Leadership Institute Logo with TaglineLeadership Institute Logo
[object Object]

Artificial Intelligence (AI) for Campaigners Workshop

About

Leverage the power of AI for your campaign!


Are you working on a campaign or running for office? Want an edge that helps you move faster, communicate smarter, and outwork the competition?


Artificial Intelligence is transforming political campaigns—helping candidates target voters, sharpen messaging, and execute winning strategies with greater speed and precision.

This training teaches you how to use AI tools to run a leading campaign and blow away the competition. 


Discover how to harness this advantage at Leadership Institute’s Artificial Intelligence (AI) for Campaigners Workshop.


This hands-on course teaches you how to use today’s most powerful AI tools to run a smarter campaign and stay ahead of your opponents. Expert faculty will walk you through the fundamentals of AI with live demonstrations of cutting-edge platforms, including chatbots like ChatGPT, Gemini, and Grok, as well as image creation with Midjourney and graphic design with Canva AI.


In this training, you will learn how AI is already being used in politics to:

  • Model voter behavior and improve targeting strategies
  • Optimize online ads and maximize digital performance
  • Create persuasive text, images, and videos using Generative AI
  • Understand how Natural Language Processing (NLP) makes AI accessible—even with no technical background


You’ll also learn the art of prompting—the skill that separates average AI users from campaign professionals who get powerful results.


In this course, you will:

  • Learn how to use context and structure to create stronger, more accurate outputs
  • Practice refining prompts to get messaging that matches your campaign voice
  • Learn how to give AI the right feedback to improve and personalize results
  • Understand how to spot errors and avoid misinformation in AI-generated content


You’ll discover how to unlock AI’s full potential for essential campaign tasks, including:

  • Remixing and repurposing content across platforms
  • Conducting faster research on policy issues and opponents
  • Cleaning, combining, and organizing spreadsheets and voter data


You’ll also learn the limitations of AI, including key concerns such as data privacy, AI “hallucinations,” and why AI operates on probabilities—not facts.


If you want to campaign smarter, communicate faster, and gain a strategic advantage, AI for Campaigners is your next step.

Agenda

Introduction:

  • Get familiar with the basics of AI, including machine learning and how it’s already been used in politics for tasks like voter modeling and online ad optimization.
  • Explore the world of Generative AI, which can create text, images, and videos, and understand how natural language processing (NLP) makes AI accessible to everyone.
  • Dive into how AI works, its potential drawbacks like data privacy concerns and the possibility of "hallucination", and how it operates on probabilities.


Working with AI:

  • Learn the art of prompting, the new way to interact with AI through NLP.
  • Discover the importance of context in improving results and how to craft effective prompts.
  • Understand how to provide constructive feedback to improve AI output and personalize your results.


Campaign Tasks:

  • Unlock AI’s potential in handling essential campaign tasks.
  • Learn how to remix content, conduct research on policy issues, and manage data by cleaning and combining spreadsheets.


Live Demos of Different AI Models:

  • Chatsbots, including ChatGPT, Gemini, & Grok
  • Image creation with Midjourney
  • Graphic design with CanvaAI
  • Transcription with Otter and Rev


Upcoming Trainings

Artificial Intelligence (AI) For Pro-Life Leaders
Virtual

Artificial Intelligence (AI) For Pro-Life Leaders

 

Leverage the power of AI for your organization!Are you working on a pro-life campaign or for a policy organization? Want an edge that helps you move faster, communicate smarter, and outwork the competition?Artificial Intelligence is transforming political and public policy campaigns—helping research solutions, target voters, sharpen messaging, and execute winning strategies with greater speed and precision. This training teaches you how to use AI tools to run a leading campaign and blow away the competition. Discover how to harness this advantage at Leadership Institute’s Artificial Intelligence (AI) for Campaigners training.This hands-on course teaches you how to use today’s most powerful AI tools to run a smarter pro-life organization. Expert faculty will walk you through the fundamentals of AI with live, follow-along demonstrations of platforms, including ChatGPT, Gemini, Claude, Notebook LM, and Grok, as well as image creation with Midjourney and graphic design with Canva AI.In this training, you will learn how AI is already being used in policy and politics to:Track legislationMonitor opposition groups' social media and websitesModel voter behavior and improve targeting strategiesCreate persuasive text, images, and videos using Generative AIUnderstand how Natural Language Processing (NLP) makes AI accessible—even with no technical backgroundYou’ll also learn the art of prompting—the skill that separates average AI users from campaign professionals who get powerful results.In this course, you will:Learn how to use context and structure to create stronger, more accurate outputsPractice refining prompts to get messaging that matches your campaign voiceLearn how to give AI the right feedback to improve and personalize resultsUnderstand how to spot errors and avoid misinformation in AI-generated contentYou’ll discover how to unlock AI’s full potential for essential policy and campaign tasks, including:Remixing and repurposing content across platformsConducting faster research on policy issues and opponentsCleaning, combining, and organizing spreadsheets and voter dataYou’ll also learn the limitations of AI, including key concerns such as data privacy, AI “hallucinations,” and why AI operates on probabilities - not facts.If you want to campaign smarter, communicate faster, and gain a strategic advantage, AI for Campaigners is your next step.While being open to the public, this class has limited seats and is intended for pro-life leaders attending meetings and conferences on Tuesday, October 13th.

Oct 277:00 PM EDT
Practical AI for Mission-Driven Women
Virtual

Practical AI for Mission-Driven Women

 

ChatGPT and Claude Basics, Projects, and Everyday WorkYour organization has work waiting and limited staff time. This hands-on class introduces ChatGPT and Claude and shows you how to use them for real organizational assignments. No technical background is required.Participants learn to write effective prompts, organize ongoing work in AI Projects, and use ChatGPT Work and Claude’s Cowork capabilities to develop materials they can review and use. Examples include preparing meeting packets, organizing events, and turning scattered notes into an action plan.The class includes guidance on protecting confidential information and checking AI-generated claims. You remain responsible for the accuracy and quality of the finished work.Suggested format: Two-hour introductory workshop with guided practice.What participants will learn:• AI basics. Understand what these tools can do, where they make mistakes, and how to give instructions that specify the goal, source material, and desired output.• Projects in ChatGPT and Claude. Create a dedicated space for recurring work using organizational background, reference documents, and instructions about your preferred writing style.• Completing work with AI. Follow a demonstration that turns an assignment and supporting files into a usable deliverable. Practice reviewing the result and requesting specific revisions.• Responsible use. Verify sources, recognize unsupported claims, and decide which information is appropriate to upload.Audience-specific examples:Pro-life organizationsDevelop volunteer orientation materials, prepare a board meeting packet, or organize a community resource directory using verified information.Women’s groups and Federation of Republican Women clubsPrepare chapter meeting materials, build an event schedule with assigned responsibilities, or create an officer transition guide from existing records.Hands-on activity:Choose one recurring responsibility. Set up an AI Project with sample materials and produce a first draft of something you need for that responsibility.Participants leave with a starter prompt guide and an initial Project they can continue using.

Nov 187:00 PM EST

Don't see a training that works for you?