Campaign Leadership College
About
Campaign Leadership College (CLC) — 9 Days
For experienced campaigners preparing to manage the most competitive races.
The Campaign Leadership College is Leadership Institute’s most comprehensive political education program.
The CLC develops campaign managers and senior staff to lead high-stakes races. Participants sharpen their ability to write a comprehensive campaign plan to manage today’s complex, high-pressure campaigns at the highest levels.
Who Should Attend
This program is designed for experienced conservative activists ready to lead competitive, high-stakes political campaigns.
You should consider the Campaign Leadership College if you already have campaign experience and want to strengthen your skills as a:
- Campaign manager, deputy, or senior staffer
- Communications director supporting candidates or causes
- Political director charged with field organization and operations
- Fundraising professional responsible for building a donor pipeline and producing results
Become a Strong Campaign Leader
Leadership Institute's Campaign Leadership College develops high-caliber conservative leaders through rigorous, practical political education in campaign management, political strategy, communications, and fundraising.
Graduates will have the skills and understanding to write a comprehensive campaign plan. They will know how to:
- Calculate precinct vote goals
- Recruit and motivate an army of volunteers
- Design persuasive voter contact
- Develop a winning campaign message for any situation
- Appeal to undecided and persuadable voters
- Implement powerful fundraising techniques that get results
Agenda
Nine-Day Sample Agenda
Day 0 - Check In | Welcome Reception | Dinner
Day 1 - Planning, Strategy, Tactics, Organization, and Management
Day 2 - Finding the Message
Day 3 - Media, Research, and Handling Negative Information
Day 4 - Voter Contact & Coalitions
Day 5 - Media & Advertising
Day 6 - AI, Outreach, and Primary Campaigns
Day 7 - Campaign Fundraising and Compliance
Day 8 - Voter Mobilization
Day 9 - Final Campaign Plan Presentations