New Pro Freedom Directory for Latin America
Morton Blackwell
November 21, 2013
New Pro Freedom Directory for Latin America
The first edition of the Leadership Institute new Latin America Freedom Supporters Directory is now available for free online. The new directory contains the contact information for hundreds of pro-freedom people and organizations in Latin America.The objective of the directory is to connect people and organizations who share a commitment to free markets, private property rights, individual freedoms, and democratic participation in the public policy process.Considerable experience in Latin America has shown that supporters of freedom often do not know that there are many others in their own countries who share these principles. Very few are acquainted with like-minded people in other Latin American countries.In contrast, activists for leftist causes in Latin America usually know each other well and often cooperate closely with leftists in their own countries and internationally.The Latin America Freedom Supporters Directory will change that for the benefit of free-market supporters and principles.To compile the information, The Leadership Institute requested and received suggestions from experienced people in Latin America and from many people in the United States who are widely acquainted in Latin America.The first edition of the directory contains the names, addresses, phone numbers, email addresses, and other available facts about worthwhile contacts in the public policy process.In the directory you will find:• government officials, elected and appointed;• political party and youth group leaders;• educators and lecturers on free-market issues;• organizations located in Latin America or running programs in the region; and• activists who want to make contacts with their counterparts in the U.S. and elsewhere.How can we best undo generations of propaganda and conditioning in Latin America? How can Latin Americans learn the economic principles which make possible wealth creation when they have absorbed the false notion that the main purpose of economics is the centralized and thus “fair” distribution of goods and services?The best solution is to educate and support a new infrastructure of pro-freedom and pro-democracy activists in Latin America. That is why The Leadership Institute created the directory, to get to know each other, to exchange information, and to enable potential allies to work together on activities and projects of mutual interest.Click here to download the Latin America Freedom Supporters Directory. >
Rep. Jim Jordan’s advice to me: Go to LI
Adam Sprecher
November 19, 2013
Rep. Jim Jordan’s advice to me: Go to LI
“Getting to know the people I work with in the conservative movement and their amazing stories have probably been the high point of my career,” said Caleb Parke, a recent college graduate and summer 2012 Leadership Institute intern. “Campaigning with Rep. Jim Jordan, getting a hug from Sarah Palin and meeting Glenn Beck was awesome," Caleb said. "Rep. Jordan called me a champ, Sarah Palin told me I was bold, and Glenn Beck smiled and said, ‘God Bless.'” Experiences like these coupled with skills gained through Leadership Institute trainings allowed Caleb the opportunity to become an important contributor in the pro-life cause. Caleb works in media and development at Live Action. He also works on Live Action's magazine The Advocate to prepare and equip pro-life activists with the proper tools to fight the abortion industry. Live Action was founded in 2003 by Lila Rose, who at the time was 15 years old. Like Caleb, Lila is also a Leadership Institute graduate. She has taken LI's Student Publications Workshop in 2006, the advanced version in 2007, Effective Television Techniques Workshops in 2007, Grassroots Preparation Workshop in 2008, and LI's Communications Workshop in 2009. Live Action, one of the leaders of the pro-life cause, focuses on ending abortion by exposing the ugly truths of the abortion industry. The Advocate, a national magazine targeting college students, is one of the most powerful weapons in Live Action's arsenal. The Advocate's strives to win over new pro-life supporters and also strengthen old ones. Before joining Live Action, Caleb started his D.C. career at the Leadership Institute. He first heard of LI while interning in the district office of Ohio Congressman Jim Jordan, who took the Leadership Institute's one-on-one TV training in 2008. While on the way to a campaign event, Caleb asked the Congressman for advice in the next step of his career. “[Congressman Jordan's] first recommendation was the Leadership Institute,” Caleb said. Caleb was accepted as one of 12 summer LI interns and worked in the Career Services Department where he edited resumes and cover letters, blogged, maintained the Leadership Institute's job bank website, and assisted in LI's social media programs. Caleb has attended 12 LI trainings, including: the Youth Leadership School, Public Speaking Workshop, the Written Communications Workshop, Conservative Career Workshop, Public Relations School, and Campaign Management School, among others. Register for upcoming Leadership Institute trainings here. “I have learned so much from LI trainings and from the team at the Leadership Institute. I gained a great deal of confidence from knowing that I am not alone, and the most important piece of LI training would probably be the networking that takes place,” said Caleb. “I believe that LI is the best internship in all of D.C.” Please congratulate Caleb Parke on his work to advance the pro-life cause across America through Live Action, and please applaud him for receiving the Leadership Institute's Conservative Leader-In-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day at Lauren@LeadershipInstitute.org.
The Walking Miracle
Adam Sprecher
November 12, 2013
The Walking Miracle
Spina bifida is a medical condition that affects the spine and nerves for newborn babies like James Christophersen, now 26, and about 1,500 babies each year. Doctors told James' mother that she should end his life before it began. If allowed to survive, they said, James would not walk on his own or even live to adulthood. Now, more than two decades later, James is a conservative leader fighting against the very same mindset in today's medical community. James works at Students for Life of America as the director of Med Students for Life and Law Students for Life. James connects physicians who understand the sanctity of life with thousands of med students at more than 100 campuses across the country. “I hope to abolish abortion by eliminating the lazy attitude which allows physicians to casually discard children they are afraid they cannot help, and to inspire those same physicians to instead acknowledge the humanity of those children,” James said. He works as a director of the National Pro-Life Physician Speaking Tour, the flagship program of Students for Life of America. This program allows doctors to speak to students about the importance of “giving children a chance” and “taking on the hard cases,” as James puts it. Before working at Student for Life, James worked for almost three years as the executive director of the Judicial Action Group, an organization that works through accountability, appointments, and prayer for the return of the judiciary to its proper, and noble, role of deciding cases and not legislating from the bench. “By returning the judiciary to its proper role of deciding cases and not legislating from the bench, the Judicial Action Group will re-empower Congress, the States, and the People to make laws that favor life, marriage, decency, private property, religious freedom, and other vital American values,” their website states. James attended the Leadership Institute's High-Dollar Fundraising School in September of 2011 and several LI events and networking activities in the past several years. The LI fundraising training focused on the importance of building coalitions to advance the candidates and causes of each attendee's choice, and for James, the pro-life cause. The faculty taught attendees to think past previously-established boundaries and to find unlikely allies to advance their particular cause or campaign. “This principle (of identifying unlikely allies) helped separate me from many in the political movements I have formerly participated in,” James said. Learn these techniques and others at LI's next High-Dollar Fundraising School February 18 and 19. So register now by contacting Carol Wehe. “The Leadership Institute is widely known as the place for conservative political candidates and non-profit employees to up their game,” James said. Please congratulate James Christophersen on his work to advance the pro-life cause among physicians, and please applaud him for receiving the Leadership Institute's Conservative Leader-In-Training Award. You can follow James on Twitter @ChristophersenJ and his organization @Students4LifeHQ. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
RNC Co-Chairman: More Women in Politics!
Lauren Day
November 5, 2013
RNC Co-Chairman: More Women in Politics!
“The best way for women to be better represented in America is to have more women representatives—from the town council, to the governor's mansion, to the Senate floor, to the White House,” said Leadership Institute 2001 graduate and now Republican National Committee Co-Chairman Sharon Day. “Party politics aside, I like seeing more women involved,” Co-Chairman Sharon Day continued. “We want more women in the political process. More importantly, we need them…we need their voices—whether in elective office or as activists.” Sharon Day, the Texas-born Indiana businesswoman turned Florida political activist and grandmother of five, was elected in January 2011 as co-chairman of the Republican National Committee (RNC) to serve with Chairman Reince Priebus. In January 2011, they were both reelected for a second term to lead the Grand Old Party (GOP). “People should get involved with Republicans to advocate for smaller government, less regulation for small businesses, less spending and less taxation, and for school choice,” Sharon shared with me. “No child's education should be based on their zip code or their economic status.” Before politics, Sharon and her late husband Larry built several businesses in the insurance and marketing industry and created jobs for hundreds of individuals and families. “The first business I created was out of convenience and being able to set my own hours,” Sharon shared with me. “As a mom, I wanted to have more time with my son and to be a hands-on mom. So, in order for me to spend as much time as I could with him as a young person I created a job that allowed me to do just that.” The businesses that Sharon and Larry created – Stop Loss International and SLI-Re – were created for two separate reasons. “Stop Loss International was created because we saw a need for small businesses to have the same opportunity as large businesses to self-fund their health and life insurance as well as give insurance companies as an opportunity to broaden their insurance possibilities,” Sharon said. “Our second business was created to control our destiny and growth. So, we formed and built our own re-insurance company, SLI-Re, enabling us to set our rates, successfully underwrite, and adjudicate our block of business as the lead underwriter,” she said. “We saw an opportunity to build an important niche market,” Sharon shared with me, “and then as many entrepreneurs do, we decided to fill that need.” Since then, she's been using her success in the private sector to advance conservative principles. Before her leadership role with the RNC, Sharon served the Party in various capacities. For the past 20 years, Sharon has worked to advance the Party's grassroots efforts in Florida – where she calls home. Since 1994, she has been a member of the Broward County Republican Executive Committee and, since 1996, she's been the state committeewoman from Broward County. Sharon was appointed as chairman of the Broward County Housing Authority and has served as commissioner of the Florida Commission on the Status of Women. In 2004, she was elected Florida's national committeewoman to the RNC. In 2006, Sharon was elected as one of eight members of the Site Selection Committee for the 2008 RNC Convention, for which she was also selected as chairman of the Convention's Special Events. She was appointed to the Committee on Arrangements for 2008 and was instrumental in getting the 2012 Convention in her home state of Florida. From 2009 to 2011, Sharon served as secretary of the RNC. Sharon has recruited many victorious candidates and worked closely with party activists and supporters to spread the conservative message. “I learned about the Leadership Institute (LI) through the activist grapevine,” Sharon shared with me. “With all the great work LI does, it seems almost impossible to not know about the Institute. Everywhere I go it seems everyone brings up the great work that LI does.” In January 2001, Sharon took the Leadership Institute's Grassroots Activist School in Fort Lauderdale, Florida. Reflecting, she said: “The Leadership Institute helped provide me with a foundation to build my political activist career on. The whole training from the Leadership Institute was fantastic and taught me things I use every day as a political activist and co-chair of the RNC. I most enjoyed how LI's training put me in a room with like-minded activists and reminded me that I am not alone in the fight for a better America.” Come surround yourself with “like-minded activists,” as Sharon states it, so we can build a better America. Learn how to win campaigns and be an effective activist from the Leadership Institute. Register for LI training here. “The Leadership Institute provides people with an opportunity to learn for professional and personal growth, and is an organization that can assist with your success,” Sharon said. Please congratulate Sharon Day on her work to advance conservatism across America, and please applaud her for receiving the Leadership Institute's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
State Representative Matt Krause:  A Deep Heart in Texas
Mitch Nozka
October 29, 2013
State Representative Matt Krause: A Deep Heart in Texas
“I would not be where I am today in the Texas House of Representatives if it were not for the Leadership Institute's training,” Texas State Representative Matt Krause said. “The Leadership Institute gave me the tools to succeed in the political world.” The fourth-generation Texan grew up the son of a pastor, grandson of two pastors, and great-grandson of a pastor. “Being in full-time ministry was a legacy in our family,” said Matt. “But, from an early age, my father helped me see I could have an impact in whatever field God called me to.” In high school, Matt worked as a church's custodian to pay for basketball camps and car insurance. “This experience taught me hard work, discipline, and the importance of budgeting,” he said. Matt's basketball abilities attracted the coaching staff at Christian Heritage College (now San Diego Christian College) in California, and by the time he graduated Matt had earned a full scholarship for both his athletic and academic abilities. Matt met his wife-to-be Jennie his freshman year of college and they married at the end of their junior year. “As a college senior, I had to balance being a new husband to my beautiful wife, carry a full load of classes, serve as student body president, play basketball, and work 30 hours a week,” he remembered. After graduation, the newlyweds moved to Lynchburg, Virginia, so Matt could study law at Liberty University. He graduated third in his class and opened Liberty Counsel's Texas office in 2007, where he specializes in constitutional litigation. “I got involved in politics because of Barack Obama's election,” Matt said. “I now have three kids and a fourth on the way. I didn't want to be the generation that didn't leave a better country to my children and grandchildren than those who came before me.” So, Matt decided he would run for office. But first, he attended the Conservative Political Action Conference (CPAC) in 2009. “At CPAC, I visited the Leadership Institute's booth and was impressed with all they offered,” he said. “When I started my run for office, I signed up for LI's Future Candidate School.” He continued, “Attending the Leadership Institute's Future Candidate School was instrumental in my political career. Up until that time, running for office seemed like a big mystery. But at LI, I learned the nuts and bolts of campaigning – from how to raise money, to how to dress appropriately, how to deal with the media, and even the best handshake to use when speaking with voters. It was an A-to-Z guide for candidates.” In 2010, Matt ran his first campaign, hoping to win a seat in the Texas legislature. “I ran against a well-known incumbent who heavily outspent me in that election. My campaign didn't have enough money for a campaign manager. I lost, but with the tools I learned at the Leadership Institute, I garnered 42.5 percent of the vote which shocked a lot of folks – especially considering I served as my own campaign manager,” Matt said. “I would not have done so well if it had not been for the Leadership Institute's training.” The 2010 loss didn't stop Matt. “I learned that hard work, strategy, and lots of prayer can outperform money in an election,” he said. “I also learned what not to do during my first campaign.” So in 2012 Matt ran again and won a three-way primary without a runoff vote. Later, he won the general election to become the state representative for Texas' 93rd district. Less than a year into his term, conservative groups already recognize Matt's value in the Texas House. He is ranked the third most conservative member of the entire 150-member House and has been named one of the “Top Five House Courageous Conservatives” by the Texas Conservative Coalition. He has also received the second-highest score from the Young Conservatives of Texas' scorecard, and he received perfect scores from Texans for Fiscal Responsibility and Texas Eagle Forum. Matt also cares for youth and the future of America. As executive director of the Torch of Freedom Foundation, Matt works to shape the next generation of policymakers. Torch of Freedom Foundation runs a Patriot Academy to train future leaders in the political process. During the academy, students act as governors and state representatives and debate bills on the actual legislative floor of state capitols. “It's a perfect complement to what the Leadership Institute does,” Matt said. “If students want to apply all they have learned through trainings at the Leadership Institute, the Patriot Academy is the place to do so in a real-world legislative setting.” The 33-year-old gave his life to Christ on Easter Sunday in 1987. Matt's faith has shaped his life as an honest, responsible, and hard-working Christian conservative. “I take comfort in the fact that God is the one who ‘raises up kings and removes them.' Even when we have bad leaders, God uses us in the political process,” Matt said. “I encourage conservatives to patiently rely on the Lord, but not to be timid. As John Quincy Adams said, ‘Duty is ours. Results are God's.'” Duty is ours; register for Leadership Institute training here. “The Leadership Institute gives you the tools to maneuver in the political world. No matter which area of politics you feel drawn to, the Leadership Institute has a training to help you succeed,” Matt said. Please congratulate Matt Krause on his work to advance conservatism in the Texas legislature, and please applaud him for receiving the Leadership Institute's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Student Exposes Bullying Professor
Anna Swick
October 23, 2013
Student Exposes Bullying Professor
It was a normal Wednesday when sophomore Evan Schrage went into his literature class at Michigan State University (MSU) – until the lecture and questioning turned vicious. His professor, William Penn, veered off track in the creative writing class with a rant about “dead white Republicans” who had “raped this country.” Evan videoed the diatribe and posted it online at the Leadership Institute's Campus Reform news site, where the video went viral. (Watch it here.) Campus Reform, which has had more than three million unique visitors this year, is the web's number-one source for news about college campuses. “I really honestly couldn't believe what was happening at first,” Evan said, “[He] was using his position as a professor to indoctrinate students into thinking [in] a way that was pleasing to him.” “It was a little unnerving to hear that from somebody who's trying to teach me how to think,” Evan continued. “I'm paying… for a class on literature and I shouldn't have to hear political rants and hatred of certain individuals, whatever it is, right or left.” At one point in the video, Professor Penn asked a student, “You look like you're frowning. Are you frowning?” “He tried to antagonize me,” said Caroline Freeman, the student Professor Penn questioned. "He was talking about how Christians are dumb and don't know what they're talking about…It had nothing to do with class." Two days after the video was posted on Campus Reform, the university removed Professor Penn from the classroom. "Evan should be commended for standing up and exposing what is really going on in America's college classrooms," said Leadership Institute Vice President of Campus Programs Bryan Bernys. "As more and more student whistleblowers like Evan come forward to expose liberal indoctrination and bias in the classroom, we will move closer to true intellectual diversity in the classroom." When Evan learned of Professor Penn's dismissal, he decided to go public. “I had to involve myself more than just being behind the camera,” Evan said. “The Leadership Institute offered to train me, which was especially welcome considering I had never been interviewed on TV before, much less national television.” The calls for interviews immediately started “flowing in,” he said. The highlight was an interview on Bill O'Reilly's The O'Reilly Factor. (Watch it here.) Evan found out about the Leadership Institute (LI) and Campus Reform through a College Republican meeting at MSU. “The Leadership Institute has been very influential in promoting conservatism to college students…[It] is a great avenue for young people to get involved with politics and make their mark on the world,” Evan said. Three weeks ago, he met with Josiah Ryan, editor-in-chief of Campus Reform, for an LI Student Publications Workshop at MSU. The intensive, four-hour training teaches students how to start their own campus publication, from defining a mission to recruiting staff to raising money. (Learn more or request a Student Publications Workshop at your school.) When asked what advice he could share to other young conservatives, Evan said, “Never be afraid to stand up for what's right…Though the slings and arrows may seem overwhelming, what matters is that you stay true to yourself.” Please congratulate Evan Schrage for his bravery in exposing his professor, and please applaud him for receiving LI's Conservative Leader-in-Training Award. To take advantage of the training Evan received before his national interviews, sign up here for LI's On-Camera Television Workshop. If you are interested in learning more about LI's other communications trainings, click here. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Millennial on the Move
Anna Swick
October 15, 2013
Millennial on the Move
Who says that Millennials are the “go-nowhere” generation? Jessie Markell doesn't fit that description. The 21-year-old is working hard as the youth coordinator for Virginia gubernatorial candidate Ken Cuccinelli—a 2005 graduate of Leadership Institute grassroots activist training. Previously, Jessie was the state chairman for Young Americans for Liberty in Florida, his chapter's president, and an intern for multiple organizations—all while putting himself through college. Jessie got his start in politics while studying economics. “I quickly realized I was much more interested in economic policy than economic analysis, so I switched majors to political science and got involved in campaigns,” Jessie said. After helping with Ron Paul's presidential campaign, Jessie found Young Americans for Liberty in Florida, which is when he discovered the Leadership Institute. “I first learned of the Leadership Institute (LI) after getting involved on campus and starting my Young Americans for Liberty chapter at the University of Florida,” Jessie said. “I was approached to attend LI's student activism conference and Youth Leadership School in the summer of last year.” Soon after graduating from LI's Youth Leadership School, Jessie was recruited to be a part of LI's internship program. As an intern in the Events department, Jessie earned valuable hands-on experience and had access to all of LI's trainings. He went on to take 11 trainings, including the Activist Workshop, week-long Future Candidate School, and the Advanced Campaign Bootcamp. He finished the internship in December 2012. “Everything I know about campaigning has come from Leadership Institute-taught skills,” Jessie said. “The Leadership Institute has been, and will continue to be, the foundation for any young politically effective activist. The Institute is the epitome of one of its own teachings, ‘You owe it to your philosophy to learn how to win'—that is, you owe it to your philosophy to come and learn from the Leadership Institute,” he explained. In July, Jessie accepted his first full-time job as youth coordinator for Ken Cuccinelli's gubernatorial campaign in Virginia. When asked if he could have pictured himself in this job five years ago, Jessie answered, “At only 21, I probably couldn't have imagined myself in this position two years ago, let alone five or 10. Getting involved with the Leadership Institute has propelled my conservative career to heights that I never could have imagined and I will forever be grateful to LI for that.” Jessie will graduate from the University of Florida this December. Please congratulate Jessie Markell on his important work as a youth coordinator for an exciting gubernatorial race, and please applaud him for receiving LI's Conservative Leader-In-Training Award. If you want to take one of the LI trainings that launched Jessie's conservative career, go here to sign up and you'll not want to miss LI's Campaign Management School the first week in December. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Strong Families, Strong Economy
Lauren Day
October 8, 2013
Strong Families, Strong Economy
Two days from now social conservatives across America will gather in Washington, DC for the annual Values Voter Summit, organized by the Family Research Council. Throughout the two-and-a-half days, attendees will hear from notable speakers, attend breakout sessions, network with their fellow Americans, and receive information from conservative organizations. “Social conservatives bring a lot to the conservative movement, as they stand strong for protecting the sanctity of human life and promoting traditional family values,” Family Research Council (FRC) Web Editor Krystle Gabele said. “A strong family is the key to a prosperous society and ensuring that future generations have an even better America to look forward to.” Krystle started at FRC in December 2008 as its web editor. She's responsible for maintaining FRC's online content and distributing alerts. She writes for the organization's blog, manages its email campaigns, and contributes to FRC's daily radio commentaries. You can find her work on the Washington Update and on the Social Conservative Review. This weekend's Values Voter Summit will be held from Thursday through Sunday -- October 11 through 13 -- at the Omni Shoreham Hotel in DC. The Leadership Institute is partnering with FRC for the conference, and will have a booth in the exhibit hall and host Saturday's career fair -- which is free for attendees. Click here to pre-register for the career fair. Last year at the Values Voter Summit's Faith, Family, and Freedom Gala, the Leadership Institute's President Morton Blackwell was honored with the 2012 James C. Dobson Vision and Leadership Award. Krystle said, “I am looking forward to hearing Sen. Rand Paul speak at the Values Voter Summit, and I am also excited to interact with the various bloggers who will be there covering the event as well. The straw poll is also a lot of fun, and it is amazing to see the energy from participants during the three days of the summit.” Krystle, a small-town girl from Taneytown, Maryland, grew up in a loving family that “placed a high value on faith and trusting in God no matter what life may throw at us,” she shared when discussing what most shaped her. One of her “major goals” was to be the first person in her family to graduate with a college degree. In 2004 Krystle's dreams came true: she graduated with honors from Western Maryland College (now known as McDaniel College) with a degree in social work. In college, she interned for former Rep. Roscoe Bartlett (R-MD) in his district office and for Carroll Lutheran Village, a continuing care retirement community between classes, homework, and exams. “After graduating college, I went to work for a social services agency in Pennsylvania,” Krystle said. “I decided after observing the bureaucratic processes of the foster care system that my talents were better suited to fight for the conservative values I believed in, so I took an internship in the personal office of former Rep. Donald Manzullo (R-IL). It was great to see how my degree could be implemented in the public policy process.” At the conclusion of her congressional internship, she took a position as the executive assistant to the Executive Director Alex Mooney at the National Journalism Center (NJC), a program of the Young America's Foundation. In that role, she recruited and placed interns with news outlets in the DC metro area. Later, Krystle went to work at the National Right to Work Committee as its director of communications. “I first learned of the Leadership Institute through Alex Mooney, my former boss at the NJC. Alex spoke highly of LI's programs and recommended that I take a few courses through the Leadership Institute to help me develop skills that would be beneficial to my career and the conservative movement,” Krystle explained. Krystle has taken eight LI trainings: the Public Speaking Workshop and advanced version, Broadcast Journalism School, and Public Relations School in 2006; Campaign Management Workshop in 2007; and the Blogging Workshop, Advanced Public Relations School, and the New Media Workshop all in 2008. “In terms of LI's Public Relations Schools, I learned how to write press releases and how to handle things during a crisis. This definitely proved beneficial during the events at FRC of last August,” Krystle said, referencing the tragic shooting at FRC's office in August 2012. “The Leadership Institute has been extremely helpful to me over the years. I found most of my jobs through LI's ConservativeJobs.com, and the tips I received from LI's Employment Placement Service have been especially beneficial in my professional growth,” Krystle said. “One thing that I would credit LI and Morton Blackwell with is the encouragement to read conservative authors and to become well versed in public speaking. I never realized how my public speaking skills needed to be refined until I attended the Public Speaking Workshops and Broadcast Journalism School. Life is all about learning and growing. There is no doubt that I would not be where I am today career-wise without the assistance and support of the Leadership Institute,” she added. In her spare time, Krystle has her own blog: Crystal Clear Conservative. She started it on Christmas Day 2007 as an outlet for “my frequent venting about the state of affairs,” as she termed it, though she is now on sabbatical from political writing and focused on other passions: running and fitness. If her blog returns to politics, it may be to focus on raising awareness of human trafficking, an issue she cares about deeply. “The Leadership Institute helps shape conservatives by providing them with the essential training to be leaders,” Krystle said. “LI has taught me to become an effective communicator and become active in making my community a better place. LI can help you as well.” We hope to see you at Values Voter Summit! Register here. Please contact LI's Career Services Coordinator Aynsley Harrison at 703-247-2000 for information about the employers recruiting at the career fair or for help pre-registering. “The Leadership Institute helps shape conservatives by providing them with the essential training to be leaders,” Krystle said. “LI has taught me to become an effective communicator and become active in making my community a better place. LI can help you as well.” Please congratulate Krystle Gabele for advocating for life, strong families and healthy societies. Congratulations Krystle on receiving LI's Conservative Leader-In-Training Award! “As Christians and conservatives, we should always remain strong and steadfast for these core values without bowing down to what society thinks. There will be attacks, but they build character and amazing backbone,” Krystle said. “Always persevere and work hard for advancing the issues we are passionate about. I firmly believe that we should also pray for those who persecute us. Ephesians 6:13 says it best, ‘Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand.'” To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Final 5 lessons from this week's fundraising training
Kyle Baccei
October 4, 2013
Final 5 lessons from this week's fundraising training
The week-long Comprehensive Fundraising Training -- a bootcamp on raising more funds for causes and campaigns -- finished yesterday with the second day of the Direct Mail School. You can find previous highlights from the first day, second day, and third day of the fundraising trainings this week.-----Don't use the plural. Write to one person.Rick Hendrix, Founding Partner of ClearWord Communications Group, came back to lead the final day of the Direct Mail School and Comprehensive Fundraising Training. He taught attendees how to write effective fundraising letters to their donors.Other key points:--> Know your target audience. What are their backgrounds and what are their issues? Ask yourself, who are you writing to? What are you writing about?--> The first line must grab the reader's attention. You need a strong opening.--> In the closing, restate what you want the donor to do. Ask for the gift!-----Direct mail is like a contract. You make an offer and the donor accepts it. Treat the donation like an investmnet.Robert Stuber, Director of Development at Americans for Prosperity, joined the attendees of the Direct Mail school to explain how to make an offer a donor can't refuse.Other key points:--> Donors want value -- and credibility.--> You want to have a life-long relationship with your donor. The goal: a donor giving you $15 should have such a lasting love of your organization that he or she includes it in their estate plans.--> List specifics -- about your organization and your projects -- to give you credibility. List the technical specifics to show what you will use donors' money to do.--> Be timely in your talking points. If you're not, it seems like you don't know what's going on.-----Remember that your donors are on a calendar-year schedule.Matt Waters, President of Waters Agency, was up next. He talked to attendees about how to get a fundraising letter opened, by personalizing the piece and using the calendar.Other key points:--> You want your piece to be high-quality, but you don't want to make it seem like you're investing too much money in it.--> To personalize your pieces, use multiple stamps, handwritten font, and a return address. Write in the letter.-----Be an archer. Every interaction with a donor is getting you closer to the bull's eye.Brian David of Active Engagement spoke next. He presented on the importance of online efforts to complement a direct mail fundraising program.Other key points:--> Be consistent across multiple channels (e.g. mail and email), especially with your logo.--> Know your medium. Online is great for things happening right now. Traditional mail is great for perennial issues.--> The fundamentals of online fundraising are no different than those of direct mail.-----Read My Life in Advertising and Scientific Advertising (on Amazon here).Richard Viguerie, Chairman of American Target Advertising, Inc., closed out the Direct Mail School and the week-long Comprehensive Fundraising Training. Often referred to as the "funding father" of the conservative movement, he shared his valuable personal and professional experience with attendees.--> A donor base is critical to your direct mail efforts.--> Understand the lifetime value of a donor. This is the key to good fundraising.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
5 tips for raising money by direct mail
Kyle Baccei
October 3, 2013
5 tips for raising money by direct mail
The first day of the Direct Mail School was a busy one for attendees yesterday. The training is the second half of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp on raising funds.Below are the big lessons I got from each speaker. The last round of updates will be here tomorrow.-----The right lists won't guarantee success, but the wrong list guarantees failure.Emily Lewis, the president of Lewis and Company Marketing, led off the first day of the Direct Mail School. She explained how and why direct mail fundraising works for organizations.Other key points:--> 75% of your new donors may come through direct mail.--> Direct mail empowers conservatives because it allows you to bypass media gatekeepers.--> People give because they want to shape a better future, share a purpose, get involved, and enjoy a special status.-----You should invest in prospecting if you have enough time, have enough potential donors, and have enough startup funds.Kevin Allen, Chief Operating Officer at The Richard Norman Company, explained to attendees how donor prospecting -- i.e. contacting new, potential donors who have not yet given to you -- can help you build your donor file.Other key points:--> Prospecting protects against file attrition, can advance your goals, helps you identify high-dollar donors, and can reactivate lapsed donors.--> Avoid prospecting if you won't risk losing money, if you don't have enough potential donors, or if you're not committed to mailing your house file, i.e. the donors who already give to your organization.-----Know as much as possible about your donor list(s).Rita O'Neil, president of the O'Neil Marketing Company, spoke next to attendees of the Direct Mail School. She talked about donor lists and the benefits of acquiring, borrowing, and trading them.Other key points:--> Your donor list is your most valuable asset. Treat it that way.--> Donor lists have drastically different values depending on the relationships you have built (or haven't built) in the past.-----Always give your donors credit for the good that is being done.Heather Sherlock, Donor Relations Officer at the Leadership Institute, and Jacquelyn Monaghan, Development Assistant for Major Gifts at The Heritage Foundation, spoke together on a panel to teach attendees how to build relationships with their donors.Other key points:--> Keep a running list of accomplishments to share with your donors. Tell donors specifically what their gifts are funding.--> Five ways to show you care about your donors: love what your organization does, pay attention to the details, give your donors special treatment, engage resistance, and go above and beyond what is required.----- You can't control everything. Control what you can.Rick Hendrix, Founding Partner of ClearWord Communications Group, shared his thoughts with attendees about scheduling mailers and analyzing your direct mail results.Other key points:--> Direct mail is an art and a science. The art is package and design. The science is the schedule and testing.--> Put yourself in your donors' shoes. What will be there to distract them? What holidays are coming up?--> Make sure you ask yourself these questions: what is the response rate? What is the average contribution? What is the return on investment? What is the cost to acquire a donor? What is the long-term value of a donor?Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
Student Travels 6 Hours to Sharpen Political Arsenal
Anna Swick
October 3, 2013
Student Travels 6 Hours to Sharpen Political Arsenal
You care about your cause, but do you have the tools to make change happen? Scott Gibbons of Blowing Rock, North Carolina now has the knowledge and tools after traveling six-and-a-half hours to attend the Leadership Institute's Tactical Warfare Workshop last month – with more than 150 other conservatives Scott traveled to Arlington, VA to add to his political arsenal to fight the left. Students began their first lecture on Tuesday, September 17 with a crash course on the history of the left from Chris Doss, LI's Deputy Director of Grassroots Programs. Chris explained to students that understanding history will help them strategize more effectively. Attendees then learned Saul Alinksy's thirteen “rules for radicals” to better understand what to expect from the left. “Applying Alinksy's Rules for Radicals and Sun Tzu's Art of War to the political battlefield was brilliant,” said Joshua Parrish, southeast regional director for Young Americans for Liberty. Chris wrapped up his lecture by giving students six specific lessons for conservatives trying to advance their cause. Day two of the Tactical Warfare lecture was equally engaging. Greg Mourad, vice president of legislation at the National Right to Work Committee, taught attendees about “kill zones” and the finer points of pushing a bill through Congress. “I loved how he used politics to relate to the art of war,” said Robert Kenyon. Joshua Parrish added, “I really enjoyed getting an inside look at the winning legislative techniques used by the Right to Work Committee.” Campaign for Liberty's Senior Consultant for State Operations Kirk Shelley spoke next. “The more tools you have in a tactical toolset, the bigger your vision is going to become,” Kirk explained as he took attendees through various political battle maneuvers. Attendees learned various reasons to avoid battle and tactics for maneuvering once engaged in battle. Kirk encouraged conservatives in attendance to evaluate their strengths and weaknesses as well as those of their enemies. At the end, Greg Mourad said, “This was a great LI training. Kirk Shelley's lecture on tactics is just incredible material that's extremely helpful for anyone involved in the political process.” Attendee Scott Gibbons shared that he plans to apply his new tactical tools not only to political activities but also to “broader organizations and institutions.” To see photos of the week-long training, check out the pictures on Facebook here. Activists can also hone their skills at the Leadership Institute's Debate Workshop on Friday, November 8—go here to learn more and sign up. To see additional trainings LI offers, go here to see the upcoming schedule.
5 lessons from LI's high-dollar fundraising training
Kyle Baccei
October 2, 2013
5 lessons from LI's high-dollar fundraising training
The High-Dollar Fundraising School came to a close yesterday. The packed, two-day training is just part of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp on raising funds.Below are the key takeaways I got from each speaker. More to come throughout the week; the Direct Mail School is next.-----Vision, mission, program: Your vision is what success looks like. Your mission is why you do it. Your program fulfills your mission.Connie Marshner, President of Connie Marshner and Associates, led the second day of the High-Dollar Fundraising School by teaching attendees how to organize a successful development (fundraising) department and how to develop their message.Other key points:--> You need a fundraising plan to provide focus. It helps you use your resources wisely -- and it protects you from "good idea syndrome."--> Emotion, not logic, drives peoples' decisions to give to your campaign or cause.-----The four steps of a sale, fundraising or otherwise: attention, interest, desire, and (your) ask.Todd Meredith, co-owner of Morgan, Meredith, & Associates, explained how to run successful fundraising events, from start to finish -- and maximizing your return on investment.Other key points:--> Fundraising is about making a sale to your donor. Don't talk your donor out of the sale.--> When events succeed, you get large sums of money in a short amount of time, you reward donors, and you earn media coverage.--> Events fail without a plan, when the candidate or president is unprepared, or even just due to bad locations.-----Never assume. (In this case, that donors know you take gifts on a long-term basis.)Michael Barvick, Director of Major Planned Giving at The Heritage Foundation, talked about how to develop an effective and successful planned giving program for your organization.Other key points:--> Consistency is the single biggest indicator of a potential planned giver.--> When you're telling stories to donors, make them about real people and real families who have supported your cause or organization.--> For every estate gift you know of, there are four you don't. -----Start by looking for the organizations that identify with you.Tracey Johnson, President and CEO of CREDO Strategies, explained the nuts and bolts of grant-writing and how it could be used to fund your organization.Other key points:--> Include grant proposals as part of your fundraising plan. A grant is an award of funds given by a group or organization to another organization for a cause or project.--> Send grant-giving organizations a newsletter or other information about your group. Let them know what you're about.--> Don't forget to search locally for organizations that award grants. ----- The majority of the time you contact a donor in a year, it should not be to ask for money.Morton Blackwell, president of the Leadership Institute, closed the High-Dollar Fundraising School with a two-hour lecture on the "care and feeding" of donors. He taught students how to put together the lessons they had learned to build stable, thriving organizations.Other key points:--> Always remember: you can't save the world if you can't pay the rent.--> Large donors usually start as small donors. You must treat all donors well.--> Thank you cards to your donors should be warm and heartfelt.--> Most donors give to people, not to organizations. Create close, personal ties whenever possible. In practice, you will become personal friends with many of your donors.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
Do the Right Thing
Anna Swick
October 1, 2013
Do the Right Thing
Dave Wallace's father always told him to do the right thing— “No matter how hard it is, do the right thing.” Dave, a small business owner, husband, and father of three, has spent his life trying to do just that, including using the profits from his business to promote the message of liberty. “I've always loved freedom,” Dave said. From the time he was a youngster, growing up in a “postage-stamp-sized yard” in Maryland, he realized the importance of liberty. “I would play with my ball in the yard, and if it ever went over the fence into my neighbor's yard, the neighbor would yell, ‘Don't you touch that ball; it's in my yard now. You'll get it back when I'm ready to give it back.'” Dave was thrilled to move to another house without fear of the menacing neighbor. This life experience reminds him of the type of government that he fights today as an adult. Dave graduated from college with a degree in biology, but went in a different direction when he decided to open his own small business selling cabinets. Soon, Dave began to invest the money that his business made in a conservative radio talk show and a foundation called Restore America's Mission. Dave, a tea party leader in his area, founded both projects, and has since extended Restore America's Mission to a website that provides conservative news. Dave has also dedicated his time to grassroots efforts for Ron Paul's presidential campaign, on a U.S. Senate race, and even ran for Congress himself. His drive to promote economic freedom doesn't end on the campaign trail. He promotes freedom in his small business, Chesapeake Kitchen Wholesalers. When asked how he ran for Congress while managing his business, Dave credited his employees, whose productivity is a by-product of the freedom they are given. “It's all about setting up protocol…That way, anyone who steps into the position can do the job. Then, that person can use his own talents to better the job.” In order for employees to flourish and grow, they must be given freedom. The same is true for American citizens. In the fight for freedom, Dave's advice to other conservative activists is to "talk to the heart. Value the person that you're speaking to and realize that nothing is more important than the person that you've got in front of you. Treat them with respect." Dave credits his Leadership Institute communications training with helping him. "LI's communications training helps you become successful. I came because I'm a conservative and want to advance the conservative message in my community," Dave said. Dave has taken 10 Leadership Institute trainings, ranging from the Public Speaking Workshop, fundraising training, Future Candidate School, to the Written Communications Workshop. Sign up here for one of LI's upcoming communications trainings, including the Public Speaking Workshop being held on Thursday, October 16 at LI's offices in Arlington, Virginia. Please congratulate Dave Wallace on his work in the conservative movement in Maryland, and please applaud him for receiving LI's Conservative Leader-In-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day at Lauren@LeadershipInstitute.org
Leadership Memo: No, you may not just quit
Mike Rothfeld
October 1, 2013
Leadership Memo: No, you may not just quit
Rather than a piece by me to begin this Leadership Memo, I've decided to run a “guest editorial” by my friend and fellow Leadership Institute Board member Mike Rothfeld.Mike took LI training 28 years ago and has had a successful career as a political activist, a campaign consultant, a direct marketing consultant, and a conservative organizational entrepreneur. He frequently serves as a volunteer faculty member at Leadership Institute training schools and runs good training schools through one of his own, separate organizations, Foundation for Applied Conservative Leadership. He sent the below piece as an email to graduates of his own training, and I believe all principled LI graduates would benefit from reading his advice. Cordially,Morton BlackwellNo, you may not just quitBy Mike RothfeldThis email is only for folks who are in a position of leadership and/or responsibility, or intend to be in such a position one day. If you are not in either group, you may stop reading ... and ask yourself why you are on this list. Now, before I go further, I want to make something clear: The title does not apply to you if you are quitting because of a serious health issue, a crisis within your family or to maintain those who depend upon you financially. Your health, family and finances come before activism. This is not only proper, it is prudent. Activists who fail to keep their priorities straight destroy themselves or their family, or burnout, or all three. With that out of the way, let me re-state the title -- NO, YOU MAY NOT JUST QUIT. It does not matter that folks were mean to you (e.g. 2012 RNC Convention from beginning to end), cheated at the meeting (e.g. RNC Convention on the floor over Rules, Credentials and Roll Call), beat you in an unfair fight (e.g. 2012 RNC Convention in Credentials Committee), beat you in a fair fight (e.g. RNC Convention in Rules Committee [not counting the bus hijacking]) or ... anything. I do not care. People Look to You for HopeThere is no way around the fact that trying to defend and restore liberty and life is slow, hard and all-too-often heartbreaking work. You often will lose, fairly and unfairly. Even when you win, it often will seem pyrrhic or incomplete. And there is always another fight, another project and another assault to be handled. And so when you feel that powerful desire to chuck it all (and you WILL, probably over-and-over -- I sure have, as has virtually every one of my peers), consider how those around you probably feel. And they probably do not have your passion, vision, determination or training. If you quit, most of them will too. And if you quit from a position of responsibility or leadership that they promoted or supported you for, you will add treachery to your achievements. And You Don't Get to Reject Your Training EitherNow, in the dark times, even if you will not quit, you will face another, similar, temptation -- to switch trains. You know your training, and why you are doing what you are doing. You know why you should not waste time with 3rd parties, initiative and referenda, toothless resolutions and fantastical fix-it-all-in-one-move schemes (like a Limited Constitutional Convention). But suddenly, when the hard, correct path looms thick with obstacles and enemies, these softer, sillier approaches will lure you again. And they will sweeten their poison with this whisper "you are not quitting or selling out, you are just changing trains." And it is a lie. You are quitting. So What Do I Do When it Just Feels Like Crap?I am not going to insult you by saying "suck it up." Mostly folks who never really have been tested spout that advice. It may work for a few people, and it may work for you sometimes. But I think it likely that, sooner or later, it will not be enough. So I will give you the best advice I have heard; advice I have taken a number of times. It comes from Dr. Tony Evans, a well-known and respected (and loud) evangelical preacher out of Dallas, Texas. Dr. Evans was addressing Christians who were called by God to a particular work and were doubting they were still called to it. Although Dr. Evans was teaching Christians doing explicitly Christian work, his advice is clear. Dr. Evans said, "Continue doing what you knew you were clearly called to do until God clearly calls you to do something else." This means you trudge forward in the work you are doing (and it may take every ounce of will to take each step for a long period of time), unless there is concrete proof you must do something else. And, most of the time, you will find that there is nothing else; the dark period fades and the clarity, hope and, yes, even joy that brought you into the fight returns. James 1, 2-4: My brethren, count it all joy when you fall into various trials, 3knowing that the testing of your faith produces patience. 4But let patience have its perfect work, that you may be perfect and complete, lacking nothing. Peace and ... Best regards, Mike RothfeldPresidentFoundation for Applied Conservative Leadership © 2013 All Rights Reserved, Reprinted by permission.101 Washington StreetFalmouth, VA 22405kks@training4liberty.org>
6 takeaways from LI's High-Dollar Fundraising School (Day 1)
Kyle Baccei
September 30, 2013
6 takeaways from LI's High-Dollar Fundraising School (Day 1)
The first day of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp in raising funds for campaigns and causes -- kicked off with a full day at the High-Dollar Fundraising School.If you couldn't make it, don't worry. Below are the key takeaways I learned from each speaker. More to come throughout the week.-----You can't thank your donors enough.Carsten Walter, Development Director of the Heritage Foundation, opened the training by answering the question: why do people give you money? He explained the keys of donor communication and the importance of saying thanks.Other key points:--> People give because of a cause. Ask donors about an issue and then about how passionate they are about that issue.--> Send a thank-you note to donors and thank them multiple times.--> After you thank you donors, let them know where their money went.-----The five elements of asking donors: simple, unexpected, concrete, creditable, and have emotion or stories.Ian Ivey, who works for the General Service Administration but has a long background in the conservative movement, taught attendees how to create a case for giving -- and how to make it stick.Other key points:--> Your goal is to persuade donors that what you are doing is valuable to them.--> A good "pitch" follows the same checklist: simple, unexpected, concrete, creditable, and have emotion or stories. -----Fundraising in-person or over the phone is your most cost-effective way to raise money.Nancy Bocskor, Founder of the Nancy Bocskor Company, explained to students how to raise money person-to-person, to know when to ask for money, and to know what to avoid.Other key points:--> When you're making an ask, you have 21 seconds to make your impression.--> The results of personal solicitation are immediate. Anytime you call someone rather then send them direct mail your response rate will go up five times.--> When you're asking for funds, you need to have a firm greeting, engage in small talk, make a good sales pitch, and then close the deal. -----One person can only meet so many people -- so it's important to raise money with tools like direct mail.John Davis is the Director of Donor Communications at the Leadership Institute. He talked about the benefits of having a high-dollar direct-mail fundraising program.Other key points:--> The response rate to your first letter will be around 2%. But that's alright. Your goal is to build a core group of donors.--> Don't worry about getting a "no."--> Build relationships with your donors. Make your communication as personal as you can. It's okay not to ask for money. -----Your fundraising campaign must have a mission statement that is short and to the point. It creates energy and urgency.Karla Bruno is the Director of Foundations and Corporate Relations at the Leadership Institute. She taught attendees how to use capital campaigns to help their organizations grow.Other key points:--> Capital campaigns can super-charge your fundraising program when they tap into urgency. A sense of urgency in politics is phenomenal.--> The Leadership Institute's expanded its Campus Leadership Program into new office space with multiple elements of a successful capital campaign: a clearly defined mission, a sense of urgency with a deadline for action, and a video appeal with endorsements from conservative movement leaders, including Grover Norquist and Governor Mike Pence. -----Don't treat your donors as if you're meeting them for the first time.Dick Patten, the CEO of Patten and Associates, explained to attendees how they could upgrade their donors.Other key points:--> Remember: working with your donors is about their needs and wants, not yours -- theirs. Provide engagement in all your communications with them.--> Ask your donors for their input on a report card. Look at what's been accomplished and what needs to be done.--> Create a strategic plan for upgrading donors with dates, actions, benchmarks, and goals.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
State Chairman of Florida College Republicans
Lauren Day
September 18, 2013
State Chairman of Florida College Republicans
Stephen McDuffie, a 24-year-old born on a U.S. Air Force base in West Germany just months before the Berlin Wall fell, is now state chairman of the Florida Federation of College Republicans (FFCR). “My role is to lead and be the face of the College Republicans to our state,” Stephen explained. As chair – a role he started in April – he manages the executive board and officers and represents FFCR to all external entities, including the media, the Republican Party of Florida, the Republican National Committee, and the College Republican National Committee. “The College Republicans strive for liberty and small government that is accountable to the people. With our conservative leadership, we show that personal responsibility, sound fiscal policy, and a passion to succeed are the guides to our future success,” Stephen said. Stephen explained that the FFCR's role is to bring together Republican college students to work as a group and support the party's activities. The group does this by promoting Republican principles to college students in Florida and presenting the views of the college community to the party leadership. FFCR also provides aid to the party in elections. This summer Stephen interned for Congresswoman Ileana Ros-Lehtinen (FL-26) in her Miami field office, where he assisted policy staff. “Congresswoman Ileana Ros-Lehtinen has pushed me to pursue bigger and better things,” Stephen said. "Senator Marco Rubio is also a great inspiration to me. He teaches at my school and is an honest conservative leader." During the spring 2013 semester, Stephen served as president of the College Republicans at Florida International University, the college he transferred to in the fall of 2011. “I led the College Republicans at FIU,” Stephen said. “I grew the organization from 100 to 160 people and l led the fight for conservative principles on a liberal campus.” Stephen is also a member of the Miami-Dade Republican Executive Committee. He received the Most Patriotic Award and a Certificate of Special Congressional Recognition for his community service from Congresswoman Ros-Lehtinen. Before politics, Stephen worked at Wendy's, Food Lion, Dot Foods, and Walmart. “These past jobs taught me how to work,” Stephen said. “Each job I had served as a learning experience showing me how to incorporate different skills into my professional and personal life. Each job was always a stepping stone to the next great job, which would lead to another opportunity.” At 21, Stephen married his wife (pictured right). “It was the greatest decision of my life!” “I first learned of the Leadership Institute from working on some 2008 campaigns and again during the 2012 campaigns,” Stephen remembered. At the 2013 Conservative Political Action Conference (CPAC), he took his first training. “I attended the Leadership Institute's How to Land a Job and Internship Workshop, the Elected Officials Accountability Workshop, and the 2013 CPAC Job and Internship Fair where I got to meet with employers,” he said. LI's Job and Internship fair connected more than 480 jobseekers like Stephen with 39 employers in the conservative movement and the private sector. Employers advertised openings, took resumes, and interviewed candidates. Stephen shared, “I learned from these different LI training sessions how to make a professional resume, how to dress, how to speak and show confidence, and much more. I also learned how to keep our elected officials accountable to the people!” He's even registered for LI's upcoming Issues That Unite: Latinos and Conservatism in Miami, Florida on Thursday, October 10. “The Leadership Institute has helped me push for what I want, and helped me be a better leader for my College Republicans organization. LI has also pushed me to start my own business as well,” Stephen said. Stephen hopes one day to start his own communications firm that specializes in campaign consulting, marketing, advertising, and grassroots organizing. “I also want to run for political office in the future to help bring the nation back and give my children and others a future,” he said. The Leadership Institute will be hosting its intensive, week-long Campaign Management School the first week of December. Hope you'll be able to join so you can learn how to effectively run a campaign. “The Leadership Institute is a premier organization that teaches those willing to become leaders,” Stephen said. Please congratulate Stephen McDuffie on receiving the Leadership Institute's Conservative Leader-In-Training Award, and please encourage him in his political pursuits. You can follow him on Twitter @StephenMcDuffie. There will be no feature article next week; however, this series will resume the week of September 30. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Liberty Isn’t Free: It Must Be Fought For
Lauren Day
September 10, 2013
Liberty Isn’t Free: It Must Be Fought For
Teri Capshaw, a homeschooler from South Dakota, worked as a TV and local newspaper reporter during college. After graduation, she was hired as an evening news producer in Boise, Idaho, where she met her husband -- before starting her own sewing business. Now, she takes her professional background and understanding of the challenges that come with owning a business into meetings with donors and potential partners for Campaign for Liberty, where she serves as the donor relations officer. “I grew up training horses, participating in rodeos, raising small animals, and learning about the small businesses owned by my parents and grandparents. As a result, I brought a unique perspective to the news business—and thoroughly enjoyed reporting in my home area,” Teri said. “Now, I have a huge amount of respect for our donors at Campaign for Liberty, and I think a big part of that is knowing just how much work it takes to make money in a small business.” The Leadership Institute helped Teri launch her career. “I got my job at Campaign for Liberty (C4L) as the result of Leadership Institute training, so I certainly appreciate what you do,” Teri said. “I asked the main instructor from my Legislative Project Management Class, Mike Rothfeld, for advice on finding a job with an organization that would operate ethically and effectively. He interviewed me and recommended me to John Tate, the president of Campaign for Liberty.” Teri's husband Jesse accepted a job in 2009 that brought them from Idaho to Manassas, Virginia – just 45 minutes from the nation's capital. That's when Teri began working for Campaign for Liberty. In October 2009, she started working in the Outreach Department. Three months later, Teri assumed her current position as the donor relations officer in the Development Department. Some of Teri's responsibilities include working with donors interested in supporting C4L's key projects, like its effort to pass legislation to audit the Federal Reserve, its candidate survey program, and its ongoing effort to fight an Internet sales tax. “At C4L we have an incredibly committed base of nearly 750,000 members willing to lobby their elected officials to limit the federal government to its proper constitutional role,” Teri said. “By partnering with our donors we are able to provide the communication and organizational structure necessary to mobilize that membership base. I am also working with the wonderful sponsors we have lined up for the third annual Liberty Political Action Conference from September 19 to 22 in Chantilly, Virginia. I am excited to have the Leadership Institute join us as a sponsor again this year!” The Leadership Institute will have a table in the exhibit hall with several staffers, so please stop by! Also, LI President Morton Blackwell will take the stage Friday, September 20 at 2 p.m. LPAC tickets are available here. “The Liberty Political Action Conference is an opportunity to encourage, energize, and further equip a grassroots army focused on stopping government overreach into our lives,” Teri said. “I absolutely love the camaraderie this event brings out in an extremely diverse crowd. Conservative, libertarian, and constitutional speakers, activists, organizations and businesses all come together to celebrate the principles that made America great—and train for future success,” Teri explained. Teri's background working in media and covering local and state politics shaped the work she does now. “My perspective allowed me to see how often, political decisions are driven by fear, incentives (for those willing to seek power), and a sense of futility. Even elected officials in relatively powerful positions—and whom I respect on a personal level—often seem to be only gears in a powerful system. Feeling frustrated by that and looking for an alternative to politics-as-usual led me to take the Legislative Project Management course at the Leadership Institute. Being introduced to the concept of confrontational politics was an incredible experience,” Teri remembers. “Much of our current political process—of which the media plays a predictable part—rewards politicians for saying popular things to get elected, but then allows them to benefit key donors who lobby for government favors. Confrontational politics short-circuits that system by holding elected officials accountable for their actions.” To learn how to put pressure on elected officials and force accountability, register right now for LI's newest training: Tactical Warfare. Like many, Teri found out about the Leadership Institute through word of mouth. “I asked an elder from a church I used to attend for advice on finding a job in politics with an organization that wouldn't compromise its principles,” Teri remembers. “He suggested that I introduce myself to the Leadership Institute's President Morton Blackwell and ask him for advice. I wasn't quite brave enough—so I did the next best thing and signed up for the Legislative Project Management School.” “I have used most of what I learned during LI's Legislative Project Management School,” Teri said. “Learning how to lobby effectively and use a grassroots approach has been useful both when I help with special projects and when donors ask for things they can do in addition to supporting C4L financially.” In addition to the Legislative Project Management School, Teri took LI's On-Camera Television Workshop. “The Leadership Institute provides excellent resources to help conservatives become effective in the political arena,” Teri said. “I recommend that others who truly want to make a difference for their cause get educated at LI. There are many traps in the political world that can make us feel effective while accomplishing very little. It's crucial to ensure that we are really on the right track to have a lasting impact.” Sign up now for LI's week-long Comprehensive Fundraising Training. You'll learn how to make a lasting impact, or at least the funds to program your initiatives. Topics to be discussed include how to solicit major gifts, what makes a direct mail package most effective, and how to move into raising funds online. Contact Carol Wehe at Carol@LeadershipInstitute.org for more details. In 2010, Teri and Jesse's daughter was born in Manassas, Virginia. Last summer, Jesse's job took their family back to Boise “just in time for our son David to be born in September.” “Today I work from home,” Teri said. “We have a one-acre lot inside the Boise city limits where we are allowed to keep goats and a small flock of chickens—so life at our house is always interesting! I occasionally blog about those adventures at thisblessedlibertylife.com.” Please congratulate Teri Capshaw on receiving the Leadership Institute's Conservative Leader-In-Training Award and please spread the word about the upcoming Liberty Political Action Conference. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Ballerina Dances Her Way Into Colorado Politics
Kelly Macfarland
August 26, 2013
Ballerina Dances Her Way Into Colorado Politics
Alexa Van Anne isn't your ordinary 19-year-old. She's a competitive ballerina, a committed conservative activist, and dreaming of running for office herself – but first, she's got to finish college. Alexa got her start in politics working for the reelection of her congressman, Rep. Mike Coffman, in 2012. As area campaign director for Mike Coffman for Congress, Alexa went door-to-door canvassing and phone banking. As November neared, Alexa became more involved in working on projects with the field director for her district. “Every week or so, we would have large groups of college students come in to help make phone calls and canvass, so I helped to train them on our systems,” Alexa said. Alexa also worked to publicize the debate between Congressman Coffman and his opponent, Joe Miklosi – one of the most competitive House races in 2012. She recruited campaign supporters so they made up the majority of the audience – and media coverage. Alexa's experience with the Coffman team didn't end with November elections. After the election results, she felt inspired by the work her Congressman was doing and decided she wanted to apply for an internship with his fundraising firm, The Starboard Group. Through her internship at The Starboard Group, Alexa got involved with other local political opportunities, including Congressman Corey Gardner's campaign, Colorado Secretary Scott Gessler's campaign, and local non-profits. During the legislative session, Alexa interned for State Representative Jerry Sonnenberg; after the session, for Secretary Scott Gessler's campaign. Alexa is very much an advocate for her state, and has big dreams that include running for office. “I would like to run for elected office in my home state of Colorado,” Alexa said. Growing up, Alexa learned the value that small businesses bring to the community and families. Working for her father's store—Blade Runner Services—Alexa gained valuable insight that has made her appreciate the hard work that goes into building and maintaining a business and the people behind them. “Working at a small business founded by my father provided me the opportunity to know what it takes to run a company,” Alexa said. Alongside being a committed activist for liberty, Alexa has spent the last 14 years of her life practicing ballet. During her time performing, Alexa lettered twice and was in a dance company for six years. After hearing about the Leadership Institute's Youth Leadership School from a friend who took the political bootcamp, Alexa decided to attend. Her experience was one that she will never forget. “I had an incredible experience at LI's Youth Leadership School. I learned exactly what it takes to be a conservative leader, and I was left with the tools to be one,” Alexa said. “The speakers were remarkable, and I was humbled by the opportunity to learn from each of them. Being a part of this two-day training alongside like-minded individuals was a great experience, and I met many promising future leaders. Most impressive, however, was the sheer amount of applicable information.” After taking the Youth Leadership School at the Leadership Institute in July with 141 others, she said she was “better informed” for her political future. And this fall, she will be joining 10 other conservatives to intern for the Leadership Institute. “I would recommend the Youth Leadership School to anyone who wants to become involved in politics. Everyone could learn something because the focus is on highlighting the skills of a selfless leader, which is very uncommon,” she said. Sign up now for one of LI's Youth Leadership Schools (YLS). The weekend trainings are hosted all over the country, or you may contact Daryl Ann Dunigan (DDunigan@LeadershipInstitute.org or 703-247-2000) to host a YLS training near you. Please congratulate Alexa Van Anne on receiving the Leadership Institute's Conservative Leader-In-Training Award and please encourage her to continue advancing conservatism in Colorado. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
LI Engages Latinos in Florida
Paulo Sibaja
August 23, 2013
LI Engages Latinos in Florida
The Leadership Institute and partnering organizations went to Orlando, Florida to meet with more than 70 people from across the I-4 corridor to find the issues that unite conservatives and Hispanics.Notable guests included a representative from U.S. Senator Marco Rubio's staff, a candidate for Florida governor, several candidates for Congress, local elected officials, and community and business leaders.Attendees interacted with event speakers from partnering organizations -- The LIBRE Initiative, Faith & Freedom Coalition, Voto Honesto, and the Heritage Foundation. Members of the audience asked questions ranging from immigration policy to messaging to Hispanics, winning over youth, education reform, and more. The event was held at the Orange County Regional History Center. The courtroom, a vintage early 1900's courtroom, was the same courtroom where Ted Bundy was found guilty. In fact, the corner of the defendant's desk has his name inscribed. Bertica Cabrera Morris, the featured business women, engaged the crowd and called for action. Her family fled Cuba in search of freedom. She raised five children while working and bettering the lives of those around her. She has inspired many.Sue Tombino from Boca Raton said, “This event has been very informative, passionate, and clear. We need more of these forums.” >
The Next Great Communicator Works to Defund
Carol Wehe
August 20, 2013
The Next Great Communicator Works to Defund "ObamaCare"
“Sorry for the delay; we're trying to defund Obamacare,” Nathanael Yellis said.Nathanael stays busy. By day he's deputy political director of Heritage Action, the 501c4 sister organization of The Heritage Foundation. He's also a trainer of conservative activists and young leaders.“I joined Heritage Action a month after it launched, in July of 2010,” Nathanael said.Three years later, their focus for this fall is clear: defund the Affordable Care Act.“I'm excited about our effort to defund Obamacare,” he continued. “We're working to make this the issue when Congress returns in September.”Yellis stays busy this August at a time when many in the nation's capital vacation. But, you won't hear him complaining.“It's really exciting stuff bringing conservative activists along and seeing Members of Congress respond as they hear the message from all sides,” Nathanael said.Nathanael's enthusiasm for helping conservatives extends into his own time as well. He has a history of helping activists and young leaders interested in politics.During his time at Patrick Henry College (PHC), he worked for Teen Pact leadership schools. Teen Pact gives high school students “a conservative civics education,” he shared.While at PHC, he went into debate – not originally his idea.“I started debating in college,” he said, “because my now-wife asked me to.”That wasn't his only reason for long.“I stayed in debate because it helped me learn -- knowing I had to make my own arguments gave my research and writing real purpose,” Nathanael said. “The skill of quickly seeing and communicating the essence of an idea is the key thing I learned from debate, and I use that skill every day.”Nathanael coached debate at Patrick Henry, and won many awards, including the All-American Debater title from the National Educational Debate Association.He went on to train with Ethos debate camps, and still uses his debate skills to train leaders.His advice to aspiring communicators?“Practice,” he said.That may sound simple, but Nathanael learns from history and says practice is key.“Communicating is a skill that one builds only by doing it,” he said. “We saw this in the 2012 presidential election when President Obama flopped in the first debate because he didn't practice. There is no better way to learn, so join Toastmasters, a debate club, or anything that pushes you to practice.”Like a good leader, he follows his own advice and practices his public speaking by being a faculty member for the Leadership Institute.“One of my mentors challenged me to speak to a new group every quarter to stay sharp as a communicator,” Nathanael said. “Training with LI helps me meet that goal.”Now Leadership Institute faculty, Nathanael has attended courses at LI since 2006.“At my first LI training I talked with the most interesting speaker and a few months later began interning for his company. That connection helped launch my career.”Now Nathanael trains future leaders and activists.“Teaching for LI,” he said, “keeps me sharp on how what we're doing helps the conservative movement. I enjoy surveying our work at Heritage Action and presenting the best of what we do to LI's audiences. The Leadership Institute enables our successes and our mistakes to help other conservatives, and that's part of our mission: building the movement.”That's what the Leadership Institute does with the help of faculty like Nathanael– LI trains conservatives and builds the movement.“I describe LI as two things: a solid foundation for conservatives and a strong network,” he said. “If you want to be an activist, staffer, journalist, campaigner, etc., then you at minimum need to attend the relevant LI training. As you take the next step and become a leader in your field, the Leadership Institute is the place to give back and build the network.”You can watch Nathanael Yellis's next LI training, a free live webinar, August 28 at 3 p.m. EDT. He will talk about Smart Debate: Confronting slick leftists in public arguments.You can learn more about LI training, and watch Nathanael's upcoming LI webinar appearance.Please congratulate Nathanael Yellis on his work helping American citizens make their voices heard in government and training conservative activists. Please applaud him for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.>
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