Messaging to the Middle
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Messaging to the Middle
Join us for a dynamic training designed to equip candidates, campaign managers, activists and community leaders with fundamental understandings of how voters think and how to effectively message to swing-voters in Washington State.
This virtual training explores the moral foundations individuals use to shape their political beliefs, while providing practical strategies of how campaigns can shape their messaging based on their strengths and their opponents weaknesses. With interactive discussions, you’ll address real-world scenarios, share insights, and build a stronger foundation for impactful campaigning in Washington State's political landscape.
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