Public Relations School

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The success of your organization, cause, or candidate depends on how well your message is communicated by the media. The words you use matter.

Attend Leadership Institute's Public Relations School and discover how to expand your message into a media strategy for positive coverage.

Who should attend the Public Relations School:

• Press Assistants
• Media relations professionals
• External relations/outreach professionals
• Anyone engaged with media or the public on behalf of a candidate, elected official, or organization

How you will benefit:

• Develop the right message for your target audience
• Use social media to spread that message
• Build valuable relationships with the media
• Communicate effectively through writing, speaking, and interpersonal skills

What to expect: In this full-day school, you will hear from several public relations experts on topics like strategy, journalist relations, crisis communications, campaigns, press releases, and social media.