Series

Communications Workshop

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The Communications Workshop provides an in-depth look at how you can design and improve your organization’s or campaign’s communications.

Learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is also available.

Learn how to:

  • Connect with people
  • Craft a message
  • Use the right words
  • Identify values to communicate

 

Who Should Attend?

Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.

    Upcoming Trainings

    Management and Leadership
    LI Headquarters

    Management and Leadership

    Arlington, Virginia

    Whether you're an intern, a parent, a manager, or a young professional, this Leadership Institute course with Professional Jack Yoest will help you understand ways to demonstrate your innate capacity as an effective leader. Join us to learn the ins and outs of being a leader in your personal and professional life.

    Mar 26 9AM EDT

    Relational Organizing & Influencer Outreach
    Virtual

    Relational Organizing & Influencer Outreach

    Connect with voters and move them to action.

    Mar 26 1PM EDT

    Abigail Dejarnatt at Fayetteville Technical Community College
    In Person

    Abigail Dejarnatt at Fayetteville Technical Community College

    Fayetteville, North Carolina

    Abigail DeJarnatt, CEO & Founder of Counteract USA, speaking event at Pittsburg State University hosted by TPUSA talking about "Reshaping Culture: Post-Roe Fight for Life"

    Mar 26 3PM EDT

    Gates Garcia at University of Southern Maine
    In Person

    Gates Garcia at University of Southern Maine

    Portland, Maine

    Gates Garcia

    Mar 26 6PM EDT

    Catalyst for Change Precinct Leadership Workshop - Lansing, MI
    In Person

    Catalyst for Change Precinct Leadership Workshop - Lansing, MI

    Holt, Michigan

    During this interactive workshop, attendees will learn the skills and resources to be an effective precinct and local leader.

    Mar 26 6PM EDT

    Hope Fryer at Texas State University
    In Person

    Hope Fryer at Texas State University

    San Marcos, Texas

    Speech

    Mar 26 5:30 PM CDT

    Cabot Phillips at Middle Tennessee State University
    In Person

    Cabot Phillips at Middle Tennessee State University

    Murfreesboro, Tennessee

    Speech

    Mar 26 6PM CDT

    Youth Leadership Workshop: Texas A&M San Antonio
    In Person

    Youth Leadership Workshop: Texas A&M San Antonio

    San Antonio, Texas

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Mar 26 6PM CDT

    Ben Langlois at Columbia University
    In Person

    Ben Langlois at Columbia University

    New York, New York

    Speech

    Mar 26 7PM EDT

    Youth Leadership Workshop: University at Albany
    In Person

    Youth Leadership Workshop: University at Albany

    Albany, New York

    A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause. Our expert faculty will train you on three or more of our 14 different topics.

    Mar 26 7:30 PM EDT

    Run With Purpose Series: #2 Crafting a Winning Message
    Virtual

    Run With Purpose Series: #2 Crafting a Winning Message

    Course 2: Crafting a Winning Message This course focuses on developing a compelling, district-centered message that resonates with voters. Participants learn how to shape their personal narrative, identify the most pressing local issues, and articulate clear contrasts with opponents while maintaining alignment with broader caucus priorities. Emphasis is placed on message discipline, repetition, and clarity across live events, print materials, and digital platforms. Through guided exercises, candidates refine a concise stump speech and establish a repeatable messaging framework designed for community-level engagement.

    Mar 26 6:30 PM CDT

    Ari Hoffman at University of Arizona
    In Person

    Ari Hoffman at University of Arizona

    Tucson, Arizona

    Speech

    Mar 26 6PM MDT

    New Jersey Catalyst for Change Workshop
    In Person

    New Jersey Catalyst for Change Workshop

    East Orange, New Jersey

    During this three-hour intensive course, attendees will learn the purpose and history of political parties in America, as well as the impact of data and demographics on activism. Attendees will learn how to build skills such as: Relationship Building Volunteer Recruitment Maximizing Motivation Attendees will leave understanding the importance of what they say either at a door or on the phone so they can further their cause effectively. Ideal attendees are precinct committee members, community leaders, club/organization leaders, and activists.

    Mar 27 5:30 PM EDT

    South Carolina Campaign Workshop - Horry County
    In Person

    South Carolina Campaign Workshop - Horry County

    Myrtle Beach, South Carolina

    This comprehensive training prepares conservatives to run and win campaigns. You'll cover the nuts and bolts of strategy, messaging, and campaign-building. The Campaign and Candidate Academy is designed to help volunteers, local leaders, and current and prospective candidates identify the steps to run a successful campaign and prepare them for future service to become elected officials and community leaders. Learn updated strategies and examples from 2025 on how to WIN! Attendees will learn how to: • Recruitment and Are You Ready to Run? • Messaging and Public Speaking • Filing Documents and Fundraising • Grassroots Marketing • Using AI and Social Media • Get Out the Vote and Updated text, email, canvassing, and voter outreach strategies. *Registration includes breakfast, a full buffet lunch, and beverages.

    Mar 28 9AM EDT

    Florida Northeast Campaign Workshop - First Coast
    In Person

    Florida Northeast Campaign Workshop - First Coast

    Jacksonville, Florida

    This comprehensive training prepares conservatives to run and win campaigns. You'll cover the nuts and bolts of strategy, messaging, and campaign-building. The Campaign and Candidate Academy is designed to help volunteers, local leaders, and current and prospective candidates identify the steps to run a successful campaign and prepare them for future service to become elected officials and community leaders. Learn updated strategies and examples from 2025 on how to WIN! Attendees will learn how to: • Recruitment and Are You Ready to Run? • Messaging and Public Speaking • Filing Documents and Fundraising • Grassroots Marketing • Using AI and Social Media • Get Out the Vote and Updated text, email, canvassing, and voter outreach strategies. *Registration includes breakfast, a full buffet lunch, and beverages.

    Mar 28 9AM EDT

    Youth Leadership Workshop - Texas Tech
    In Person

    Youth Leadership Workshop - Texas Tech

    Lubbock, Texas

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Mar 28 11AM CDT

    Nevada Conservative Campaign Workshop- Reno, NV
    In Person

    Nevada Conservative Campaign Workshop- Reno, NV

    Reno, Nevada

    Leadership Institute is coming to Nevada and you are invited to attend the Nevada Conservative Campaign Workshop in Reno on Saturday, March 28. This workshop covers winning campaign strategies- whether you are running for office or supporting a campaign.

    Mar 28 10AM PDT

    Build to Win: Political Fundraising
    In Person

    Build to Win: Political Fundraising

    Honolulu, Hawaii

    Join us for Build to Win: Political Fundraising, a practical workshop designed to help candidates and campaign teams build the financial support needed to run strong campaigns. This hands-on training will help participants understand how successful campaigns raise money and build lasting donor relationships. During this workshop you will learn: Current political fundraising trends and how campaigns raise money today How to practice strong donor stewardship and build long-term support The Arc of the Ask—how to confidently ask for contributions Real-world lessons from a candidate panel sharing fundraising experiences Workshop Faculty Lani Kaaa – Hawaiʻi State Director, Leadership Institute Lynn Finnegan – Former Hawaiʻi House Minority Leader and fundraising consultant This workshop is ideal for: Candidates preparing to run for office Campaign managers and team members Volunteers helping build and support local campaigns You’ll leave with practical tools, clear strategies, and greater confidence to strengthen your campaign’s fundraising efforts.

    Mar 28 12PM HST

    Michael Donnelly at SUNY at Oneonta
    In Person

    Michael Donnelly at SUNY at Oneonta

    Oneonta, New York

    Speech

    Mar 30 6PM EDT

    Yury Polozov at Southern New Hampshire University
    In Person

    Yury Polozov at Southern New Hampshire University

    Manchester, New Hampshire

    Speech

    Mar 30 8PM EDT

    Arizona Campaign Workshop- Yuma County, AZ
    In Person

    Arizona Campaign Workshop- Yuma County, AZ

    Yuma, Arizona

    The Leadership Institute is excited to bring a Campaign Workshop to Yuma County. This is an opportunity to sharpen your strategy, elevate your message, and maximize your impact. In this dynamic session, you will also learn from Special Guest Speaker Nick Glad on Social Media Communications; his workshop provides an in-depth look at improving your organization or campaign communications in today’s fast-moving digital landscape. You will learn how to develop a coherent and compelling message designed to increase visibility, attract supporters, and generate vital funds, all while gaining practical tools and insights that can be applied immediately for measurable success.

    Mar 30 6PM PDT

    AI For Campaigners
    Virtual

    AI For Campaigners

    Discover the transformative power of AI for modern political campaigns.

    Mar 31 3PM EDT

    Youth Leadership Workshop: Regent University
    In Person

    Youth Leadership Workshop: Regent University

    Virginia Beach, Virginia

    A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause. Our expert faculty will train you on three or more of our 14 different topics.

    Mar 31 5:30 PM EDT

    Youth Leadership Workshop: University of Maine
    In Person

    Youth Leadership Workshop: University of Maine

    Orono, Maine

    A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause. Our expert faculty will train you on three or more of our 14 different topics.

    Mar 31 6PM EDT

    Catalyst for Change Precinct Leadership Webinar
    Virtual

    Catalyst for Change Precinct Leadership Webinar

    During this three-hour extensive webinar, attendees will learn the purpose and history of political parties in America, the impact of data and demographics on voter engagement, relationship building, volunteer recruitment, and how to talk to voters.

    Mar 31 6PM EDT

    Michael Donnelly at SUNY at Albany
    In Person

    Michael Donnelly at SUNY at Albany

    Albany, New York

    Speech

    Mar 31 6:30 PM EDT

    Gates Garcia at University of Tampa
    In Person

    Gates Garcia at University of Tampa

    Tampa, Florida

    Gates Garcia

    Mar 31 7:30 PM EDT

    Wednesday Wake-Up Club Breakfast with Adam Guillette
    LI Headquarters

    Wednesday Wake-Up Club Breakfast with Adam Guillette

    Arlington, Virginia

    Start each month with a hot, buffet breakfast and an open discussion with some of our nation’s greatest conservative leaders at the Wednesday Wake-Up Club Breakfast.

    Apr 1 7:30 AM EDT

    Chloe Cole at University of Tennessee at Knoxville
    In Person

    Chloe Cole at University of Tennessee at Knoxville

    Knoxville, Tennessee

    Speech

    Apr 1 5PM EDT

    Mark Lee Dickson at University of Michigan at Dearborn
    In Person

    Mark Lee Dickson at University of Michigan at Dearborn

    Dearborn, Michigan

    Speech

    Apr 1 6PM EDT

    Youth Leadership Workshop - College Conservatives at Weber State University
    In Person

    Youth Leadership Workshop - College Conservatives at Weber State University

    Ogden, Utah

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Apr 1 4PM MDT

    Gates Garcia at University of Florida
    In Person

    Gates Garcia at University of Florida

    Gainesville, Florida

    Gates Garcia

    Apr 1 6PM EDT

    Erika Donalds at Slippery Rock University
    In Person

    Erika Donalds at Slippery Rock University

    Slippery Rock, Pennsylvania

    Speech

    Apr 1 7PM EDT

    ElecTech 2026
    In Person

    ElecTech 2026

    San Francisco, California

    Secure your spot now and join us in shaping the future of campaign technology at ElecTech 2025 in San Francisco. Together, let's build smarter campaigns and stronger connections.

    Apr 1 5PM PDT

    Youth Leadership Workshop - College Conservatives at University of Utah
    In Person

    Youth Leadership Workshop - College Conservatives at University of Utah

    Salt Lake City, Utah

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Apr 2 5PM MDT

    The Value of the Superintendent Evaluation for School Boards
    Virtual

    The Value of the Superintendent Evaluation for School Boards

    While board members are at the top of the district organizational chart, clear and detailed guidance is necessary to govern all leadership under the superintendent. A fair and comprehensive evaluation tool adds value through clarity and should include the community goals, values and principles and include guardrails. This webinar will clarify how the superintendent should be guided and evaluated by the evaluation tool. Developing the evaluation tool in a succinct, clear, and valuable way is essential for everyone in the district. Learn how to develop this superintendent evaluation tool using SMART goals.

    Apr 2 7PM EDT

    Run With Purpose Series: #3 Campaign Structure & Grassroots Organization
    Virtual

    Run With Purpose Series: #3 Campaign Structure & Grassroots Organization

    Course 3: Building a Lean & Effective Campaign Organization This course teaches candidates how to build and manage a streamlined campaign operation. Participants explore essential staffing roles, volunteer management systems, and grassroots leadership structures such as precinct captains and coalition chairs. The course emphasizes efficient use of limited budgets, strategic delegation, and time management for candidates balancing campaign responsibilities with professional and personal obligations. By the conclusion, participants will have drafted an organizational structure suited to their district and resources.

    Apr 2 6:30 PM CDT

    Andres Briceno at Bradley University
    In Person

    Andres Briceno at Bradley University

    Peoria, Illinois

    Speech

    Apr 2 7PM CDT

    Youth Leadership Workshop - College Conservatives at Utah State University
    In Person

    Youth Leadership Workshop - College Conservatives at Utah State University

    Logan, Utah

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Apr 3 5PM MDT

    Kansas Freedom Fest
    In Person

    Kansas Freedom Fest

    Lawrence, Kansas

    Speech

    Apr 3 7PM CDT

    Growing La Familia - Yakima
    In Person

    Growing La Familia - Yakima

    Yakima, Washington

    Growing La Familia is meant to develop local Hispanic conservatives as community leaders, communicators, and organizers who can lead where they live. The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement. Each training strengthens a network of Hispanic conservatives capable of organizing, communicating, and leading at every level.

    Apr 4 9AM PDT

    Volunteer Army Builder
    In Person

    Volunteer Army Builder

    Everett, Washington

    Are you ready to get active in your community and make a lasting impact? If so, then this is the program for you. Volunteer Army Building leadership training will give you strategies and practical tools to help you become more effective in your efforts by learning ways to recruit, educate, and mobilize your friends, neighbors, and community through community activism.

    Apr 4 1PM PDT

    What Do You Do: A Conversation in Public Policy
    Virtual

    What Do You Do: A Conversation in Public Policy

    Join Leadership Institute's Career Services team and guest speaker for our brand new online series, 'What Do You Do?' What Do You Do: A Conversation in Public Policy is an online webinar where you will get to listen and learn from speakers who work in a variety of professional roles, how they achieved their success, and offer valuable advice for people at any point in their careers.

    Apr 6 1PM EDT

    Conservative Podcasting School
    Virtual

    Conservative Podcasting School

    Become a strong voice in the growing world of new media.

    Apr 7 1PM EDT

    Savannah Craven Antao at Shippensburg University
    In Person

    Savannah Craven Antao at Shippensburg University

    Shippensburg, Pennsylvania

    Speech

    Apr 7 6PM EDT

    Isabel Brown at Christopher Newport University
    In Person

    Isabel Brown at Christopher Newport University

    Newport News, Virginia

    Speech

    Apr 7 6PM EDT

    Michael Donnelly at University of New Hampshire
    In Person

    Michael Donnelly at University of New Hampshire

    Durham, New Hampshire

    Speech

    Apr 7 6:30 PM EDT

    Xi Van Fleet at Georgia Southern University
    In Person

    Xi Van Fleet at Georgia Southern University

    Statesboro, Georgia

    Speech

    Apr 7 7PM EDT

    Adam Guillette at Otterbein University
    In Person

    Adam Guillette at Otterbein University

    Westerville, Ohio

    Speech

    Apr 7 7:30 PM EDT

    Paula Scanlan at Wichita State University
    In Person

    Paula Scanlan at Wichita State University

    Wichita, Kansas

    Speech

    Apr 7 7PM CDT

    David Blair at University of Nebraska at Omaha
    In Person

    David Blair at University of Nebraska at Omaha

    Omaha, Nebraska

    Speech

    Apr 7 7PM CDT

    Abby Johnson @ Gonzaga University
    In Person

    Abby Johnson @ Gonzaga University

    Spokane, Washington

    Speech

    Apr 7 7PM PDT

    Shane Winnings at Purdue University
    In Person

    Shane Winnings at Purdue University

    West Lafayette, Indiana

    Speech

    Apr 8 10:30 AM EDT

    ASOP Workshop: The Politics of Mistakes
    Virtual

    ASOP Workshop: The Politics of Mistakes

    A single moment can define an entire campaign—this workshop examines how those moments happen. Rick Tyler examines how political gaffes shape campaigns, damage reputations, and, in some cases, follow candidates into office. These moments are not isolated mistakes. They are inflection points that expose weaknesses in preparation, messaging, and campaign structure. Ryan Brann focuses on what comes next. Campaigns cannot avoid every mistake, but they can control the response. Participants will learn how to contain damage, reframe the narrative, and move forward without allowing a single moment to define the campaign.

    Apr 8 12PM EDT

    Shay Khatiri at Paradise Valley Community College
    In Person

    Shay Khatiri at Paradise Valley Community College

    Phoenix, Arizona

    Speech

    Apr 8 7PM MDT

    Professional Development Series: Working Smarter with AI Tools
    Virtual

    Professional Development Series: Working Smarter with AI Tools

    Artificial Intelligence is transforming the way professionals work, communicate, and make decisions. In this interactive three-hour webinar, you’ll learn how to harness the power of AI to streamline your workflow, enhance productivity, and stay ahead in a rapidly evolving workplace.From mastering tools like ChatGPT to discovering how AI can assist with research, you’ll gain practical insights into how AI can support your professional growth. Discover how to use AI responsibly and effectively for tasks such as writing, organization, and creative problem-solving.Whether you’re a student, intern, or working professional, this training will equip you with the strategies and confidence to integrate AI into your daily habits—helping you work smarter, not harder.

    Apr 9 1PM EDT

    Television Workshop, On-Camera
    Virtual

    Television Workshop, On-Camera

    Ace your next media appearance.

    Apr 9 2PM EDT

    School Board Training - Robert's Rules of Order101
    Virtual

    School Board Training - Robert's Rules of Order101

    Robert's Rules of Order 101, a webinar led by expert parliamentary expert Barbara Proctor.

    Apr 9 6:30 PM EDT

    Chloe Cole at University of Maryland at College Park
    In Person

    Chloe Cole at University of Maryland at College Park

    College Park, Maryland

    Speech

    Apr 9 7PM EDT

    Run With Purpose Series: #4 Winning Fundraising Strategies
    Virtual

    Run With Purpose Series: #4 Winning Fundraising Strategies

    Course 4: Winning Fundraising Strategies This course prepares state legislative candidates to raise the funds necessary to run competitive district-level campaigns. Participants learn how to set realistic fundraising goals, build and segment donor prospect lists, and implement disciplined call time systems. The course also covers leveraging personal and community networks, integrating small-dollar and digital fundraising, and understanding basic compliance requirements for state races. By the end of the session, candidates will have a clear framework for building and executing an effective fundraising plan.

    Apr 9 6:30 PM CDT

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