Persuasive Messaging Workshop - Kalamazoo, MI

Persuasive Messaging Workshop - Kalamazoo, MI

The Persuasive Messaging Workshop provides an in-depth look at improving your messaging, particularly to those who may not have the same initial political positions as you (i.e. moderate or independent voters). You will learn how to develop a coherent and compelling message to increase visibility, supporters, and funds.

Attendees will learn:

• What persuasion is and isn't
• How to determine what the issues are
• How to craft a persuasive message
• How to use intuitive messaging to reach moderate voters

The cost for this workshop includes instruction from expert national faculty, course materials, and a meal.

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. [More]