Email Marketing & Online Fundraising
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Email Marketing & Online Fundraising
Email Marketing Fundamentals
You’ll learn how to:
- Set up proper email authentication
- Protect and maintain a strong sender reputation
- Build automated email series that engage supporters around the clock
- Structure campaigns to encourage engagement
Email Copywriting & Strategy
You’ll learn how to:
- Write attention-grabbing subject lines
- Create persuasive calls to action
- Design emails that are easy to read and visually engaging
- Apply fundraising techniques to email campaigns
- Use landing pages to create a smoother donation experience
List Building & Analytics
You’ll learn how to:
- Grow your email list through petitions, surveys, and website signups
- Track open rates, click rates, and deliverability
- Understand what your email metrics reveal about audience behavior
- Use campaign data to improve future emails and fundraising efforts
This is a virtual training held via Zoom.
Contact Us
For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.
Event Speakers
Eric Wilson
About Your Faculty
Eric Wilson is Executive Director of the Center for Campaign Innovation and Editor of CampaignTrend.com.
Eric is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president.
Named Campaigns & Election’s “2021 Technology Leader of the Year” and a Harvard Ash Center Technology & Democracy Fellow (2019-2021), he’s frequently interviewed by the media about campaigns and technology and regularly speaks domestically and internationally about the digital transformation of politics.
He’s a proud graduate of the University of the South in Sewanee, Tennessee and the Texas Academy of Mathematics and Science at the University of North Texas.
Eric and his family live in the Washington, D.C. area.