Series

Communications Workshop

The Communications Workshop provides an in-depth look at how you can design and improve your organization’s or campaign’s communications.

Learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is also available.

Learn how to:

  • Connect with people
  • Craft a message
  • Use the right words
  • Identify values to communicate

 

Who Should Attend?

Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.

    Upcoming Trainings

    Conservative Intern Workshop
    LI Headquarters

    Conservative Intern Workshop

    Arlington, Virginia

    Since 1979, Leadership Institute has trained conservatives on how to advance your principles through the public policy process. LI Careers is excited to bring you our Conservative Intern Workshop.If you have the will to learn and the drive to become a leader in the conservative movement, join us on Thursday, November 6th along with veteran DC political operatives, skilled professionals, and fellow interns looking to thrive in DC.You will receive comprehensive tips on how to:- Write professionally- Maximize your potential on the Hill- Find a job in the administrationJoin us in-person for Chick-Fil-A breakfast, networking, and the knowledge to kickstart your career during and after your internship. Interns will also get the opportunity to get their headshots taken for their professional portfolio!For any questions, please email jcoyle@leadershipinstitute.org.We look forward to having you!

    Nov 6 8:30 AM EST

    Youth Leadership School - Gulf of America Cruise
    In Person

    Youth Leadership School - Gulf of America Cruise

    Galveston, Texas

    Organize and lead mass-based youth efforts for candidates or causes of your choice.  Called the “boot camp of politics,” this training has launched more successful political careers than any other Leadership Institute training program.

    Nov 6 9:30 AM CST

    United and Reforming Carolina's K-12 Education
    In Person

    United and Reforming Carolina's K-12 Education

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Nov 6 5:30 PM EST

    Citizens Impact Session Two
    In Person

    Citizens Impact Session Two

    Nashville, Tennessee

    This session focuses on the importance of sound conservative messaging and the issues that matter most to constituents in Davidson County.

    Nov 6 6PM CST

    Texas Winning Campaigns - Parker County
    In Person

    Texas Winning Campaigns - Parker County

    Willow Park, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 7 8:30 AM CST

    Ohio Governance Training
    In Person

    Ohio Governance Training

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Nov 7 4PM CST

    Texas Winning Campaigns - Collin County
    In Person

    Texas Winning Campaigns - Collin County

    Plano, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 8 8:30 AM CST

    Nevada Conservative Campaign School- Las Vegas, NV
    In Person

    Nevada Conservative Campaign School- Las Vegas, NV

    Las Vegas, Nevada

    Ready to take your campaign skills to the next level? Join Leadership Institute in Las Vegas, Nevada, on Saturday, November 8, for the Nevada Conservative Campaign School, a full-day, hands-on event packed with tools to help you win. Held at Treasure Island Hotel and Casino, this workshop equips you with the essentials: Candidate Development: Develop candidates with winning strategies. Seek and recruit new talent from your community. Celebrate victory on election night! Voter Contact: Master simple methods to connect with voters and build a winning campaign. Communications Strategy: Craft clear, persuasive messages to amplify your campaign’s impact. Fundraising: Searching for effective, new ways to fundraise? Discover tactics from seasoned campaigners to launch your efforts, big or small.

    Nov 8 9AM PST

    The Art of Public Speaking Workshop
    LI Headquarters

    The Art of Public Speaking Workshop

    Arlington, Virginia

    Overcome your fears and beecome a more confident public speaker!

    Nov 10 6PM EST

    Fundraising Fundamentals Webinar
    Virtual

    Fundraising Fundamentals Webinar

    During this 1.5 hour webinar, attendees will learn how to master the art of donor outreach and build your war chest in Fundraising Fundamentals.

    Nov 10 8PM EST

    ACC x LI Branch Training: Sam Houston State University
    LI Headquarters

    ACC x LI Branch Training: Sam Houston State University

    Huntsville, Texas

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Nov 11 5PM CST

    The Advanced Art of Public Speaking Workshop
    LI Headquarters

    The Advanced Art of Public Speaking Workshop

    Arlington, Virginia

    Take your speaking skills to the next level!

    Nov 12 6PM EST

    Campus Election Workshop: West Virginia University
    In Person

    Campus Election Workshop: West Virginia University

    Morgantown, West Virginia

      A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Nov 12 7:15 PM EST

    Capitol Hill Staff Training
    LI Headquarters

    Capitol Hill Staff Training

    Arlington, Virginia

    Whether you're a newcomer to Washington or already a Hill staffer, the Capitol Hill Staff Training can be a springboard for your political and professional success. You will have the opportunity to learn firsthand from members of Congress and DC professionals who have worked on the Hill, their experiences, expert knowledge in different roles, and opportunities on the Hill.After an intense two-day workshop, you will leave with a comprehensive understanding of a career on Capitol Hill and a stronger conservative network.

    Nov 13 9:30 AM EST

    Relational Organizing & Influencer Outreach
    Virtual

    Relational Organizing & Influencer Outreach

    Learn to creates engaging content that connects with voters and drives them to action

    Nov 13 3PM EST

    Defending the Second Amendment
    Virtual

    Defending the Second Amendment

    In this webinar, you will discover how you and others can shape policy and decision-making in your local, county, and state government as it relates to gun rights.

    Nov 13 6PM EST

    Professional Women's Leadership Workshop
    In Person

    Professional Women's Leadership Workshop

    Fargo, North Dakota

    This workshop provides an in-depth look at improving your organization or campaign communications. You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

    Nov 13 5PM CST

    Texas Winning Campaigns - Nueces County
    In Person

    Texas Winning Campaigns - Nueces County

    Corpus Christi, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 14 8:30 AM CST

    Texas Winning Campaigns - Victoria County
    In Person

    Texas Winning Campaigns - Victoria County

    Victoria, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 15 8:30 AM CST

    Candidate Development Workshop
    In Person

    Candidate Development Workshop

    New Richmond, Wisconsin

    This eight-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

    Nov 15 9AM CST

    RightStart California: Candidate Success Strategies
    In Person

    RightStart California: Candidate Success Strategies

    San Diego, California

    RightStart CA is a series of five two-day events of deep dives into essential campaign topics. This comprehensive pathway helps attendees to become more effective leaders in politics. By attending any or all of the five events, you'll gain a competitive edge in running campaigns or leading as candidates.

    Nov 15 10AM PST

    Speechwriting Workshop
    LI Headquarters

    Speechwriting Workshop

    Arlington, Virginia

    Discover how to write speeches that convince and inspire.

    Nov 17 6PM EST

    Fundraising Event Fundamentals Webinar
    Virtual

    Fundraising Event Fundamentals Webinar

    Fundraising Event Fundamentals isn't just another seminar – it's your blueprint for success. Starting from the ground up, this session walks you through the essential steps to plan, promote, and execute a high-impact fundraising event. Learn how to craft compelling invitations, attract the right audience, and inspire donors to give generously. Whether you're hosting a small gathering or a large gala, you'll gain practical strategies to ensure every detail drives maximum fundraising success. Ready to turn your event into a financial and networking powerhouse? This training gives you the roadmap.

    Nov 17 8PM EST

    AI For Campaigners
    Virtual

    AI For Campaigners

    Discover the transformative power of AI for modern political campaigns.

    Nov 18 1PM EST

    ASOP Workshop
    Virtual

    ASOP Workshop

    Join Studios Director Cody Huynh for a one-hour workshop on capturing and editing professional-quality photos right from your phone. Learn how to frame, manage, and enhance your photos for campaigns, social media, and event presentations: no special equipment required.

    Nov 19 12PM EST

    Crisis Communications Workshop
    LI Headquarters

    Crisis Communications Workshop

    Arlington, Virginia

    Learn crisis strategies to plan, execute, and lead with success.

    Nov 19 2PM EST

    Catalyst for Change
    In Person

    Catalyst for Change

    Johnson Creek, Wisconsin

    A dynamic training offering attendees the chance to increase their skills in the conservative movement.

    Nov 19 5:30 PM CST

    School Board Training - Robert's Rules of Order Webinar 102
    Virtual

    School Board Training - Robert's Rules of Order Webinar 102

    Led by expert parliamentarian Barbara Proctor, this training goes beyond the basics, delving into real-life examples of common pitfalls, providing valuable insights into effective parliamentary procedures, and adding a touch of humor to the learning experience.

    Nov 19 7PM EST

    Management and Leadership
    LI Headquarters

    Management and Leadership

    Arlington, Virginia

    Whether you're an intern, a parent, a manager, or a young professional, this Leadership Institute course with Professor Jack Yoest will help you understand ways to demonstrate your innate capacity as an effective leader.Join us to learn the ins and outs of being a leader in your personal and professional life.

    Nov 20 9AM EST

    Persuasive Communications Workshop
    Virtual

    Persuasive Communications Workshop

    Learn to persuade with precision and ease.

    Nov 20 2PM EST

    Christian Leadership Workshop
    In Person

    Christian Leadership Workshop

    Waterville, Maine

    Join the Christian Leaders Program for a Christian Leaders workshop.

    Nov 20 6PM EST

    Citizens Impact - Nashville - Session Three
    In Person

    Citizens Impact - Nashville - Session Three

    Nashville, Tennessee

    This session focuses on the how to have meaningful conversations and debate issues in a productive way. You will also participate in media training.

    Nov 20 6PM CST

    Campaign Messaging Workshop
    In Person

    Campaign Messaging Workshop

    Burnsville, Minnesota

    Gain expertise in crafting a compelling message, boosting visibility, supporters, and funds, all while mastering tactics for adeptly handling challenging questions.

    Nov 22 8:30 AM CST

    Growing La Familia California Tour - Monterey County
    In Person

    Growing La Familia California Tour - Monterey County

    Monterey, California

    Growing La Familia is meant to develop local Hispanic conservatives as community leaders, communicators, and organizers who can lead where they live. The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement. Each training strengthens a network of Hispanic conservatives capable of organizing, communicating, and leading at every level.

    Nov 22 10AM PST

    Impact Messaging Bootcamp
    In Person

    Impact Messaging Bootcamp

    Honolulu, Hawaii

    Sharpen your message. Strengthen your voice. Learn how to communicate with impact from top national strategists Ron Nehring, David Reade, and Matt Shupe. Whether you’re a candidate, volunteer, or community leader, this one-day training will help you connect, persuade, and lead with confidence.

    Nov 22 9AM HST

    Updated Political Tactics and Youth Leadership - Calhoun County, AL
    In Person

    Updated Political Tactics and Youth Leadership - Calhoun County, AL

    Anniston, Alabama

    The Leadership Institute has taken its flagship Youth Leadership School and developed a three-hour workshop to fit your group's specific needs.

    Nov 25 5:30 PM CST

    December 2025 Candidate Development School
    LI Headquarters

    December 2025 Candidate Development School

    Arlington, Virginia

    LI’s unique Candidate Development School teaches current and potential candidates the steps to take now to ensure a winning campaign. The training focuses on your personal and political preparation for a career in elected office.

    Nov 28 4PM EST

    2025 December - Campaign Leadership College
    In Person

    2025 December - Campaign Leadership College

    Arlington, Virginia

    The Campaign Leadership College (CLC) has assembled the country's most prominent conservative campaign experts to offer a nine-day intensive training program covering all aspects of senior campaign management. The CLC Program is designed to equip conservatives seeking a fulfilling and challenging career as a professional campaign manager, fundraising, grassroots, or communications director by giving them the skills they need to win political campaigns for public office. Political professionals are always in high demand.

    Nov 28 4PM EST

    Professional Development Series: Working Smarter with AI Tools
    Virtual

    Professional Development Series: Working Smarter with AI Tools

    Artificial Intelligence is transforming the way professionals work, communicate, and make decisions. In this interactive three-hour webinar, you’ll learn how to harness the power of AI to streamline your workflow, enhance productivity, and stay ahead in a rapidly evolving workplace.From mastering tools like ChatGPT to discovering how AI can assist with research, you’ll gain practical insights into how AI can support your professional growth. Discover how to use AI responsibly and effectively for tasks such as writing, organization, and creative problem-solving.Whether you’re a student, intern, or working professional, this training will equip you with the strategies and confidence to integrate AI into your daily habits—helping you work smarter, not harder.

    Dec 2 1PM EST

    Television Workshop, Introduction to Techniques
    Virtual

    Television Workshop, Introduction to Techniques

    Learn how to tailor your appearance and message delivery for TV.

    Dec 2 2PM EST

    December 2025 Campaign Fundraising School
    In Person

    December 2025 Campaign Fundraising School

    Campaign Finance School (CFS): Over a three-day period, the CFS concentrates on equipping participants with the acumen to garner significant financial support essential for winning campaigns

    Dec 3 9AM EST

    Indiana School Board Leadership Conference
    In Person

    Indiana School Board Leadership Conference

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Dec 6 9AM EST

    Youth Leadership School - New Orleans, LA
    In Person

    Youth Leadership School - New Orleans, LA

    New Orleans, Louisiana

    Organize and lead mass-based youth efforts for candidates or causes of your choice.  Called the “boot camp of politics,” this training has launched more successful political careers than any other Leadership Institute training program.

    Dec 6 9:30 AM CST

    What Do You Do: A Conversation in Public Policy
    Virtual

    What Do You Do: A Conversation in Public Policy

    Join Leadership Institute's Career Services team and guest speaker for our brand new online series, 'What Do You Do?'  What Do You Do: A Conversation in Public Policy is an online webinar where you will get to listen and learn from speakers who work in a variety of professional roles, how they achieved their success, and offer valuable advice for people at any point in their careers.

    Dec 8 1PM EST

    Television Workshop, On-Camera
    Virtual

    Television Workshop, On-Camera

    Learn how to tailor your appearance and message delivery for TV.

    Dec 9 2PM EST

    Mastering AI: How to Train Chatbots for Pro-Life Activism – Live Webinar
    Virtual

    Mastering AI: How to Train Chatbots for Pro-Life Activism – Live Webinar

    Learn how to harness the power of Artificial Intelligence by training chatbots!

    Dec 9 8PM EST

    Foreign Service Opportunity School
    LI Headquarters

    Foreign Service Opportunity School

    Arlington, Virginia

    Do you want a more intimate understanding of international politics? Are you curious about the world of national security and international affairs? Leadership Institute’s Career Services is excited to offer you, the Foreign Service Opportunity School, a full two-day experience that will equip you with a deeper awareness of international politics, what it's like working in the foreign service, the ins and outs of the State Department, and more.Some topics that will be discussed include:· U.S Foreign Policy· Career Opportunities in International Relations· The Foreign Service Application ProcessThe cost of registration includes a complimentary breakfast and lunch.If you have any questions, or would like to apply for a scholarship, email apurpura@leadershipinstitute.org

    Dec 10 9AM EST

    Digital Content Creation
    Virtual

    Digital Content Creation

    Elevate your campaign’s digital presence and create real results.

    Dec 11 1PM EST

    Volunteer Army Builder - Vancouver, WA
    In Person

    Volunteer Army Builder - Vancouver, WA

    Quickly recruit and permanently retain all types of volunteers and organization members. If you need people power for a campaign, political party, grassroots group, campus club, or anything else, this universal recruitment model will work for you.

    Dec 14 6PM PST

    Social Media Marketing
    Virtual

    Social Media Marketing

    Harness the power of social media for political campaigns and public engagement.

    Dec 15 1PM EST

    Professional Development Series: Event Planning, Organization, & Time Management
    Virtual

    Professional Development Series: Event Planning, Organization, & Time Management

    "You can't beat a plan with no plan." - The Laws of The Public Policy Process by Morton BlackwellIn today's fast-paced world, the ability to stay organized and manage your time effectively is essential to standing out professionally. This training will equip you with the practical tools and strategies needed to plan and execute successful events—whether professional or personal.Event planning requires a high level of organization, attention to detail, and problem-solving skills. Through this session, you’ll learn how to organize your workflow, manage competing priorities, and structure your schedule to ensure nothing falls through the cracks.Discover how to bring your dream event to life by mastering the fundamentals of planning from start to finish—all while enhancing your organization and time management skills.

    Dec 16 1PM EST

    Candidate Development Workshop - Grand Rapids, MI
    In Person

    Candidate Development Workshop - Grand Rapids, MI

    Comstock Park, Michigan

    This eight-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

    Jan 10 9AM EST

    Learn Right School Board Conference -     Texas Ed-vantage
    In Person

    Learn Right School Board Conference - Texas Ed-vantage

    Austin, Texas

    Leadership Institute and Texans for Excellence in Education will be in Austin, Texas, for a dynamic two-day training summit designed for school board leaders this September 2025. This hands-on event will equip you with practical tools, valuable insights, and effective strategies to help you lead with confidence and restore commonsense conservative values to your schools. You'll also have the opportunity to connect and collaborate with fellow board members from across the state.

    Jan 22 1PM EST

    Michigan Campaign Leadership Boot Camp
    In Person

    Michigan Campaign Leadership Boot Camp

    Lansing, Michigan

    The Michigan Campaign Leadership Boot Camp is designed to equip and energize both current and prospective campaign managers and leaders to identify the steps and acquire the skills and tools needed to run a successful local campaign.

    Jan 24 8AM EST

    Volunteer Army Builder - Solano County, CA
    In Person

    Volunteer Army Builder - Solano County, CA

    Fairfield, California

    Quickly recruit and permanently retain all types of volunteers and organization members. If you need people power for a campaign, political party, grassroots group, campus club, or anything else, this universal recruitment model will work for you.

    Jan 31 1PM PST

    Related Trainings

    In the News

    Donate to the Cause

    Ready to accelerate your political career?  The Leadership Institute’s expert-crafted trainings equip you with essential skills and knowledge for success in politics. 

    Leadership Institute offers top-tier trainings that will equip you with the necessary skills and knowledge to become an influential movement leader.