Millennial on the Move
Anna Swick
October 15, 2013
Millennial on the Move
Who says that Millennials are the “go-nowhere” generation? Jessie Markell doesn't fit that description. The 21-year-old is working hard as the youth coordinator for Virginia gubernatorial candidate Ken Cuccinelli—a 2005 graduate of Leadership Institute grassroots activist training. Previously, Jessie was the state chairman for Young Americans for Liberty in Florida, his chapter's president, and an intern for multiple organizations—all while putting himself through college. Jessie got his start in politics while studying economics. “I quickly realized I was much more interested in economic policy than economic analysis, so I switched majors to political science and got involved in campaigns,” Jessie said. After helping with Ron Paul's presidential campaign, Jessie found Young Americans for Liberty in Florida, which is when he discovered the Leadership Institute. “I first learned of the Leadership Institute (LI) after getting involved on campus and starting my Young Americans for Liberty chapter at the University of Florida,” Jessie said. “I was approached to attend LI's student activism conference and Youth Leadership School in the summer of last year.” Soon after graduating from LI's Youth Leadership School, Jessie was recruited to be a part of LI's internship program. As an intern in the Events department, Jessie earned valuable hands-on experience and had access to all of LI's trainings. He went on to take 11 trainings, including the Activist Workshop, week-long Future Candidate School, and the Advanced Campaign Bootcamp. He finished the internship in December 2012. “Everything I know about campaigning has come from Leadership Institute-taught skills,” Jessie said. “The Leadership Institute has been, and will continue to be, the foundation for any young politically effective activist. The Institute is the epitome of one of its own teachings, ‘You owe it to your philosophy to learn how to win'—that is, you owe it to your philosophy to come and learn from the Leadership Institute,” he explained. In July, Jessie accepted his first full-time job as youth coordinator for Ken Cuccinelli's gubernatorial campaign in Virginia. When asked if he could have pictured himself in this job five years ago, Jessie answered, “At only 21, I probably couldn't have imagined myself in this position two years ago, let alone five or 10. Getting involved with the Leadership Institute has propelled my conservative career to heights that I never could have imagined and I will forever be grateful to LI for that.” Jessie will graduate from the University of Florida this December. Please congratulate Jessie Markell on his important work as a youth coordinator for an exciting gubernatorial race, and please applaud him for receiving LI's Conservative Leader-In-Training Award. If you want to take one of the LI trainings that launched Jessie's conservative career, go here to sign up and you'll not want to miss LI's Campaign Management School the first week in December. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Strong Families, Strong Economy
Lauren Day
October 8, 2013
Strong Families, Strong Economy
Two days from now social conservatives across America will gather in Washington, DC for the annual Values Voter Summit, organized by the Family Research Council. Throughout the two-and-a-half days, attendees will hear from notable speakers, attend breakout sessions, network with their fellow Americans, and receive information from conservative organizations. “Social conservatives bring a lot to the conservative movement, as they stand strong for protecting the sanctity of human life and promoting traditional family values,” Family Research Council (FRC) Web Editor Krystle Gabele said. “A strong family is the key to a prosperous society and ensuring that future generations have an even better America to look forward to.” Krystle started at FRC in December 2008 as its web editor. She's responsible for maintaining FRC's online content and distributing alerts. She writes for the organization's blog, manages its email campaigns, and contributes to FRC's daily radio commentaries. You can find her work on the Washington Update and on the Social Conservative Review. This weekend's Values Voter Summit will be held from Thursday through Sunday -- October 11 through 13 -- at the Omni Shoreham Hotel in DC. The Leadership Institute is partnering with FRC for the conference, and will have a booth in the exhibit hall and host Saturday's career fair -- which is free for attendees. Click here to pre-register for the career fair. Last year at the Values Voter Summit's Faith, Family, and Freedom Gala, the Leadership Institute's President Morton Blackwell was honored with the 2012 James C. Dobson Vision and Leadership Award. Krystle said, “I am looking forward to hearing Sen. Rand Paul speak at the Values Voter Summit, and I am also excited to interact with the various bloggers who will be there covering the event as well. The straw poll is also a lot of fun, and it is amazing to see the energy from participants during the three days of the summit.” Krystle, a small-town girl from Taneytown, Maryland, grew up in a loving family that “placed a high value on faith and trusting in God no matter what life may throw at us,” she shared when discussing what most shaped her. One of her “major goals” was to be the first person in her family to graduate with a college degree. In 2004 Krystle's dreams came true: she graduated with honors from Western Maryland College (now known as McDaniel College) with a degree in social work. In college, she interned for former Rep. Roscoe Bartlett (R-MD) in his district office and for Carroll Lutheran Village, a continuing care retirement community between classes, homework, and exams. “After graduating college, I went to work for a social services agency in Pennsylvania,” Krystle said. “I decided after observing the bureaucratic processes of the foster care system that my talents were better suited to fight for the conservative values I believed in, so I took an internship in the personal office of former Rep. Donald Manzullo (R-IL). It was great to see how my degree could be implemented in the public policy process.” At the conclusion of her congressional internship, she took a position as the executive assistant to the Executive Director Alex Mooney at the National Journalism Center (NJC), a program of the Young America's Foundation. In that role, she recruited and placed interns with news outlets in the DC metro area. Later, Krystle went to work at the National Right to Work Committee as its director of communications. “I first learned of the Leadership Institute through Alex Mooney, my former boss at the NJC. Alex spoke highly of LI's programs and recommended that I take a few courses through the Leadership Institute to help me develop skills that would be beneficial to my career and the conservative movement,” Krystle explained. Krystle has taken eight LI trainings: the Public Speaking Workshop and advanced version, Broadcast Journalism School, and Public Relations School in 2006; Campaign Management Workshop in 2007; and the Blogging Workshop, Advanced Public Relations School, and the New Media Workshop all in 2008. “In terms of LI's Public Relations Schools, I learned how to write press releases and how to handle things during a crisis. This definitely proved beneficial during the events at FRC of last August,” Krystle said, referencing the tragic shooting at FRC's office in August 2012. “The Leadership Institute has been extremely helpful to me over the years. I found most of my jobs through LI's ConservativeJobs.com, and the tips I received from LI's Employment Placement Service have been especially beneficial in my professional growth,” Krystle said. “One thing that I would credit LI and Morton Blackwell with is the encouragement to read conservative authors and to become well versed in public speaking. I never realized how my public speaking skills needed to be refined until I attended the Public Speaking Workshops and Broadcast Journalism School. Life is all about learning and growing. There is no doubt that I would not be where I am today career-wise without the assistance and support of the Leadership Institute,” she added. In her spare time, Krystle has her own blog: Crystal Clear Conservative. She started it on Christmas Day 2007 as an outlet for “my frequent venting about the state of affairs,” as she termed it, though she is now on sabbatical from political writing and focused on other passions: running and fitness. If her blog returns to politics, it may be to focus on raising awareness of human trafficking, an issue she cares about deeply. “The Leadership Institute helps shape conservatives by providing them with the essential training to be leaders,” Krystle said. “LI has taught me to become an effective communicator and become active in making my community a better place. LI can help you as well.” We hope to see you at Values Voter Summit! Register here. Please contact LI's Career Services Coordinator Aynsley Harrison at 703-247-2000 for information about the employers recruiting at the career fair or for help pre-registering. “The Leadership Institute helps shape conservatives by providing them with the essential training to be leaders,” Krystle said. “LI has taught me to become an effective communicator and become active in making my community a better place. LI can help you as well.” Please congratulate Krystle Gabele for advocating for life, strong families and healthy societies. Congratulations Krystle on receiving LI's Conservative Leader-In-Training Award! “As Christians and conservatives, we should always remain strong and steadfast for these core values without bowing down to what society thinks. There will be attacks, but they build character and amazing backbone,” Krystle said. “Always persevere and work hard for advancing the issues we are passionate about. I firmly believe that we should also pray for those who persecute us. Ephesians 6:13 says it best, ‘Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand.'” To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Final 5 lessons from this week's fundraising training
Kyle Baccei
October 4, 2013
Final 5 lessons from this week's fundraising training
The week-long Comprehensive Fundraising Training -- a bootcamp on raising more funds for causes and campaigns -- finished yesterday with the second day of the Direct Mail School. You can find previous highlights from the first day, second day, and third day of the fundraising trainings this week.-----Don't use the plural. Write to one person.Rick Hendrix, Founding Partner of ClearWord Communications Group, came back to lead the final day of the Direct Mail School and Comprehensive Fundraising Training. He taught attendees how to write effective fundraising letters to their donors.Other key points:--> Know your target audience. What are their backgrounds and what are their issues? Ask yourself, who are you writing to? What are you writing about?--> The first line must grab the reader's attention. You need a strong opening.--> In the closing, restate what you want the donor to do. Ask for the gift!-----Direct mail is like a contract. You make an offer and the donor accepts it. Treat the donation like an investmnet.Robert Stuber, Director of Development at Americans for Prosperity, joined the attendees of the Direct Mail school to explain how to make an offer a donor can't refuse.Other key points:--> Donors want value -- and credibility.--> You want to have a life-long relationship with your donor. The goal: a donor giving you $15 should have such a lasting love of your organization that he or she includes it in their estate plans.--> List specifics -- about your organization and your projects -- to give you credibility. List the technical specifics to show what you will use donors' money to do.--> Be timely in your talking points. If you're not, it seems like you don't know what's going on.-----Remember that your donors are on a calendar-year schedule.Matt Waters, President of Waters Agency, was up next. He talked to attendees about how to get a fundraising letter opened, by personalizing the piece and using the calendar.Other key points:--> You want your piece to be high-quality, but you don't want to make it seem like you're investing too much money in it.--> To personalize your pieces, use multiple stamps, handwritten font, and a return address. Write in the letter.-----Be an archer. Every interaction with a donor is getting you closer to the bull's eye.Brian David of Active Engagement spoke next. He presented on the importance of online efforts to complement a direct mail fundraising program.Other key points:--> Be consistent across multiple channels (e.g. mail and email), especially with your logo.--> Know your medium. Online is great for things happening right now. Traditional mail is great for perennial issues.--> The fundamentals of online fundraising are no different than those of direct mail.-----Read My Life in Advertising and Scientific Advertising (on Amazon here).Richard Viguerie, Chairman of American Target Advertising, Inc., closed out the Direct Mail School and the week-long Comprehensive Fundraising Training. Often referred to as the "funding father" of the conservative movement, he shared his valuable personal and professional experience with attendees.--> A donor base is critical to your direct mail efforts.--> Understand the lifetime value of a donor. This is the key to good fundraising.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
5 tips for raising money by direct mail
Kyle Baccei
October 3, 2013
5 tips for raising money by direct mail
The first day of the Direct Mail School was a busy one for attendees yesterday. The training is the second half of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp on raising funds.Below are the big lessons I got from each speaker. The last round of updates will be here tomorrow.-----The right lists won't guarantee success, but the wrong list guarantees failure.Emily Lewis, the president of Lewis and Company Marketing, led off the first day of the Direct Mail School. She explained how and why direct mail fundraising works for organizations.Other key points:--> 75% of your new donors may come through direct mail.--> Direct mail empowers conservatives because it allows you to bypass media gatekeepers.--> People give because they want to shape a better future, share a purpose, get involved, and enjoy a special status.-----You should invest in prospecting if you have enough time, have enough potential donors, and have enough startup funds.Kevin Allen, Chief Operating Officer at The Richard Norman Company, explained to attendees how donor prospecting -- i.e. contacting new, potential donors who have not yet given to you -- can help you build your donor file.Other key points:--> Prospecting protects against file attrition, can advance your goals, helps you identify high-dollar donors, and can reactivate lapsed donors.--> Avoid prospecting if you won't risk losing money, if you don't have enough potential donors, or if you're not committed to mailing your house file, i.e. the donors who already give to your organization.-----Know as much as possible about your donor list(s).Rita O'Neil, president of the O'Neil Marketing Company, spoke next to attendees of the Direct Mail School. She talked about donor lists and the benefits of acquiring, borrowing, and trading them.Other key points:--> Your donor list is your most valuable asset. Treat it that way.--> Donor lists have drastically different values depending on the relationships you have built (or haven't built) in the past.-----Always give your donors credit for the good that is being done.Heather Sherlock, Donor Relations Officer at the Leadership Institute, and Jacquelyn Monaghan, Development Assistant for Major Gifts at The Heritage Foundation, spoke together on a panel to teach attendees how to build relationships with their donors.Other key points:--> Keep a running list of accomplishments to share with your donors. Tell donors specifically what their gifts are funding.--> Five ways to show you care about your donors: love what your organization does, pay attention to the details, give your donors special treatment, engage resistance, and go above and beyond what is required.----- You can't control everything. Control what you can.Rick Hendrix, Founding Partner of ClearWord Communications Group, shared his thoughts with attendees about scheduling mailers and analyzing your direct mail results.Other key points:--> Direct mail is an art and a science. The art is package and design. The science is the schedule and testing.--> Put yourself in your donors' shoes. What will be there to distract them? What holidays are coming up?--> Make sure you ask yourself these questions: what is the response rate? What is the average contribution? What is the return on investment? What is the cost to acquire a donor? What is the long-term value of a donor?Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
5 lessons from LI's high-dollar fundraising training
Kyle Baccei
October 2, 2013
5 lessons from LI's high-dollar fundraising training
The High-Dollar Fundraising School came to a close yesterday. The packed, two-day training is just part of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp on raising funds.Below are the key takeaways I got from each speaker. More to come throughout the week; the Direct Mail School is next.-----Vision, mission, program: Your vision is what success looks like. Your mission is why you do it. Your program fulfills your mission.Connie Marshner, President of Connie Marshner and Associates, led the second day of the High-Dollar Fundraising School by teaching attendees how to organize a successful development (fundraising) department and how to develop their message.Other key points:--> You need a fundraising plan to provide focus. It helps you use your resources wisely -- and it protects you from "good idea syndrome."--> Emotion, not logic, drives peoples' decisions to give to your campaign or cause.-----The four steps of a sale, fundraising or otherwise: attention, interest, desire, and (your) ask.Todd Meredith, co-owner of Morgan, Meredith, & Associates, explained how to run successful fundraising events, from start to finish -- and maximizing your return on investment.Other key points:--> Fundraising is about making a sale to your donor. Don't talk your donor out of the sale.--> When events succeed, you get large sums of money in a short amount of time, you reward donors, and you earn media coverage.--> Events fail without a plan, when the candidate or president is unprepared, or even just due to bad locations.-----Never assume. (In this case, that donors know you take gifts on a long-term basis.)Michael Barvick, Director of Major Planned Giving at The Heritage Foundation, talked about how to develop an effective and successful planned giving program for your organization.Other key points:--> Consistency is the single biggest indicator of a potential planned giver.--> When you're telling stories to donors, make them about real people and real families who have supported your cause or organization.--> For every estate gift you know of, there are four you don't. -----Start by looking for the organizations that identify with you.Tracey Johnson, President and CEO of CREDO Strategies, explained the nuts and bolts of grant-writing and how it could be used to fund your organization.Other key points:--> Include grant proposals as part of your fundraising plan. A grant is an award of funds given by a group or organization to another organization for a cause or project.--> Send grant-giving organizations a newsletter or other information about your group. Let them know what you're about.--> Don't forget to search locally for organizations that award grants. ----- The majority of the time you contact a donor in a year, it should not be to ask for money.Morton Blackwell, president of the Leadership Institute, closed the High-Dollar Fundraising School with a two-hour lecture on the "care and feeding" of donors. He taught students how to put together the lessons they had learned to build stable, thriving organizations.Other key points:--> Always remember: you can't save the world if you can't pay the rent.--> Large donors usually start as small donors. You must treat all donors well.--> Thank you cards to your donors should be warm and heartfelt.--> Most donors give to people, not to organizations. Create close, personal ties whenever possible. In practice, you will become personal friends with many of your donors.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
Do the Right Thing
Anna Swick
October 1, 2013
Do the Right Thing
Dave Wallace's father always told him to do the right thing— “No matter how hard it is, do the right thing.” Dave, a small business owner, husband, and father of three, has spent his life trying to do just that, including using the profits from his business to promote the message of liberty. “I've always loved freedom,” Dave said. From the time he was a youngster, growing up in a “postage-stamp-sized yard” in Maryland, he realized the importance of liberty. “I would play with my ball in the yard, and if it ever went over the fence into my neighbor's yard, the neighbor would yell, ‘Don't you touch that ball; it's in my yard now. You'll get it back when I'm ready to give it back.'” Dave was thrilled to move to another house without fear of the menacing neighbor. This life experience reminds him of the type of government that he fights today as an adult. Dave graduated from college with a degree in biology, but went in a different direction when he decided to open his own small business selling cabinets. Soon, Dave began to invest the money that his business made in a conservative radio talk show and a foundation called Restore America's Mission. Dave, a tea party leader in his area, founded both projects, and has since extended Restore America's Mission to a website that provides conservative news. Dave has also dedicated his time to grassroots efforts for Ron Paul's presidential campaign, on a U.S. Senate race, and even ran for Congress himself. His drive to promote economic freedom doesn't end on the campaign trail. He promotes freedom in his small business, Chesapeake Kitchen Wholesalers. When asked how he ran for Congress while managing his business, Dave credited his employees, whose productivity is a by-product of the freedom they are given. “It's all about setting up protocol…That way, anyone who steps into the position can do the job. Then, that person can use his own talents to better the job.” In order for employees to flourish and grow, they must be given freedom. The same is true for American citizens. In the fight for freedom, Dave's advice to other conservative activists is to "talk to the heart. Value the person that you're speaking to and realize that nothing is more important than the person that you've got in front of you. Treat them with respect." Dave credits his Leadership Institute communications training with helping him. "LI's communications training helps you become successful. I came because I'm a conservative and want to advance the conservative message in my community," Dave said. Dave has taken 10 Leadership Institute trainings, ranging from the Public Speaking Workshop, fundraising training, Future Candidate School, to the Written Communications Workshop. Sign up here for one of LI's upcoming communications trainings, including the Public Speaking Workshop being held on Thursday, October 16 at LI's offices in Arlington, Virginia. Please congratulate Dave Wallace on his work in the conservative movement in Maryland, and please applaud him for receiving LI's Conservative Leader-In-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day at Lauren@LeadershipInstitute.org
Leadership Memo: No, you may not just quit
Mike Rothfeld
October 1, 2013
Leadership Memo: No, you may not just quit
Rather than a piece by me to begin this Leadership Memo, I've decided to run a “guest editorial” by my friend and fellow Leadership Institute Board member Mike Rothfeld.Mike took LI training 28 years ago and has had a successful career as a political activist, a campaign consultant, a direct marketing consultant, and a conservative organizational entrepreneur. He frequently serves as a volunteer faculty member at Leadership Institute training schools and runs good training schools through one of his own, separate organizations, Foundation for Applied Conservative Leadership. He sent the below piece as an email to graduates of his own training, and I believe all principled LI graduates would benefit from reading his advice. Cordially,Morton BlackwellNo, you may not just quitBy Mike RothfeldThis email is only for folks who are in a position of leadership and/or responsibility, or intend to be in such a position one day. If you are not in either group, you may stop reading ... and ask yourself why you are on this list. Now, before I go further, I want to make something clear: The title does not apply to you if you are quitting because of a serious health issue, a crisis within your family or to maintain those who depend upon you financially. Your health, family and finances come before activism. This is not only proper, it is prudent. Activists who fail to keep their priorities straight destroy themselves or their family, or burnout, or all three. With that out of the way, let me re-state the title -- NO, YOU MAY NOT JUST QUIT. It does not matter that folks were mean to you (e.g. 2012 RNC Convention from beginning to end), cheated at the meeting (e.g. RNC Convention on the floor over Rules, Credentials and Roll Call), beat you in an unfair fight (e.g. 2012 RNC Convention in Credentials Committee), beat you in a fair fight (e.g. RNC Convention in Rules Committee [not counting the bus hijacking]) or ... anything. I do not care. People Look to You for HopeThere is no way around the fact that trying to defend and restore liberty and life is slow, hard and all-too-often heartbreaking work. You often will lose, fairly and unfairly. Even when you win, it often will seem pyrrhic or incomplete. And there is always another fight, another project and another assault to be handled. And so when you feel that powerful desire to chuck it all (and you WILL, probably over-and-over -- I sure have, as has virtually every one of my peers), consider how those around you probably feel. And they probably do not have your passion, vision, determination or training. If you quit, most of them will too. And if you quit from a position of responsibility or leadership that they promoted or supported you for, you will add treachery to your achievements. And You Don't Get to Reject Your Training EitherNow, in the dark times, even if you will not quit, you will face another, similar, temptation -- to switch trains. You know your training, and why you are doing what you are doing. You know why you should not waste time with 3rd parties, initiative and referenda, toothless resolutions and fantastical fix-it-all-in-one-move schemes (like a Limited Constitutional Convention). But suddenly, when the hard, correct path looms thick with obstacles and enemies, these softer, sillier approaches will lure you again. And they will sweeten their poison with this whisper "you are not quitting or selling out, you are just changing trains." And it is a lie. You are quitting. So What Do I Do When it Just Feels Like Crap?I am not going to insult you by saying "suck it up." Mostly folks who never really have been tested spout that advice. It may work for a few people, and it may work for you sometimes. But I think it likely that, sooner or later, it will not be enough. So I will give you the best advice I have heard; advice I have taken a number of times. It comes from Dr. Tony Evans, a well-known and respected (and loud) evangelical preacher out of Dallas, Texas. Dr. Evans was addressing Christians who were called by God to a particular work and were doubting they were still called to it. Although Dr. Evans was teaching Christians doing explicitly Christian work, his advice is clear. Dr. Evans said, "Continue doing what you knew you were clearly called to do until God clearly calls you to do something else." This means you trudge forward in the work you are doing (and it may take every ounce of will to take each step for a long period of time), unless there is concrete proof you must do something else. And, most of the time, you will find that there is nothing else; the dark period fades and the clarity, hope and, yes, even joy that brought you into the fight returns. James 1, 2-4: My brethren, count it all joy when you fall into various trials, 3knowing that the testing of your faith produces patience. 4But let patience have its perfect work, that you may be perfect and complete, lacking nothing. Peace and ... Best regards, Mike RothfeldPresidentFoundation for Applied Conservative Leadership © 2013 All Rights Reserved, Reprinted by permission.101 Washington StreetFalmouth, VA 22405kks@training4liberty.org>
6 takeaways from LI's High-Dollar Fundraising School (Day 1)
Kyle Baccei
September 30, 2013
6 takeaways from LI's High-Dollar Fundraising School (Day 1)
The first day of the Leadership Institute's Comprehensive Fundraising Training -- a week-long bootcamp in raising funds for campaigns and causes -- kicked off with a full day at the High-Dollar Fundraising School.If you couldn't make it, don't worry. Below are the key takeaways I learned from each speaker. More to come throughout the week.-----You can't thank your donors enough.Carsten Walter, Development Director of the Heritage Foundation, opened the training by answering the question: why do people give you money? He explained the keys of donor communication and the importance of saying thanks.Other key points:--> People give because of a cause. Ask donors about an issue and then about how passionate they are about that issue.--> Send a thank-you note to donors and thank them multiple times.--> After you thank you donors, let them know where their money went.-----The five elements of asking donors: simple, unexpected, concrete, creditable, and have emotion or stories.Ian Ivey, who works for the General Service Administration but has a long background in the conservative movement, taught attendees how to create a case for giving -- and how to make it stick.Other key points:--> Your goal is to persuade donors that what you are doing is valuable to them.--> A good "pitch" follows the same checklist: simple, unexpected, concrete, creditable, and have emotion or stories. -----Fundraising in-person or over the phone is your most cost-effective way to raise money.Nancy Bocskor, Founder of the Nancy Bocskor Company, explained to students how to raise money person-to-person, to know when to ask for money, and to know what to avoid.Other key points:--> When you're making an ask, you have 21 seconds to make your impression.--> The results of personal solicitation are immediate. Anytime you call someone rather then send them direct mail your response rate will go up five times.--> When you're asking for funds, you need to have a firm greeting, engage in small talk, make a good sales pitch, and then close the deal. -----One person can only meet so many people -- so it's important to raise money with tools like direct mail.John Davis is the Director of Donor Communications at the Leadership Institute. He talked about the benefits of having a high-dollar direct-mail fundraising program.Other key points:--> The response rate to your first letter will be around 2%. But that's alright. Your goal is to build a core group of donors.--> Don't worry about getting a "no."--> Build relationships with your donors. Make your communication as personal as you can. It's okay not to ask for money. -----Your fundraising campaign must have a mission statement that is short and to the point. It creates energy and urgency.Karla Bruno is the Director of Foundations and Corporate Relations at the Leadership Institute. She taught attendees how to use capital campaigns to help their organizations grow.Other key points:--> Capital campaigns can super-charge your fundraising program when they tap into urgency. A sense of urgency in politics is phenomenal.--> The Leadership Institute's expanded its Campus Leadership Program into new office space with multiple elements of a successful capital campaign: a clearly defined mission, a sense of urgency with a deadline for action, and a video appeal with endorsements from conservative movement leaders, including Grover Norquist and Governor Mike Pence. -----Don't treat your donors as if you're meeting them for the first time.Dick Patten, the CEO of Patten and Associates, explained to attendees how they could upgrade their donors.Other key points:--> Remember: working with your donors is about their needs and wants, not yours -- theirs. Provide engagement in all your communications with them.--> Ask your donors for their input on a report card. Look at what's been accomplished and what needs to be done.--> Create a strategic plan for upgrading donors with dates, actions, benchmarks, and goals.Kyle Baccei is the Communications Manager for the Leadership Institute. Follow him on Twitter (@KyleBaccei).>
State Chairman of Florida College Republicans
Lauren Day
September 18, 2013
State Chairman of Florida College Republicans
Stephen McDuffie, a 24-year-old born on a U.S. Air Force base in West Germany just months before the Berlin Wall fell, is now state chairman of the Florida Federation of College Republicans (FFCR). “My role is to lead and be the face of the College Republicans to our state,” Stephen explained. As chair – a role he started in April – he manages the executive board and officers and represents FFCR to all external entities, including the media, the Republican Party of Florida, the Republican National Committee, and the College Republican National Committee. “The College Republicans strive for liberty and small government that is accountable to the people. With our conservative leadership, we show that personal responsibility, sound fiscal policy, and a passion to succeed are the guides to our future success,” Stephen said. Stephen explained that the FFCR's role is to bring together Republican college students to work as a group and support the party's activities. The group does this by promoting Republican principles to college students in Florida and presenting the views of the college community to the party leadership. FFCR also provides aid to the party in elections. This summer Stephen interned for Congresswoman Ileana Ros-Lehtinen (FL-26) in her Miami field office, where he assisted policy staff. “Congresswoman Ileana Ros-Lehtinen has pushed me to pursue bigger and better things,” Stephen said. "Senator Marco Rubio is also a great inspiration to me. He teaches at my school and is an honest conservative leader." During the spring 2013 semester, Stephen served as president of the College Republicans at Florida International University, the college he transferred to in the fall of 2011. “I led the College Republicans at FIU,” Stephen said. “I grew the organization from 100 to 160 people and l led the fight for conservative principles on a liberal campus.” Stephen is also a member of the Miami-Dade Republican Executive Committee. He received the Most Patriotic Award and a Certificate of Special Congressional Recognition for his community service from Congresswoman Ros-Lehtinen. Before politics, Stephen worked at Wendy's, Food Lion, Dot Foods, and Walmart. “These past jobs taught me how to work,” Stephen said. “Each job I had served as a learning experience showing me how to incorporate different skills into my professional and personal life. Each job was always a stepping stone to the next great job, which would lead to another opportunity.” At 21, Stephen married his wife (pictured right). “It was the greatest decision of my life!” “I first learned of the Leadership Institute from working on some 2008 campaigns and again during the 2012 campaigns,” Stephen remembered. At the 2013 Conservative Political Action Conference (CPAC), he took his first training. “I attended the Leadership Institute's How to Land a Job and Internship Workshop, the Elected Officials Accountability Workshop, and the 2013 CPAC Job and Internship Fair where I got to meet with employers,” he said. LI's Job and Internship fair connected more than 480 jobseekers like Stephen with 39 employers in the conservative movement and the private sector. Employers advertised openings, took resumes, and interviewed candidates. Stephen shared, “I learned from these different LI training sessions how to make a professional resume, how to dress, how to speak and show confidence, and much more. I also learned how to keep our elected officials accountable to the people!” He's even registered for LI's upcoming Issues That Unite: Latinos and Conservatism in Miami, Florida on Thursday, October 10. “The Leadership Institute has helped me push for what I want, and helped me be a better leader for my College Republicans organization. LI has also pushed me to start my own business as well,” Stephen said. Stephen hopes one day to start his own communications firm that specializes in campaign consulting, marketing, advertising, and grassroots organizing. “I also want to run for political office in the future to help bring the nation back and give my children and others a future,” he said. The Leadership Institute will be hosting its intensive, week-long Campaign Management School the first week of December. Hope you'll be able to join so you can learn how to effectively run a campaign. “The Leadership Institute is a premier organization that teaches those willing to become leaders,” Stephen said. Please congratulate Stephen McDuffie on receiving the Leadership Institute's Conservative Leader-In-Training Award, and please encourage him in his political pursuits. You can follow him on Twitter @StephenMcDuffie. There will be no feature article next week; however, this series will resume the week of September 30. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Liberty Isn’t Free: It Must Be Fought For
Lauren Day
September 10, 2013
Liberty Isn’t Free: It Must Be Fought For
Teri Capshaw, a homeschooler from South Dakota, worked as a TV and local newspaper reporter during college. After graduation, she was hired as an evening news producer in Boise, Idaho, where she met her husband -- before starting her own sewing business. Now, she takes her professional background and understanding of the challenges that come with owning a business into meetings with donors and potential partners for Campaign for Liberty, where she serves as the donor relations officer. “I grew up training horses, participating in rodeos, raising small animals, and learning about the small businesses owned by my parents and grandparents. As a result, I brought a unique perspective to the news business—and thoroughly enjoyed reporting in my home area,” Teri said. “Now, I have a huge amount of respect for our donors at Campaign for Liberty, and I think a big part of that is knowing just how much work it takes to make money in a small business.” The Leadership Institute helped Teri launch her career. “I got my job at Campaign for Liberty (C4L) as the result of Leadership Institute training, so I certainly appreciate what you do,” Teri said. “I asked the main instructor from my Legislative Project Management Class, Mike Rothfeld, for advice on finding a job with an organization that would operate ethically and effectively. He interviewed me and recommended me to John Tate, the president of Campaign for Liberty.” Teri's husband Jesse accepted a job in 2009 that brought them from Idaho to Manassas, Virginia – just 45 minutes from the nation's capital. That's when Teri began working for Campaign for Liberty. In October 2009, she started working in the Outreach Department. Three months later, Teri assumed her current position as the donor relations officer in the Development Department. Some of Teri's responsibilities include working with donors interested in supporting C4L's key projects, like its effort to pass legislation to audit the Federal Reserve, its candidate survey program, and its ongoing effort to fight an Internet sales tax. “At C4L we have an incredibly committed base of nearly 750,000 members willing to lobby their elected officials to limit the federal government to its proper constitutional role,” Teri said. “By partnering with our donors we are able to provide the communication and organizational structure necessary to mobilize that membership base. I am also working with the wonderful sponsors we have lined up for the third annual Liberty Political Action Conference from September 19 to 22 in Chantilly, Virginia. I am excited to have the Leadership Institute join us as a sponsor again this year!” The Leadership Institute will have a table in the exhibit hall with several staffers, so please stop by! Also, LI President Morton Blackwell will take the stage Friday, September 20 at 2 p.m. LPAC tickets are available here. “The Liberty Political Action Conference is an opportunity to encourage, energize, and further equip a grassroots army focused on stopping government overreach into our lives,” Teri said. “I absolutely love the camaraderie this event brings out in an extremely diverse crowd. Conservative, libertarian, and constitutional speakers, activists, organizations and businesses all come together to celebrate the principles that made America great—and train for future success,” Teri explained. Teri's background working in media and covering local and state politics shaped the work she does now. “My perspective allowed me to see how often, political decisions are driven by fear, incentives (for those willing to seek power), and a sense of futility. Even elected officials in relatively powerful positions—and whom I respect on a personal level—often seem to be only gears in a powerful system. Feeling frustrated by that and looking for an alternative to politics-as-usual led me to take the Legislative Project Management course at the Leadership Institute. Being introduced to the concept of confrontational politics was an incredible experience,” Teri remembers. “Much of our current political process—of which the media plays a predictable part—rewards politicians for saying popular things to get elected, but then allows them to benefit key donors who lobby for government favors. Confrontational politics short-circuits that system by holding elected officials accountable for their actions.” To learn how to put pressure on elected officials and force accountability, register right now for LI's newest training: Tactical Warfare. Like many, Teri found out about the Leadership Institute through word of mouth. “I asked an elder from a church I used to attend for advice on finding a job in politics with an organization that wouldn't compromise its principles,” Teri remembers. “He suggested that I introduce myself to the Leadership Institute's President Morton Blackwell and ask him for advice. I wasn't quite brave enough—so I did the next best thing and signed up for the Legislative Project Management School.” “I have used most of what I learned during LI's Legislative Project Management School,” Teri said. “Learning how to lobby effectively and use a grassroots approach has been useful both when I help with special projects and when donors ask for things they can do in addition to supporting C4L financially.” In addition to the Legislative Project Management School, Teri took LI's On-Camera Television Workshop. “The Leadership Institute provides excellent resources to help conservatives become effective in the political arena,” Teri said. “I recommend that others who truly want to make a difference for their cause get educated at LI. There are many traps in the political world that can make us feel effective while accomplishing very little. It's crucial to ensure that we are really on the right track to have a lasting impact.” Sign up now for LI's week-long Comprehensive Fundraising Training. You'll learn how to make a lasting impact, or at least the funds to program your initiatives. Topics to be discussed include how to solicit major gifts, what makes a direct mail package most effective, and how to move into raising funds online. Contact Carol Wehe at Carol@LeadershipInstitute.org for more details. In 2010, Teri and Jesse's daughter was born in Manassas, Virginia. Last summer, Jesse's job took their family back to Boise “just in time for our son David to be born in September.” “Today I work from home,” Teri said. “We have a one-acre lot inside the Boise city limits where we are allowed to keep goats and a small flock of chickens—so life at our house is always interesting! I occasionally blog about those adventures at thisblessedlibertylife.com.” Please congratulate Teri Capshaw on receiving the Leadership Institute's Conservative Leader-In-Training Award and please spread the word about the upcoming Liberty Political Action Conference. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
Ballerina Dances Her Way Into Colorado Politics
Kelly Macfarland
August 26, 2013
Ballerina Dances Her Way Into Colorado Politics
Alexa Van Anne isn't your ordinary 19-year-old. She's a competitive ballerina, a committed conservative activist, and dreaming of running for office herself – but first, she's got to finish college. Alexa got her start in politics working for the reelection of her congressman, Rep. Mike Coffman, in 2012. As area campaign director for Mike Coffman for Congress, Alexa went door-to-door canvassing and phone banking. As November neared, Alexa became more involved in working on projects with the field director for her district. “Every week or so, we would have large groups of college students come in to help make phone calls and canvass, so I helped to train them on our systems,” Alexa said. Alexa also worked to publicize the debate between Congressman Coffman and his opponent, Joe Miklosi – one of the most competitive House races in 2012. She recruited campaign supporters so they made up the majority of the audience – and media coverage. Alexa's experience with the Coffman team didn't end with November elections. After the election results, she felt inspired by the work her Congressman was doing and decided she wanted to apply for an internship with his fundraising firm, The Starboard Group. Through her internship at The Starboard Group, Alexa got involved with other local political opportunities, including Congressman Corey Gardner's campaign, Colorado Secretary Scott Gessler's campaign, and local non-profits. During the legislative session, Alexa interned for State Representative Jerry Sonnenberg; after the session, for Secretary Scott Gessler's campaign. Alexa is very much an advocate for her state, and has big dreams that include running for office. “I would like to run for elected office in my home state of Colorado,” Alexa said. Growing up, Alexa learned the value that small businesses bring to the community and families. Working for her father's store—Blade Runner Services—Alexa gained valuable insight that has made her appreciate the hard work that goes into building and maintaining a business and the people behind them. “Working at a small business founded by my father provided me the opportunity to know what it takes to run a company,” Alexa said. Alongside being a committed activist for liberty, Alexa has spent the last 14 years of her life practicing ballet. During her time performing, Alexa lettered twice and was in a dance company for six years. After hearing about the Leadership Institute's Youth Leadership School from a friend who took the political bootcamp, Alexa decided to attend. Her experience was one that she will never forget. “I had an incredible experience at LI's Youth Leadership School. I learned exactly what it takes to be a conservative leader, and I was left with the tools to be one,” Alexa said. “The speakers were remarkable, and I was humbled by the opportunity to learn from each of them. Being a part of this two-day training alongside like-minded individuals was a great experience, and I met many promising future leaders. Most impressive, however, was the sheer amount of applicable information.” After taking the Youth Leadership School at the Leadership Institute in July with 141 others, she said she was “better informed” for her political future. And this fall, she will be joining 10 other conservatives to intern for the Leadership Institute. “I would recommend the Youth Leadership School to anyone who wants to become involved in politics. Everyone could learn something because the focus is on highlighting the skills of a selfless leader, which is very uncommon,” she said. Sign up now for one of LI's Youth Leadership Schools (YLS). The weekend trainings are hosted all over the country, or you may contact Daryl Ann Dunigan (DDunigan@LeadershipInstitute.org or 703-247-2000) to host a YLS training near you. Please congratulate Alexa Van Anne on receiving the Leadership Institute's Conservative Leader-In-Training Award and please encourage her to continue advancing conservatism in Colorado. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
LI Engages Latinos in Florida
Paulo Sibaja
August 23, 2013
LI Engages Latinos in Florida
The Leadership Institute and partnering organizations went to Orlando, Florida to meet with more than 70 people from across the I-4 corridor to find the issues that unite conservatives and Hispanics.Notable guests included a representative from U.S. Senator Marco Rubio's staff, a candidate for Florida governor, several candidates for Congress, local elected officials, and community and business leaders.Attendees interacted with event speakers from partnering organizations -- The LIBRE Initiative, Faith & Freedom Coalition, Voto Honesto, and the Heritage Foundation. Members of the audience asked questions ranging from immigration policy to messaging to Hispanics, winning over youth, education reform, and more. The event was held at the Orange County Regional History Center. The courtroom, a vintage early 1900's courtroom, was the same courtroom where Ted Bundy was found guilty. In fact, the corner of the defendant's desk has his name inscribed. Bertica Cabrera Morris, the featured business women, engaged the crowd and called for action. Her family fled Cuba in search of freedom. She raised five children while working and bettering the lives of those around her. She has inspired many.Sue Tombino from Boca Raton said, “This event has been very informative, passionate, and clear. We need more of these forums.” >
The Next Great Communicator Works to Defund
Carol Wehe
August 20, 2013
The Next Great Communicator Works to Defund "ObamaCare"
“Sorry for the delay; we're trying to defund Obamacare,” Nathanael Yellis said.Nathanael stays busy. By day he's deputy political director of Heritage Action, the 501c4 sister organization of The Heritage Foundation. He's also a trainer of conservative activists and young leaders.“I joined Heritage Action a month after it launched, in July of 2010,” Nathanael said.Three years later, their focus for this fall is clear: defund the Affordable Care Act.“I'm excited about our effort to defund Obamacare,” he continued. “We're working to make this the issue when Congress returns in September.”Yellis stays busy this August at a time when many in the nation's capital vacation. But, you won't hear him complaining.“It's really exciting stuff bringing conservative activists along and seeing Members of Congress respond as they hear the message from all sides,” Nathanael said.Nathanael's enthusiasm for helping conservatives extends into his own time as well. He has a history of helping activists and young leaders interested in politics.During his time at Patrick Henry College (PHC), he worked for Teen Pact leadership schools. Teen Pact gives high school students “a conservative civics education,” he shared.While at PHC, he went into debate – not originally his idea.“I started debating in college,” he said, “because my now-wife asked me to.”That wasn't his only reason for long.“I stayed in debate because it helped me learn -- knowing I had to make my own arguments gave my research and writing real purpose,” Nathanael said. “The skill of quickly seeing and communicating the essence of an idea is the key thing I learned from debate, and I use that skill every day.”Nathanael coached debate at Patrick Henry, and won many awards, including the All-American Debater title from the National Educational Debate Association.He went on to train with Ethos debate camps, and still uses his debate skills to train leaders.His advice to aspiring communicators?“Practice,” he said.That may sound simple, but Nathanael learns from history and says practice is key.“Communicating is a skill that one builds only by doing it,” he said. “We saw this in the 2012 presidential election when President Obama flopped in the first debate because he didn't practice. There is no better way to learn, so join Toastmasters, a debate club, or anything that pushes you to practice.”Like a good leader, he follows his own advice and practices his public speaking by being a faculty member for the Leadership Institute.“One of my mentors challenged me to speak to a new group every quarter to stay sharp as a communicator,” Nathanael said. “Training with LI helps me meet that goal.”Now Leadership Institute faculty, Nathanael has attended courses at LI since 2006.“At my first LI training I talked with the most interesting speaker and a few months later began interning for his company. That connection helped launch my career.”Now Nathanael trains future leaders and activists.“Teaching for LI,” he said, “keeps me sharp on how what we're doing helps the conservative movement. I enjoy surveying our work at Heritage Action and presenting the best of what we do to LI's audiences. The Leadership Institute enables our successes and our mistakes to help other conservatives, and that's part of our mission: building the movement.”That's what the Leadership Institute does with the help of faculty like Nathanael– LI trains conservatives and builds the movement.“I describe LI as two things: a solid foundation for conservatives and a strong network,” he said. “If you want to be an activist, staffer, journalist, campaigner, etc., then you at minimum need to attend the relevant LI training. As you take the next step and become a leader in your field, the Leadership Institute is the place to give back and build the network.”You can watch Nathanael Yellis's next LI training, a free live webinar, August 28 at 3 p.m. EDT. He will talk about Smart Debate: Confronting slick leftists in public arguments.You can learn more about LI training, and watch Nathanael's upcoming LI webinar appearance.Please congratulate Nathanael Yellis on his work helping American citizens make their voices heard in government and training conservative activists. Please applaud him for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.>
From College Socialist to Conservative Journalist
Carol Wehe
August 6, 2013
From College Socialist to Conservative Journalist
The son of a “hippie vagabond” and a New York City journalist, Lachlan Markay grew up surrounded by liberals, argued his way to conservatism in college, and has become a staple in the conservative world as a journalist and lecturer across the United States.A self-described “proud Yankee,” Lachlan grew up in New York, New Jersey, and Connecticut – states not exactly known for their conservatism.“I like to think I'm a product of the American melting pot,” said Lachlan, whose roots come from New York Jews on his dad's side and Wisconsin Catholics on his mom's side.His parents' stories still fascinate Lachlan. “My dad was a Kerouacian hippie vagabond for years,” said Lachlan. “The day after he graduated from high school, he hitchhiked from Long Island to Leadville, CO, where he worked in a mine for five or six years, before hitching back east to Maine.”Then there's his mother, a journalist who joined Newsweek at the bottom rung and “worked her way up… to a prominent spot in their NYC newsroom,” said Lachlan. Lachlan gets his adventurous side from his father, and his love of journalism from his mother.“My love and reverence for my family has really shaped who I am and continues to influence me,” said Lachlan.But, family isn't where Lachlan found his conservatism – his liberal college pushed him toward the right.“I was…a liberal,” said Lachlan. “Socialist might be more accurate.”He was surrounded by liberal thought at Hamilton College, where neither faculty nor students questioned their “knee-jerk” liberal philosophy. And that bothered Lachlan.“No thinking was required, and few of my peers could actually defend their political views,” said Lachlan. “That irked me, so I'd take every chance I could to challenge them, often taking positions with which I didn't necessarily agree.”A contrarian by nature, Lachlan challenged the status quo. “It was a combination, I think, of my affinity for arguing and my late exposure to conservative political thought that spurred the transition.”During his college years, Lachlan started studying conservative and libertarian philosophers.“Burke, Kirk, Buckley, Hayek, Nozick, Friedman, Strauss – theirs were ideas I'd never been exposed to,” said Lachlan, “and I quickly realized that I agreed with many of them.”During his political transformation as a junior in college, Lachlan followed his mother's footsteps, turning to journalism. It started with an internship and, in the end, “I wanted to write for a living,” said Lachlan, “but do so in a way that comported with and/or advanced my views.”He helped start a student newspaper, Dexter, at Hamilton College.After college, Lachlan went on to work in the D.C. area as a contributing editor for NewsBusters.org, the media watchdog site, and posted to the Washington Examiner's Opinion Zone blog. He became an investigative journalist at The Heritage Foundation in 2011. Much of his work can be found at Heritage's blog Scribe.Lachlan now works for the Washington Free Beacon on topics ranging from energy policy to campaign finance to government spending.Lachlan's advice to aspiring journalists and bloggers hits home for many activists.“It sounds harsh,” he said, “but no one cares about your opinion. If you want people to read what you write, add something new to the conversation. Do some reporting. Pick up the phone (please!) and call the people you want to write about.”When he's not investigating, on the news, or appearing on Red Alert Politics' 30 Under 30 list, Lachlan spends his time lecturing across the country for center-right organizations. He has spoken at conferences and trainings for The Heritage Foundation, FreedomWorks, Americans For Prosperity, the Franklin Center, the Intercollegiate Studies Institute, the Institute for Humane Studies, and of course the Leadership Institute, to name a few.Lachlan says “helping folks learn the tools of the trade…has been really rewarding.”Lachlan has lectured at the Leadership Institute since 2010, serving as faculty at the Writing Workshop, Blogging Workshops, and at LI's recent webinar.“When I went into my first LI training session, I assumed I'd be speaking with college students and other 20-somethings. I was pleasantly surprised to see a wide range of ages. This was during the heart of the tea party's meteoric political rise, so it was great to see people from all walks of life getting involved and really trying to learn skills that would help them advance the cause,” he said.“If you need to learn the basics,” he continued, “take an LI course. If you want more advanced training, take a Leadership Institute course. If you're just curious about how to be more effective, take an LI course. There's really no political skill that you can't learn or improve upon through LI's programs.”You can learn more about training, and watch Lachlan's most recent LI appearance in the webinar Secrets to Success at LI's website.Please congratulate Lachlan Markay on his work as an investigative journalist and training conservative activists, and please applaud him for receiving LI's Conservative Leader Award.To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.>
College Senior Sues His University
Gabriella Hoffman
July 30, 2013
College Senior Sues His University
The administration at the State University of New York (SUNY) at Buffalo, nicknamed the University at Buffalo, is not pleased with Christian Andzel.You see, he's a conservative rising senior recruiting more students to his cause, and the university has attempted to silence him and his club members. The University at Buffalo (UB) Students for Life club, of which Christian was president, hosted the Center for Bio-Ethical Reform's Genocide Awareness Project last semester. It compares the victims of abortion to the victims of the genocides of world history. The panel display attracted a lot of attention from students and faculty members, and subsequent confrontation by radical feminist professors who shouted expletives at pro-life students. One female professor was later arrested by the police for accosting a student. Campus Reform, a project of the Leadership Institute, covered the incident. Christian, a Leadership Institute graduate, had the courage to politely confront one of the professors who protested his club's display.But another professor filed charges of “disruption” against Christian. If he's found guilty of these charges, Christian faces an unnecessarily harsh punishment involving community service hours and a mark on his record.So now, he is suing his university for not protecting his right to free assembly and speech.“I am in two big lawsuits against my university because I believe in freedom and, at the University at Buffalo, there have been times when freedoms are not protected,” Christian said. “I will be the last person they bully and coerce with unconstitutional policies and actions.”The university unfairly charged Christian's group a heightened security fee when they hosted a debate, and the university went after Christian when he spoke out against a professor in the classroom.“I am the defendant in this case, University at Buffalo v. Christian Andzel, because I raised my hand in class and spoke up in a respectful manner about content the professor did not agree with. To make an example of me she filed school charges of ‘disruption,'” Christian said.Christian is cautiously optimistic about the case. Free speech, he says, must be safeguarded for all students, even conservative ones.“I want to be very clear and say I did not disrupt the class. If she thinks providing an opinion is disruption, and if the court rules against me, we will see a dangerous precedent where when professors do not like what a student says, she or he can report the student for disruption. Say goodbye to our freedom of speech,” Christian said. “We must stand strong and fight for freedom in our classrooms.”Despite these pending cases, Christian plans to continue more conservative events, speakers, and campaigns. He'll continue to use the skills he acquired through Leadership Institute trainings. His plans for the semester include holding a pro-life human rights conference, hosting several speakers, and recruiting more students to all conservative-leaning clubs on campus.Christian credits his Catholic faith and love of country as driving forces behind his activism. He is a tireless defender of faith, family, and freedom – and he's not afraid to champion these principles on campus. Like a growing number of young people today, Christian affirmed his conservative beliefs in college.“I became a conservative because in my early years of college I was sick of the left pushing their values onto me in a rather forceful way,” Christian said. “Liberalism deteriorates families and the economy. I needed answers and policies that could fix the stagnation and decline -- and the answers lie in conservatism.”He added, “I am a conservative because I know that free enterprise and free markets, traditional values, and a common-sense foreign policy is what has made and will continue to make America great and prosperous.”Christian has been involved in conservative groups for most of his collegiate career. Currently, Christian serves as the president of UB Conservatives, a group that promotes conservative values of limited government, traditional values, and strong national defense.He previously presided over the UB Students for Life club as president. Although UB repeatedly refused to recognize the pro-life club on campus, Christian worked tirelessly to make it happen – and his hard work paid off. In April 2012, the Students for Life club was officially recognized.He has worked with the Young Americans for Liberty chapter to help grow the campus conservative coalition and was selected to be a Government Relations Coordinator within student government past year.Outside of campus, Christian is involved in local Republican and conservative groups. He has volunteered for several candidates, including newly-elected Congressman Chris Collins (NY-27).As an outspoken conservative on campus, Christian often is subject to attack by his liberal peers and professors.“I face challenges, as an out and proud conservative activist, almost every day,” Christian admitted. “Some people know me on campus as that activist kid that loves to debate and think of solutions to today's problems. I will constantly, in a respectful way, challenge the ideas of the liberal status quo in my peers and professors.”You can impact your campus too!Check out LI's training schedule here.During his time in college, Christian has participated in a plethora of Leadership Institute trainings including the 2012 Student Leadership Conference, Public Speaking Workshop, and Campus Elections Workshop.“The Leadership Institute has allowed me to flourish as a committed conservative activist because the staff has not only taken an interest in my conservative clubs, but they also care about me as an individual. LI wants to ensure that as an activist you are well prepared for the battlefield,” Christian said. You too can be “prepared for the battlefield” by working with your Regional Field Coordinator this fall to challenge bias on your campus and stand up for your freedom. Contact Mike Armstrong at MArmstrong@LeadershipInstitute.org to get connected to the person who specifically works with students in your state.He added, “Without the Leadership Institute, I would not be where I am today because they have always had my back. The left on campus hates me and in several ways has gone out of their way to demonize and destroy my credibility. I will continue to fight back with Leadership Institute's help because this war of ideas – and our future – is worth it.” Christian will be graduating from the University at Buffalo next spring with Bachelor's degree in political science and history.Please congratulate Christian Andzel on his activism, and please applaud him for receiving LI's most recent Conservative Leader-In-Training award.To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.>
The Koehler Family Trains at LI
Kelly Macfarland
July 23, 2013
The Koehler Family Trains at LI
At the age of 20, Jessica Koehler has already accomplished much. She finished college with a Bachelor's degree in just two years, taught English to children in Taiwan, and is now helping her father run for state representative in Ohio, where she and her family live. Her path into politics began with TeenPact Leadership Schools, which teaches students how to lead through hands-on activities such as mock legislatures. At the age of 14 while learning how her state government functions, Jessica discovered how she and others her age could impact politics. “Getting my age group involved in political activities is very important to me,” Jessica said. “It's important because my generation has been told again and again that it is acceptable to just sit back and let the world run its course, and that getting involved will not make a difference.” To prove that she can make a difference no matter her age, Jessica got involved in debate. Her mother's urging didn't hurt either. “I began competing in debate and speech when I was 15 years old, and continued until I was 18,” Jessica remembered. “My mom initially forced me, her extremely shy daughter, to attend and compete, but after the first year I was so amazed by the difference I saw in myself that I agreed to continue. It was probably one of the toughest experiences of my life, and it taught me how to be confident, bold, and how to communicate effectively.” Her debate experience also gave her a new perspective. “My favorite part of competing was how much I learned through it,” Jessica said. “I started out as a 15-year-old girl who was afraid to give a prepared presentation in front of her friends, and I finished as a tournament-winning contestant who was able to passionately deliver impromptu speeches to a roomful of competitors and judges.” Jessica's family has also largely contributed to her love of politics. From Springfield, Ohio, Jessica comes from a family of five children, where all of her siblings were homeschooled. Her father is a vice president of a tool and die company, and her mother is a psychologist and director of the national home school group Classical Conversations. Her family has had a normal interest in current events, but that all changed when Jessica's father, Kyle Koehler, decided to run for Clark County Commissioner in Ohio. He lost by only 240 votes, but that didn't deter him. Now, he's agreed to run in his home district for state representative in 2014 because of all the requests from constituents and members of his political party. “The Leadership Institute grabbed our attention because it offered valuable training for those hoping to run a successful campaign,” Jessica said. “While we ran an amazing campaign last time, we want to make sure that we do an even better job this time around. LI training has helped us prepare for the race by providing us with the tools to win no matter what comes our way. Jessica plans to work on her father's campaign full time once she receives her degree in communication from Thomas Edison State College this December. Her job will be to organize the youth campaign, gathering support from local high school and college students. She's graduating two years early through the Verity Institute, an accelerated program that allows college-level students to earn their bachelor's degrees in 21 months and is committed to growing students into Christian leaders. She plans to use the “extra” two years remaining of the standard four-year college experience to gain hands-on experience in the field through internships. Teaching English to children in Taiwan was life-changing for Jessica. “Just this past January I was able to spend a month serving in Taiwan teaching children. It was an incredible experience and it widened my entire perspective on life,” Jessica shared. Jessica first learned about the Leadership Institute from her sister and her mother, who attended a Youth Leadership School in Cincinnati, Ohio. They both encouraged Jessica and the rest of the family to come to Arlington, Virginia to get training too. “My favorite parts of LI's Youth Leadership School were the practical tips and recommendations from the experienced staff who led the training,” Jessica said. “They did not just talk about how a theoretical campaign would look; they took a realistic look at the challenges everyone faces, and gave me the tools to handle them.” Jessica came to LI's Youth Leadership School in Arlington, Virginia just a few weeks ago with her father, brother, and sister. "The Leadership Institute has helped me connect with other professionals who have the same passion to make a positive difference in this country," Jessica said. "LI is an invaluable resource to conservatives who really want to have an impact on our society." Please congratulate Jessica Koehler on receiving LI's Conservative Leader-In-Training Award. Stay connected with Jessica on Twitter @jess_me93. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day at Lauren@LeadershipInstitute.org.
5 Things You Learn During Your First Few Weeks of a DC Internship
Katie Johnson
July 22, 2013
5 Things You Learn During Your First Few Weeks of a DC Internship
Intern season is here again in the DC metro area!During the summer students and young professionals from across the country and all over the world descend upon the District, a.k.a. Hollywood for political junkies, hoping to jump-start their careers.Thirteen lucky interns, me included, have the opportunity of a lifetime: interning with the Leadership Institute this summer!No matter what organization interns work for in the DC metro area, whether it be on the Hill, a non-profit, or a private company, interns are sure to learn a great deal during their time in the DC.Working at the Leadership Institute has been no exception. Below are some basic things I've learned during my first few weeks as an intern!.*Be prepared to fail, but learn your lesson and don't make the same mistake twice—Interns are new to the office. They can and will make mistakes. During one of my first weeks, my supervisor gave me directions on how to refill the coffee maker, which I completely forgot. Later a fountain of coffee came flowing out of the coffee pot and all over the kitchen counter. Always listen to your supervisors: the advice and directions they give are there for a reason.*Stay optimistic and have a can-do attitude— Sometimes you will be put in high-stress situations and will certainly be required to multitask and juggle directives from several different bosses and intern coordinators at once. Don't be afraid to lighten the situation with a joke or two (appropriate, of course). Always make the best of your situation and stay positive! Be willing to face challenges head on; don't complain, and your hard work will pay off in the end.*Social media: it's a blessing and a curse— Some jobs, including mine, require the use of social media. That's awesome! Young people today are all about Facebook, Twitter, and Instagram. However, you are still working so be sure to balance your social media usage with time delegated to other tasks. Prioritize—some tasks need to get done immediately, while others, such as a Facebook post or a tweet, can get done later, or can be scheduled ahead of time using awesome programs such as Hootsuite or Buffer.*Watch your spending – This applies to internships in any city, not just DC. When you're not working, you have a vast array of entertainment choices: events, concerts, restaurants, shopping, food trucks, museums, etc. However, city life is expensive! Know your limits when it comes to spending and also take advantage of discounts whenever possible. In DC there is always another happy hour, intern appreciation week, or free networking luncheon. Take full advantage of these free and inexpensive events and be smart with your finances.*Be Concise and Direct—Know what you want and ask for it in the shortest and most concise way possible. People are willing to help you if you ask for help, but you need to do it in a way that isn't verbose. This applies to everything from writing e-mails to co-workers to asking for an extended lunch so you can attend that policy briefing. Just remember to keep it simple. >
LI's Employee of the Quarter: David Hempel
Morton Blackwell
July 19, 2013
LI's Employee of the Quarter: David Hempel
For nearly six years, Dave Hempel has continued the Accounting department's tradition of efficiency and performance, and not only does he work quickly, reliably, and with sufficient organizational ability to manage multiple tasks simultaneously and with great skill, but he also excels in uncovering new and creative ways to operate more effectively. Part of effectiveness comes into play as he establishes controls and protocols to make sure all Leadership Institute expenditures are appropriate and appropriately documented, and while this is not always a popular function, as anyone who has received hundreds of reminder e-mails about missing receipts could attest, it is essential to the proper functioning of LI's finances. Dave approaches all his work with enthusiasm and a very strong sense of ethics, and is the quintessence of proper management of incoming and outgoing funds. That is why, after many nominations for employee of the quarter, it is fitting that Dave should finally win this award.
“LI Completely Changed My Life!”
Lauren Day
July 16, 2013
“LI Completely Changed My Life!”
Jean Morrow explained that she grew up in a “very patriotic family.” Her father was a 30-year career Navy Captain who served in Vietnam. He and her mother helped instill a love of country, dedication, determination, and hard work in her from an early age. And it's these principles that shaped Jean as an adult. Now, Jean is living out her own dream: working as a development associate at the Institute for Justice, a conservative nonprofit that protects American's civil liberties. “Since the Wilson presidency, there has been a movement in our nation to grow the size of government, throw out the U.S. Constitution and her Bill of Rights, and ultimately usurp the individual liberties our Founders designed for us,” Jean said. “Civil liberties are vitally important to the continuation of our nation; they help protect the American dream.” She continued, “The framers wanted the courts to play an active role in making sure that the government was limited to its expressly delegated powers and to defend individual liberties. It's a great feeling knowing that I'm working for a non-profit that forces the judiciary to uphold its original intent and to continue to be the last defense for individual liberty in our constitutional system.” The Institute for Justice (IJ) has four pillars of litigation: economic liberty, private property, school choice, and the First Amendment. The Institute for Justice has built a reputation over the past two decades as a force for freedom across the country. The organization has litigated 157 cases, including five before the U.S. Supreme Court. IJ has a stellar 70 percent victory rate in litigation and legislation, Jean shared. “The case that first introduced me to the Institute for Justice dealt with educational vouchers, a vital component of liberty and an area which I thoroughly researched while in college,” Jean said. “IJ's first appearance before the U.S. Supreme Court was for the seminal case, Zelman v. Simmons-Harris (2002), in which the Court upheld the constitutionality of school choice under the Establishment Clause. This victory has led to more than 200,000 students benefiting from school choice and the Institute for Justice has been dubbed the voucher movement's legal brain trust.” As a development associate at IJ, Jean's chief responsibilities include donor and prospect research and supporting the director of development with meetings with donors. “I also help my fellow development team with sending out thank you letters and materials to donors,” Jean said. “As the Leadership Institute development team taught me, you can never thank a supporter enough!” “I never thought I would ever work in the realm of development, and I'm honored to help the Institute for Justice secure the funds necessary to continue to be a pillar of free society that helps strengthen and deepen liberty as a newly dubbed member of their fundraising team,” Jean said. Jean attended Central Florida Community College for three semesters free of charge before transferring to the University of Florida, where she received her B.A. in political science in May 2010. In college, Jean was secretary of the University of Florida Pro-life Alliance, Florida chair for the Network of enlightened Women, and secretary of her College Republicans chapter. “I was also committed to preserving the memory of 9/11 by spearheading a 9/11: Never Forget Project and Vigil for six years consistently as a college student,” Jean said. Following her college graduation, she went straight into her graduate studies at the University of Florida, where she earned her Master's in Political Science and certificate in Public Affairs in May 2012. In the summers, Jean interned for the Family Research Council's Marriage and Religion Research Institute, the state attorney's office for the eighth judicial circuit of Florida, and in the external relations department for The Heritage Foundation. In spring 2013, Jean interned for the Leadership Institute's development department. “I first learned of the Leadership Institute when I was a kid,” Jean recalled. “I remember my late uncle talking to my dad about all the good that LI was doing. I never realized until recently that he was a donor for many years. That was in the 1990s and today I'm sure he would be proud to know that I was privileged to intern at such a fine organization.” As an intern, Jean took more than 17 LI trainings ranging from TV training to the High-Dollar Fundraising School to the Campaign Management School. “I learned more in the Leadership Institute's semester-long internship than I feel I learned in my two years of graduate school at the University of Florida,” she said. “My life has changed completely because of the Leadership Institute! Before my internship I was working one full-time job by day in a Nationwide Insurance Claims Call Center in Gainesville, Florida and by night I was scanning and bagging groceries at my neighborhood Publix that I had worked at for years,” Jean said. “During all of my free time I was applying for jobs and was starting to get discouraged at the minimal answer rate I was getting. I decided to take a chance and gave up both jobs to intern at LI—one of the best decisions I've ever made in my life! Plus, I'm currently working at a non-profit – the Institute for Justice – that I've dreamed of working at since I first found out about the organization's good work.” Your life can completely change too! Check out LI's training schedule here. “As LI's development department intern, I had the opportunity to work on numerous direct mail, major gifts, and foundations projects,” Jean said. “I especially enjoyed working with Morton and the staff on the day lily project. These projects taught me integral fundraising and non-profit management skills which I plan to utilize in my position at the Institute for Justice.” “The Leadership Institute is the premier comprehensive training organization that is equipping conservatives with the skills needed to succeed in government, politics, and the media. This organization helped catapult me onto my career path and I hope all conservatives take advantage of the great opportunities LI has to offer. I'm sure glad I did and will be eternally grateful!” You too can be “catapulted onto your career path” through LI training – specifically the week-long, intensive Comprehensive Fundraising Training, which is coming up September 30 through October 3. Please congratulate Jean Morrow on landing her dream job, and please welcome her as LI's Graduate of the Week. To nominate a Leadership Institute graduate or faculty member to be featured as LI's spotlight of the week, please contact LI's Director of External Affairs Lauren Day, formerly Lauren Hart, at Lauren@LeadershipInstitute.org.
Summer vacation at the Leadership Institute
Leadership Institute
July 13, 2013
Summer vacation at the Leadership Institute
Tan and rested they are not. But they return home a little smarter, a lot more effective, and with many more friends in the conservative movement.For an activist like you, this may sound like a holiday.So far this summer, more than 3,700 conservatives just like you agreed -- choosing Leadership Institute training over a beach, trading swimming and relaxing for learning from experienced political professionals, and picking up pens and notepads instead of hot dogs and hamburgers.Our movement and our country will be grateful they did.As Senator Rand Paul said, "If more conservative candidates have the same secret weapon I had -- top staff and key volunteers trained by the Leadership Institute -- you and I will see many more conservative victories in the future."You can imagine how many LI staff, graduates, and donors have that line committed to memory. It cuts to the core of the Institute's mission -- and what graduates like you do every day.Just see some of the highlights from this summer.Issues That UniteSince its launch in May, LI's Issues That Unite: Latinos and Conservatism has trained 410 conservatives. At these intensive evening workshops -- held so far in Nevada, New Mexico, Colorado, and Virginia -- attendees learned how to welcome Latinos into the conservative movement, how to work best with Spanish-language media, and how to talk persuasively about the values Latinos and conservatives share.The influence of Latinos in business, politics, and American culture is growing at a dramatic rate. But their involvement in the conservative movement has not matched that pace. LI and partnering organizations are changing that...one evening at a time.You may register for upcoming Issues That Unite events in Orlando, Florida; Houston, Texas; Miami, Florida; or Los Angeles, California.Bring a conservative friend. Better yet? Bring five.Virginia: Voting Is Not EnoughIt is election season in Virginia, which means LI is training activists and campaign staff to work for the candidates of their choice. Since January, the Institute has offered custom, targeted workshops for Virginians, training 540 conservatives so far.But it's really heating up this summer, with five trainings in June, eight trainings in July, and seven trainings already scheduled in August in locations all across the state.Live in Virginia and want to get involved? Contact Christopher Doss, Deputy Director of Grassroots, who's running the show.Impressive numbers at summer trainingsConservatives are hungry to learn how to win. That's one way to explain the eye-popping numbers from trainings at the Institute this summer.In June, the Conservative Intern Workshop trained 98 interns from 30 conservative organizations in and around Washington, D.C. Interns learned how to make the most of their current internships and land full-time jobs when they graduate.In July, the Youth Leadership School, LI's flagship training, welcomed 141 young conservatives. In an intensive, two-day political bootcamp, they learned ho wto run mass-based youth efforts for the candidates of their choice. Look for them on the campaign trail.In August, just last week, the Future Candidate School hosted more than 100 conservatives who plan to run for office. In four days (45 hours of instruction), they learned how to decide when they're ready to run, how to build their networks and raise funds, and how to devise a grassroots-powered political campaign.LI grads have done great things in office. Many of these aspiring candidates will join them soon.With three more weeks of summer, Institute trainings aren't slowing down. They're just getting started.Check out LI's 2013 training calendar. If you register this week, use the promotion code LeadMemo to save 25% on your registration fee. But hurry! The code will expire this Saturday, August 17.>
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