you to create a fundraising plan, develop and deliver your fundraising message, and increase funding for your organization.

    Apr 18 12PM EDT

    Nevada Growing La Familia- Las Vegas, NV
    In Person

    Nevada Growing La Familia- Las Vegas, NV

    Las Vegas, Nevada

    Join Leadership Institute in Las Vegas at this Nevada Growing La Familia Workshop. Lunch is included in your registration. This workshop covers volunteer recruitment, Hispanic engagment and communication skill-building.

    Apr 18 10AM PDT

    Volunteer Army Builder - Honolulu, HI
    In Person

    Volunteer Army Builder - Honolulu, HI

    Honolulu, Hawaii

    Learn how to recruit and retain volunteers, and how to reach the right voters in the right places with the right methods.

    Apr 18 12PM HST

    Robert's Rules of Order for Elected Officials
    In Person

    Robert's Rules of Order for Elected Officials

    Oconomowoc, Wisconsin

    This concise, practical course teaches city council members, county commissioners, mayors, and other local elected officials the key elements of Robert's Rules of Order needed to run fair, efficient, and legally sound public meetings.

    Apr 18 5PM CDT

    Related Trainings

    In the News

    Donate to the Cause

    Ready to accelerate your political career?  The Leadership Institute’s expert-crafted trainings equip you with essential skills and knowledge for success in politics. 

    Leadership Institute offers top-tier trainings that will equip you with the necessary skills and knowledge to become an influential movement leader.