Series

Communications Workshop

The Communications Workshop provides an in-depth look at how you can design and improve your organization’s or campaign’s communications.

Learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is also available.

Learn how to:

  • Connect with people
  • Craft a message
  • Use the right words
  • Identify values to communicate

 

Who Should Attend?

Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.

    Upcoming Trainings

    Journalism Career School
    LI Headquarters

    Journalism Career School

    Arlington, Virginia

    This full day training will prime you for a successful career in journalism.

    Oct 23 9:30 AM EDT

    Citizen Impact - Nashville
    In Person

    Citizen Impact - Nashville

    Nashville, Tennessee

    Join the School Board Victory Sprint: Final Push Strategies, an intensive, in-person 3-hour training designed for school board candidates, current members, coalition groups, activists, and concerned citizens. This session accelerates your efforts with high-impact strategies to secure wins in the critical weeks before elections, emphasizing voter contact, get-out-the-vote (GOTV) operations, messaging, and fundraising to build momentum and outpace challenges.Held as a pre-event to the Denver Learn Right Summit on Saturday at Vehicle Vault in Parker, CO, this training delivers proven, actionable tactics through hands-on workshops. You engage with real-time scenarios, refine your approaches, and collaborate to advance educational priorities that align with community values.

    Oct 23 6PM CDT

    Navigating Key Legal Duties for School Committee Members: Transparency and Compliance
    Virtual

    Navigating Key Legal Duties for School Committee Members: Transparency and Compliance

    In this free 3-hour webinar, Massachusetts Education Resource Center (MERC) attorney Sam Whiting will first provide a refresher for school committee members on open meeting and public records laws, covering legal definitions that school committee members need to know and common pitfalls they may face.

    Oct 23 7PM EDT

    New School Board Member Training - Arkansas
    In Person

    New School Board Member Training - Arkansas

    Little Rock, Arkansas

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Oct 24 4PM CDT

    Campaign and Candidate Workshop
    In Person

    Campaign and Candidate Workshop

    Dover, Delaware

    The Campaign and Candidate Workshop is designed to build on the Campaign Management Workshop. The program helps current and prospective candidates identify the steps to run a successful campaign.

    Oct 25 9AM EDT

    Texas Winning Campaigns - El Paso
    In Person

    Texas Winning Campaigns - El Paso

    El Paso, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Oct 25 8:30 AM CDT

    Activism Workshop
    In Person

    Activism Workshop

    St Marys, Kansas

    Do you want to make a difference in your community and impact your community? If so, then this is the program for you. The Get-Out-The-Vote (GOTV) Workshop advances a comprehensive voter contact strategy. Learn ways to effectively implement targeted outreach to your supporters.

    Oct 25 10AM CDT

    Missouri Catalyst for Change & Messaging Workshop
    In Person

    Missouri Catalyst for Change & Messaging Workshop

    Ellisville, Missouri

    During this four-hour intensive course, attendees will learn the purpose and history of political parties in America, as well as the impact of data and demographics on activism. Learn how to build relationships, recruit volunteers, and maximize motivation to impact your community in an effective way. An added session will focus on messaging to moderate and independent voters.

    Oct 25 10AM CDT

    Voices for Life Hawaii Summit
    In Person

    Voices for Life Hawaii Summit

    Honolulu, Hawaii

    Experience the wisdom of inspiring life leaders and walk away energized with a clear vision to transform Hawaiʻi for life. Through dynamic sessions on strategic advocacy, understanding the law, practicing activism with aloha, and igniting the base, you’ll gain the knowledge, passion, and momentum needed to make a lasting impact on our islands and future generations.

    Oct 25 8:45 AM HST

    Marksmanship and Advocacy Workshop - California
    In Person

    Marksmanship and Advocacy Workshop - California

    Santa Clarita, California

    This is a beginner course that will demystify firearms and how to fight for the Second Amendment, while making it fun and easy for beginner shooters (including first time and limited experience) to improve their aim and their safety.

    Oct 26 10AM PDT

    ACC x LI Branch Workshop: High Point University
    In Person

    ACC x LI Branch Workshop: High Point University

    Develop a training to fit your group's specific needs in a three-hour workshop.   A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause.  Our expert faculty will train you on three or more of our 14 different topics c

    Oct 27 5PM EDT

    Catalyst for Change & Messaging Workshop - Birch Run, MI
    In Person

    Catalyst for Change & Messaging Workshop - Birch Run, MI

    Birch Run, Michigan

    During this three-hour extensive course, attendees will learn the purpose and history of political parties in America, the impact of data and demographics on activism, and effective messaging.

    Oct 27 5:30 PM EDT

    Professional Development Series: Crisis Management Skills
    Virtual

    Professional Development Series: Crisis Management Skills

    Professional Development Series: Crisis Management Skills is an interactive online training designed to equip you with the tools to navigate high-pressure situations in the workplace. From unexpected challenges to full-blown crises, this session will teach you how to stay calm under pressure, make clear and effective decisions, and provide steady leadership that inspires confidence in others. You’ll explore practical strategies for problem-solving, communication, and guiding your team when things don’t go as planned. Whether you’re managing a sudden setback, handling conflict, or leading through uncertainty, you’ll leave with the skills and confidence to turn crisis moments into opportunities for growth and resilience.

    Oct 28 1PM EDT

    Conservative Podcasting School
    Virtual

    Conservative Podcasting School

    Stand out as a conservative voice and make your mark as a podcaster.

    Oct 28 2PM EDT

    Christian Leaders Workshop at San Diego State Univeirsty
    In Person

    Christian Leaders Workshop at San Diego State Univeirsty

    Los Gatos, California

    Join the Christian Leaders Program for a Christian Leaders workshop. The workshop will focus on faith and politics, how to be a biblical leader, and how to get involved in the public policy process. Lunch or dinner will be provided.

    Oct 30 7PM PDT

    What Do You Do: A Conversation in Public Policy
    Virtual

    What Do You Do: A Conversation in Public Policy

    Join Leadership Institute's Career Services team and guest speaker for our brand new online series, 'What Do You Do?' What Do You Do: A Conversation in Public Policy is an online webinar where you will get to listen and learn from speakers who work in a variety of professional roles, how they achieved their success, and offer valuable advice for people at any point in their careers.

    Nov 3 1PM EST

    Youth Leadership Workshop: Michigan State University
    In Person

    Youth Leadership Workshop: Michigan State University

    East Lansing, Michigan

    A consolidated version of our flagship program, the Youth Leadership School, the YLW allows you to customize your own training to fit the needs of your organization or cause. Our expert faculty will train you on three or more of our 14 different topics.

    Nov 4 7PM EST

    Email Marketing & Online Fundraising
    Virtual

    Email Marketing & Online Fundraising

    Refine your online strategies and unlock the full potential of email marketing.

    Nov 5 1PM EST

    Conservative Intern Workshop
    LI Headquarters

    Conservative Intern Workshop

    Arlington, Virginia

    Since 1979, Leadership Institute has trained conservatives on how to advance your principles through the public policy process. LI Careers is excited to bring you our Conservative Intern Workshop.If you have the will to learn and the drive to become a leader in the conservative movement, join us on Thursday, November 6th along with veteran DC political operatives, skilled professionals, and fellow interns looking to thrive in DC.You will receive comprehensive tips on how to:- Write professionally- Maximize your potential on the Hill- Find a job in the administrationJoin us in-person for Chick-Fil-A breakfast, networking, and the knowledge to kickstart your career during and after your internship. Interns will also get the opportunity to get their headshots taken for their professional portfolio!For any questions, please email jcoyle@leadershipinstitute.org.We look forward to having you!

    Nov 6 9AM EST

    Youth Leadership School - Gulf of America Cruise
    In Person

    Youth Leadership School - Gulf of America Cruise

    Galveston, Texas

    Organize and lead mass-based youth efforts for candidates or causes of your choice.  Called the “boot camp of politics,” this training has launched more successful political careers than any other Leadership Institute training program.

    Nov 6 9:30 AM CST

    United and Reforming Carolina's K-12 Education
    In Person

    United and Reforming Carolina's K-12 Education

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Nov 6 5:30 PM EST

    Texas Winning Campaigns - Parker County
    In Person

    Texas Winning Campaigns - Parker County

    Willow Park, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 7 8:30 AM CST

    Texas Winning Campaigns - Collin County
    In Person

    Texas Winning Campaigns - Collin County

    Plano, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 8 8:30 AM CST

    Nevada Conservative Campaign School- Las Vegas, NV
    In Person

    Nevada Conservative Campaign School- Las Vegas, NV

    Las Vegas, Nevada

    Ready to take your campaign skills to the next level? Join Leadership Institute in Las Vegas, Nevada, on Saturday, November 8, for the Nevada Conservative Campaign School, a full-day, hands-on event packed with tools to help you win. Held at Treasure Island Hotel and Casino, this workshop equips you with the essentials: Candidate Development: Develop candidates with winning strategies. Seek and recruit new talent from your community. Celebrate victory on election night! Voter Contact: Master simple methods to connect with voters and build a winning campaign. Communications Strategy: Craft clear, persuasive messages to amplify your campaign’s impact. Fundraising: Searching for effective, new ways to fundraise? Discover tactics from seasoned campaigners to launch your efforts, big or small.

    Nov 8 9AM PST

    The Art of Public Speaking Workshop
    LI Headquarters

    The Art of Public Speaking Workshop

    Arlington, Virginia

    Overcome your fears and beecome a more confident public speaker!

    Nov 10 6PM EST

    The Advanced Art of Public Speaking Workshop
    LI Headquarters

    The Advanced Art of Public Speaking Workshop

    Arlington, Virginia

    Take your speaking skills to the next level!

    Nov 12 6PM EST

    Capitol Hill Staff Training
    LI Headquarters

    Capitol Hill Staff Training

    Arlington, Virginia

    Whether you're a newcomer to Washington or already a Hill staffer, the Capitol Hill Staff Training can be a springboard for your political and professional success. You will have the opportunity to learn firsthand from members of Congress and DC professionals who have worked on the Hill, their experiences, expert knowledge in different roles, and opportunities on the Hill.After an intense two-day workshop, you will leave with a comprehensive understanding of a career on Capitol Hill and a stronger conservative network.

    Nov 13 9:30 AM EST

    Relational Organizing & Influencer Outreach
    Virtual

    Relational Organizing & Influencer Outreach

    Learn to creates engaging content that connects with voters and drives them to action

    Nov 13 3PM EST

    Texas Winning Campaigns - Nueces County
    In Person

    Texas Winning Campaigns - Nueces County

    Corpus Christi, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 14 8:30 AM CST

    Ohio Governance Training
    In Person

    Ohio Governance Training

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Nov 14 4PM EST

    Texas Winning Campaigns - Victoria County
    In Person

    Texas Winning Campaigns - Victoria County

    Victoria, Texas

    Ideal attendees for Winning Campaigns want to be more effective politically. Emerge as a leader who inspires and resonates. Focus is on personal and political preparation to be elected officials and successful community leaders.

    Nov 15 8:30 AM CST

    Candidate Development Workshop
    In Person

    Candidate Development Workshop

    New Richmond, Wisconsin

    This eight-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

    Nov 15 9AM CST

    RightStart California: Candidate Success Strategies
    In Person

    RightStart California: Candidate Success Strategies

    San Diego, California

    RightStart CA is a series of five two-day events of deep dives into essential campaign topics. This comprehensive pathway helps attendees to become more effective leaders in politics. By attending any or all of the five events, you'll gain a competitive edge in running campaigns or leading as candidates.

    Nov 15 10AM PST

    Marksmanship and Advocacy Workshop - Central California
    In Person

    Marksmanship and Advocacy Workshop - Central California

    Bakersfield, California

    This is a beginner course that will demystify firearms and how to fight for the Second Amendment, while making it fun and easy for beginner shooters (including first time and limited experience) to improve their aim and their safety.

    Nov 15 10AM PST

    Speechwriting Workshop
    LI Headquarters

    Speechwriting Workshop

    Arlington, Virginia

    Discover how to write speeches that convince and inspire.

    Nov 17 6PM EST

    Professional Development Series: Working Smarter with AI Tools
    Virtual

    Professional Development Series: Working Smarter with AI Tools

    Artificial Intelligence is transforming the way professionals work, communicate, and make decisions. In this interactive three-hour webinar, you’ll learn how to harness the power of AI to streamline your workflow, enhance productivity, and stay ahead in a rapidly evolving workplace.From mastering tools like ChatGPT to discovering how AI can assist with research, you’ll gain practical insights into how AI can support your professional growth. Discover how to use AI responsibly and effectively for tasks such as writing, organization, and creative problem-solving.Whether you’re a student, intern, or working professional, this training will equip you with the strategies and confidence to integrate AI into your daily habits—helping you work smarter, not harder.

    Nov 18 1PM EST

    AI For Campaigners
    Virtual

    AI For Campaigners

    Discover the transformative power of AI for modern political campaigns.

    Nov 18 1PM EST

    Crisis Communications Workshop
    LI Headquarters

    Crisis Communications Workshop

    Arlington, Virginia

    Learn crisis strategies to plan, execute, and lead with success.

    Nov 19 2PM EST

    Management and Leadership
    LI Headquarters

    Management and Leadership

    Arlington, Virginia

    Whether you're an intern, a parent, a manager, or a young professional, this Leadership Institute course with Professor Jack Yoest will help you understand ways to demonstrate your innate capacity as an effective leader.Join us to learn the ins and outs of being a leader in your personal and professional life.

    Nov 20 9AM EST

    Persuasive Communications Workshop
    Virtual

    Persuasive Communications Workshop

    Learn to persuade with precision and ease.

    Nov 20 2PM EST

    Christian Leadership Workshop
    In Person

    Christian Leadership Workshop

    Waterville, Maine

    Join the Christian Leaders Program for a Christian Leaders workshop.

    Nov 20 6PM EST

    Campaign Messaging Workshop
    In Person

    Campaign Messaging Workshop

    Brunsville, Minnesota

    Gain expertise in crafting a compelling message, boosting visibility, supporters, and funds, all while mastering tactics for adeptly handling challenging questions.

    Nov 22 7:30 AM CST

    Television Workshop, Introduction to Techniques
    Virtual

    Television Workshop, Introduction to Techniques

    Learn how to tailor your appearance and message delivery for TV in this informative online Television Workshop, Introduction to Techniques.You'll look like a professional on camera and avoid the mistakes that identify you as a rookie.

    Dec 2 2PM EST

    Comprehensive Fundraising Training for Pro-Life Organizations
    LI Headquarters

    Comprehensive Fundraising Training for Pro-Life Organizations

    Arlington, Virginia

    Comprehensive Fundraising Training (CFT): Tailored for professionals in the nonprofit sector, this four-day course is designed to augment fundraising capabilities for conservative NGOs and nonprofits.

    Dec 5 9AM EST

    Indiana School Board Leadership Conference
    In Person

    Indiana School Board Leadership Conference

    Led by Leigh Vlasblom, Leadership Institute's Director of School Board Leaders Program. She has been a teacher, and has served on the school board.

    Dec 6 9AM EST

    Youth Leadership School - New Orleans, LA
    In Person

    Youth Leadership School - New Orleans, LA

    New Orleans, Louisiana

    Organize and lead mass-based youth efforts for candidates or causes of your choice.  Called the “boot camp of politics,” this training has launched more successful political careers than any other Leadership Institute training program.

    Dec 6 9:30 AM CST

    Foreign Service Opportunity School
    LI Headquarters

    Foreign Service Opportunity School

    Arlington, Virginia

    Do you want a more intimate understanding of international politics? Are you curious about the world of national security and international affairs? Leadership Institute’s Career Services is excited to offer you, the Foreign Service Opportunity School, a full two-day experience that will equip you with a deeper awareness of international politics, what it's like working in the foreign service, the ins and outs of the State Department, and more.Some topics that will be discussed include:· U.S Foreign Policy· Career Opportunities in International Relations· The Foreign Service Application ProcessThe cost of registration includes a complimentary breakfast and lunch.If you have any questions, or would like to apply for a scholarship, email apurpura@leadershipinstitute.org

    Dec 10 9:30 AM EST

    Volunteer Army Builder - Vancouver, WA
    In Person

    Volunteer Army Builder - Vancouver, WA

    Quickly recruit and permanently retain all types of volunteers and organization members. If you need people power for a campaign, political party, grassroots group, campus club, or anything else, this universal recruitment model will work for you.

    Dec 14 6PM PST

    Candidate Development Workshop - Grand Rapids, MI
    In Person

    Candidate Development Workshop - Grand Rapids, MI

    Comstock Park, Michigan

    This eight-hour workshop helps current and prospective candidates and their teams identify the necessary steps to run a successful campaign.

    Jan 10 9AM EST

    Learn Right School Board Conference -     Texas Ed-vantage
    In Person

    Learn Right School Board Conference - Texas Ed-vantage

    Austin, Texas

    Leadership Institute and Texans for Excellence in Education will be in Austin, Texas, for a dynamic two-day training summit designed for school board leaders this September 2025. This hands-on event will equip you with practical tools, valuable insights, and effective strategies to help you lead with confidence and restore commonsense conservative values to your schools. You'll also have the opportunity to connect and collaborate with fellow board members from across the state.

    Jan 22 1PM EST

    Michigan Campaign Leadership Boot Camp
    In Person

    Michigan Campaign Leadership Boot Camp

    Oakland County, Michigan

    The Michigan Campaign Leadership Boot Camp is designed to equip and energize both current and prospective campaign leaders to identify the steps and acquire the skills needed to run a successful local campaign. The boot camp focuses on personal, professional, and political preparation for future service as a campaign manager or leader.

    Jan 24 8AM CST

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