Moms for Liberty Summit Session: Social Media for Women Leaders and Activists
Social Media for Women Leaders and Activists
You’ll Learn How to:
• Use digital media to create meaningful connections with your audience.
• Build relationships instead of simply broadcasting messages.
• Apply strategies to strengthen your social media presence.
Platform Essentials
You’ll Learn How to:
• Set up and optimize Facebook, Instagram, and X for political advocacy.
• Navigate verification processes, post types, and moderation tools.
• Determine the best posting frequency for each platform.
• Use each platform’s unique features to reach and engage your audience.
Crafting Your Voice
You’ll Learn How to:
• Develop a distinctive and recognizable social media voice
• Use a three-part framework to define what you represent.
• Create relevant and consistent content across platforms.
Social Media Advertising
You’ll Learn How to:
• Understand native advertisements, political advertising verification, and
common ad formats.
• Set clear goals for your advertising campaigns.
• Plan and manage paid social media campaigns.
Measuring Success
You’ll Learn How to:
• Set measurable goals and track campaign results.
• Use UTM codes and Google Analytics to monitor performance.
• Review platform metrics and identify areas for improvement.
• Apply your findings to strengthen your social media strategy.
To attend this special summit event, you must pre-register. Your small $5 registration fee also gains Summit attendees one Free drink ticket at the Moms for Liberty Cocktail Reception, 6:00 – 7:00 PM.
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. [More]
Event Details
For more information, contact Holly Osborne Horn at hhorn@leadershipinstitute.org
