Road to Victory 4: Finishing Strong

Road to Victory 4: Finishing Strong

The final weeks of a campaign are different. Time, money and candidate attention become scarce, the margin for error shrinks, and decisions that once could be corrected later can suddenly determine the outcome.

Finishing Strong is a practical online program for candidates, campaign managers, consultants, party leaders and activists on how to manage this critical phase of the race. It focuses on the decisions campaigns must make when the clock is running down: what to spend, what to cut, where to put the candidate, which attacks require a response, and how to keep the campaign focused on the voters who can still be moved.

Learn how to tighten the campaign’s closing argument, control late-cycle spending, protect candidate time, organize rapid response, prepare for debates and breaking events, and avoid the managerial failures that often derail campaigns near the finish line.

The program also covers how to prepare for what comes after Election Day, including delayed counts and contested results.

The goal is simple: make sure the campaign does not drift into Election Day, but enters the final stretch focused, disciplined, prepared and on offense. 

This is part four of a four-part Road to Victory Series.

To access the previous webinars, visit www.LeadershipInstitute.org/RoadtoVictory

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