Run With Purpose Series: #2 Crafting a Winning Message
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ABOUT | Run With Purpose Series: #2 Crafting a Winning Message
Course 2: Crafting a Winning Message
This course focuses on developing a compelling, district-centered message that resonates with voters. Participants learn how to shape their personal narrative, identify the most pressing local issues, and articulate clear contrasts with opponents while maintaining alignment with broader caucus priorities. Emphasis is placed on message discipline, repetition, and clarity across live events, print materials, and digital platforms. Through guided exercises, candidates refine a concise stump speech and establish a repeatable messaging framework designed for community-level engagement.
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