Relational Organizing & Influencer Outreach
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Relational Organizing & Influencer Outreach
Learn how to create powerful, engaging content that connects with voters and moves them to action.
In Session 1, you’ll learn why campaigning is personal and explore key statistics showing how media and platform fragmentation have made traditional mass marketing less effective. Understand the growing importance of friend recommendations and influencer marketing in building trust and driving political change.
Session 2 will provide an in-depth overview of relational organizing—the art of mobilizing your network to reach and engage their friends and family. You’ll learn expert strategies for voter registration, event turnout, and driving voter participation.
In Session 3, we’ll dive into the world of influencer outreach. You'll discover how to identify the right influencers, build meaningful relationships with them, and create content that drives voter turnout. We’ll also explore paid influencer marketing, showing you how to effectively collaborate with influencers to boost your campaign's reach and impact.
Finally, in Session 4, we’ll teach you how to measure the success of your relational efforts. You’ll learn how to track and evaluate results, ensuring that your efforts are making a tangible impact. Plus, you’ll gain insight into how to explain the value of these strategies to candidates, donors, and the media.
Get ready to optimize your digital strategy today!
Event Details
For more information, contact the event organizer.