Relational Organizing & Influencer Outreach
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Relational Organizing & Influencer Outreach
Session 1: Why Campaigning Is Personal.
- How the changing media landscape is reshaping campaign strategy.
- Key statistics showing a shift away traditional mass marketing.
- Why friend recommendations and influencer marketing are increasingly important for building trust and driving political change.
- The power of personal networks in voter contact.
- Strategies to mobilize your network and increase event turnout.
- Methods for driving voter participation.
You'll Learn:
- The value of strategic partnerships in expanding campaign visibility.
- Approaches to creating content that drives voter turnout.
- The role of paid influencer marketing in boosting campaign reach and impact.
- The importance of demonstrating the impact of your campaign’s relational strategy.
- Tools for tracking and evaluating results.
- Ways to ensure your efforts make a tangible impact.
- Effective messaging for explaining the value of these strategies to candidates, donors, and the media.
Contact Us
For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.
Your Faculty
Eric Wilson
About Your Faculty
Eric Wilson is Executive Director of the Center for Campaign Innovation and Editor of CampaignTrend.com.
Eric is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president.
Named Campaigns & Election’s “2021 Technology Leader of the Year” and a Harvard Ash Center Technology & Democracy Fellow (2019-2021), he’s frequently interviewed by the media about campaigns and technology and regularly speaks domestically and internationally about the digital transformation of politics.
He’s a proud graduate of the University of the South in Sewanee, Tennessee and the Texas Academy of Mathematics and Science at the University of North Texas.
Eric and his family live in the Washington, D.C. area.