Email Marketing & Online Fundraising

March 17, 1:00 PM EDT – 4:00 PM

Email Marketing & Online Fundraising

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

ABOUT | Email Marketing & Online Fundraising

What You’ll Learn:

Email Marketing Fundamentals: Understand the mechanics of successful email marketing, including how to choose the right email platform, set up proper authentication and maintain a good sender reputation. Learn how to tailor your email series to maximize engagement. and automate your email communication to engage supporters 24/7.

Email Copywriting & Strategy: Master the art of crafting compelling emails that capture attention in a split second. Learn how to write persuasive subject lines, create effective calls to action, and design visually engaging emails. Explore proven fundraising tactics, and optimize your emails with landing pages for seamless donations.

List Building & Analytics: Discover the best practices for growing your email list through petitions, surveys, and website signups. Learn how to track key email metrics like open rates, click rates, and deliverability, and use this data to optimize future campaigns.

Get with the essential tools to elevate your email marketing and fundraising efforts.

This is a virtual workshop held via zoom

Contact Us

For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.

Registration

$0USD

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Your Faculty

Eric Wilson

Executive Director, Center for Campaign Innovation

About Your Faculty

Eric Wilson is Executive Director of the Center for Campaign Innovation and Editor of CampaignTrend.com.

Eric is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president.

Named Campaigns & Election’s “2021 Technology Leader of the Year” and a Harvard Ash Center Technology & Democracy Fellow (2019-2021), he’s frequently interviewed by the media about campaigns and technology and regularly speaks domestically and internationally about the digital transformation of politics.

He’s a proud graduate of the University of the South in Sewanee, Tennessee and the Texas Academy of Mathematics and Science at the University of North Texas.

Eric and his family live in the Washington, D.C. area.