Growing La Familia Political Leadership, Media & Campaign Skills Training - San Juan, Puerto Rico

Growing La Familia Political Leadership, Media & Campaign Skills Training - San Juan, Puerto Rico

Growing La Familia is a national initiative focused on building long-term conservative leadership within the Hispanic community. Hispanic Americans are the fastest-growing segment of the electorate and are increasingly shaping the political landscape. 

The program builds a foundation-to-leadership pipeline that begins with grassroots engagement and grows into local officeholders, community influencers, and effective grassroots leaders within the conservative movement.

Join Us for Two Days of Culture, Conversation & Leadership

Connect with business, political, faith, and community leaders over breakfast and lunch.

Seating limited

This event will bring together people from different backgrounds and histories, united by faith, family, and entrepreneurship.

Political Leadership, Media & Campaign Skills Training: Equip participants with the practical skills needed to engage in grassroots organizing, communicate effectively with the media, build professional political resumes, and excel in interviews for campaign, government, and advocacy positions.

Day 1: Building Your Political Foundation

8:30 AM – 9:00 AM

Registration & Networking Breakfast

9:00 AM – 9:30 AM

Welcome and Program Overview

• Introductions
• Training objectives
• Participant expectations

9:30 AM – 11:00 AM

Session 1: Grassroots Organizing Fundamentals

• Understanding voter contact
• Building volunteer teams
• Community outreach strategies
• Coalition building
• Organizing in diverse communities

11:00 AM – 11:15 AM

Break

11:15 AM – 12:45 PM

Session 2: Grassroots Field Operations Workshop

• Door-to-door canvassing best practices
• Phone banking and text banking
• Voter identification
• Data collection and follow-up
• Role-playing exercises

12:45 PM – 1:45 PM

Lunch

1:45 PM – 3:15 PM

Session 3: Media Training Fundamentals

• Working with reporters
• Crafting key messages
• Staying on message
• Understanding earned media
• Interview preparation basics

3:15 PM – 3:30 PM

Break

3:30 PM – 5:00 PM

Session 4: On-Camera Media Workshop

• Mock television interviews
• Press conference simulations
• Handling difficult questions
• Message discipline exercises

5:00 PM – Day One End

Day 2: Career Development & Professional Readiness

8:30 AM – 9:00 AM

Breakfast & Networking

9:00 AM – 10:30 AM

Session 5: Building a Winning Political Resume

• Campaign resume fundamentals
• Highlighting volunteer and leadership experience
• Quantifying accomplishments
• Resume formatting and presentation

10:30 AM – 10:45 AM

Break

10:45 AM – 12:15 PM

Session 6: LinkedIn and Professional Branding

• Building an effective political profile
• Personal branding
• Networking strategies
• Social media professionalism

12:15 PM – 1:15 PM

Lunch

1:15 PM – 2:45 PM

Session 7: Interview Preparation for Political Careers

• Campaign and government job interviews
• Behavioral interview techniques
• Answering common political interview questions
• Communicating your experience effectively

2:45 PM – 3:00 PM

Break

3:00 PM – 4:30 PM

Session 8: Mock Interview Lab

• One-on-one practice interviews
• Candidate feedback sessions
• Peer evaluations
• Professional coaching

4:30 PM – 5:15 PM

Session 9: Career Pathways in Politics

• Campaigns
• Government offices
• Public affairs
• Advocacy organizations
• Consulting and communications

5:15 PM – 5:45 PM

Graduation & Certificate Presentation

5:45 PM – 6:00 PM

Closing Remarks & Next Steps

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. [More]