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Campaign Leadership College

About

Campaign Leadership College (CLC) — 9 Days


For experienced campaigners preparing to manage the most competitive races.


The Campaign Leadership College is Leadership Institute’s most comprehensive political education program.


The CLC develops campaign managers and senior staff to lead high-stakes races. Participants sharpen their ability to write a comprehensive campaign plan to manage today’s complex, high-pressure campaigns at the highest levels.  


Who Should Attend


This program is designed for experienced conservative activists ready to lead competitive, high-stakes political campaigns.


You should consider the Campaign Leadership College if you already have campaign experience and want to strengthen your skills as a:


  • Campaign manager, deputy, or senior staffer
  • Communications director supporting candidates or causes
  • Political director charged with field organization and operations
  • Fundraising professional responsible for building a donor pipeline and producing results


Become a Strong Campaign Leader


Leadership Institute's Campaign Leadership College develops high-caliber conservative leaders through rigorous, practical political education in campaign management, political strategy, communications, and fundraising.


Graduates will have the skills and understanding to write a comprehensive campaign plan. They will know how to: 

  • Calculate precinct vote goals
  • Recruit and motivate an army of volunteers
  • Design persuasive voter contact


  • Develop a winning campaign message for any situation
  • Appeal to undecided and persuadable voters
  • Implement powerful fundraising techniques that get results


Agenda

Nine-Day Sample Agenda


Day 0 - Check In | Welcome Reception | Dinner

Day 1 - Planning, Strategy, Tactics, Organization, and Management

Day 2 - Finding the Message

Day 3 - Media, Research, and Handling Negative Information

Day 4 - Voter Contact & Coalitions

Day 5 - Media & Advertising

Day 6 - AI, Outreach, and Primary Campaigns

Day 7 - Campaign Fundraising and Compliance

Day 8 - Voter Mobilization

Day 9 - Final Campaign Plan Presentations

Upcoming Trainings

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