CA Campaign Playbook: Advanced Techniques

CA Campaign Playbook: Advanced Techniques

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

ABOUT | CA Campaign Playbook: Advanced Techniques

Building Political Momentum - Campaign Kinetics – Ron Nehring

Some campaigns feel like they’re always one step ahead—setting the pace, shaping the narrative, and putting their opponents on the defensive. This session explores what separates those campaigns from the rest, focusing on how energy, timing, and execution combine to create a sense of momentum that others struggle to match. Instead of getting lost in theory, this discussion highlights practical ways to run a campaign that looks disciplined, confident, and in control—one that captures attention, builds support, and keeps moving forward while others fall behind.

Coral 1/2

9:30 AM – 10:15 AM

Voter Mobilization Projects – Bryan McPartlan

Reaching voters in a meaningful way requires more than a single interaction. It takes a layered approach with multiple touch points that reinforce your message over time. This session focuses on practical voter mobilization efforts, including texting programs, joint walk operations across multiple campaigns, and meet and greet events. Attendees will learn how to coordinate these efforts so that voters hear, see, and engage with a campaign in different ways, building familiarity and trust through repeated, personal contact that leads to stronger support and higher turnout.

Coral 3/4

9:30 AM – 10:15 AM

Disarming the Left’s New Rhetoric of State Control – Ron Nehring

In today’s campaigns, conservatives often find themselves arguing on terrain shaped by their opponents—where the language, assumptions, and framing already tilt the debate against them. This session shows how to recognize those traps and break out of them, equipping conservatives to communicate in ways that are clearer, more persuasive, and rooted in real-world experience. Rather than accepting unfavorable terms, attendees will learn how to take back control of the conversation, connect more effectively with voters, and make arguments that land with confidence and credibility where it matters most.

Coral 1/2

4:30 PM – 5:15 PM

AI for Campaigns: Advanced Strategy – Brent Lowder

For campaigns already using AI, the next step is learning how to use it well. This session focuses on getting more out of the tools like refining prompts, improving outputs, and applying AI to more advanced campaign work. Attendees will learn how to scale their efforts, streamline content and strategy, and use AI in a more deliberate way that strengthens overall campaign execution.



Coral 1/2

5:30 PM – 6:15 PM