Road to Victory 1 : Core to Crowd
Political brands are shaped by the emotional, visual, and behavioral perceptions voters attach to a candidate or organization. Those perceptions can influence voter behavior even more powerfully than ideology alone.
In this webinar, Ron Nehring will explain how highly engaged “core” voters and less engaged “crowd” voters process political information differently. Participants will learn how to combine substantive arguments, evidence, and principles with relatable language, trusted messengers, compelling imagery, and social proof.
The session will provide practical strategies for strengthening a political brand so it retains the confidence of committed supporters while becoming more accessible, appealing, and persuasive to the broader electorate.
Register for the other three parts of the four-part Road to Victory Series:
Webinar 2: Building the Base
September 14, 2026 | 1:00 – 2:00 PM Pacific Time
www.LeadershipInstitute.org/RTV2
Webinar 3: Campaign Kinetics
September 24, 2026 | 1:00 – 2:00 PM Pacific Time
www.LeadershipInstitute.org/RTV3
Webinar 4: Finishing Strong
October 5, 2026 | 1:00 – 2:00 PM Pacific Time
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. [More]
Event Details
For more information, contact Sadie Foster at sfoster@leadershipinstitute.org
Event Speakers
