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Printable Agenda

Campaign Leadership College

Saturday, June 20

Time
9:15 AM – 10:30 AM
Topic
The Real Nature of Politics
Faculty/Speaker
Ron Nehring
Time
11 AM – 12 PM
Topic
Writing a Campaign Plan
Faculty/Speaker
Rick Tyler
Time
1 PM – 2 PM
Topic
Who Decides Elections
Faculty/Speaker
john shadegg
Time
2:30 PM – 3:30 PM
Topic
Targeting & Proactive Outreach
Faculty/Speaker
john shadegg
Time
3:30 PM – 5 PM
Topic
Setting Vote Goals
Faculty/Speaker
Carlyle Gregory

Sunday, June 21

Time
9 AM – 10 AM
Topic
Murder Board: Vote Goals
Faculty/Speaker
Carlyle Gregory
Rick Tyler
Time
10 AM – 11 AM
Topic
The Leesburg Grid
Faculty/Speaker
Steven Sutton
Time
11:30 AM – 12:30 PM
Topic
Issues to Fit the Grid
Faculty/Speaker
Steven Sutton
Time
1:30 PM – 3 PM
Topic
Core to Crowd
Faculty/Speaker
Ron Nehring
Time
3:30 PM – 4:30 PM
Topic
Identity as Message
Faculty/Speaker
Ron Nehring
Time
4:30 PM – 5:30 PM
Topic
Primary Campaigns
Faculty/Speaker
john shadegg

Monday, June 22

Time
9 AM – 10 AM
Topic
Murder Board: Leesburg Grid
Faculty/Speaker
Steven Sutton
Rick Tyler
Time
10:30 AM – 11:15 AM
Topic
Case Study
Faculty/Speaker
Steven Sutton
Time
11:15 AM – 12:30 PM
Topic
Communications Strategy
Faculty/Speaker
Rick Tyler
Time
1:30 PM – 2:30 PM
Topic
Handling Negative Information
Faculty/Speaker
Ron Nehring
Time
2:30 PM – 3:30 PM
Topic
i360
Faculty/Speaker
Bryan Joy
Time
4 PM – 5:30 PM
Topic
Opposition Research
Faculty/Speaker
Tom Jones

Tuesday, June 23

Time
9 AM – 10 AM
Topic
Persuasive Communications
Faculty/Speaker
Ron Nehring
Time
10:30 AM – 11:30 AM
Topic
Storytelling
Faculty/Speaker
Ron Nehring
Time
11:30 AM – 1 PM
Topic
Voter Contact Mail
Faculty/Speaker
Dan Hazelwood
Time
2 PM – 3:30 PM
Topic
Critical Decisions
Faculty/Speaker
Dan Hazelwood
Time
4 PM – 5 PM
Topic
Working with the Media
Faculty/Speaker
Rick Tyler
Time
5 PM – 6 PM
Topic
Digital Advertising
Faculty/Speaker
Matt Shupe

Wednesday, June 24

Time
9 AM – 10 AM
Topic
Campaigning in Social Media
Faculty/Speaker
Matt Shupe
Time
10:30 AM – 11:30 AM
Topic
Programmatic Digital Advertising
Faculty/Speaker
Paul Hurst
Time
11:30 AM – 12:30 PM
Topic
Creative Video
Faculty/Speaker
Terry Nelson
Time
1:30 PM – 2:30 PM
Topic
Campaign Kinetics
Faculty/Speaker
Ron Nehring
Time
2:30 PM – 4 PM
Topic
Media Buying
Faculty/Speaker
Mike Adam
Time
4:30 PM – 5:30 PM
Topic
Voter Contact Budget
Faculty/Speaker
Rick Tyler

Thursday, June 25

Time
9 AM – 10 AM
Topic
MURDER BOARD: Voter Contact Budget
Faculty/Speaker
Carlyle Gregory
Rick Tyler
Time
11 AM – 12 PM
Topic
Political Polling
Faculty/Speaker
Dave Sackett
Time
11:30 AM – 12:30 PM
Topic
Data Science
Faculty/Speaker
Chris Wilson
Time
1:30 PM – 2:30 PM
Topic
How to Write a Press Release
Faculty/Speaker
Rick Tyler
Time
3 PM – 5 PM
Topic
Applying Generative AI in Campaigns
Faculty/Speaker
Brent Lowder

Friday, June 26

Time
9 AM – 10 AM
Topic
Finance Compliance
Faculty/Speaker
Lisa Lisker
Time
10:30 AM – 11:30 AM
Topic
Digital Fundraising
Faculty/Speaker
Cooper Reves
Time
11:30 AM – 12:30 PM
Topic
Personal Solicitation Fundraising
Faculty/Speaker
Steven Sutton
Time
1:30 PM – 2:30 PM
Topic
Fundraising Events
Faculty/Speaker
Rick Tyler
Time
2:30 PM – 3:30 PM
Topic
Direct Mail 101
Faculty/Speaker
Ian Frith
Time
4 PM – 5 PM
Topic
Programmatic Direct Mail
Faculty/Speaker
Ian Frith
Time
5 PM – 6 PM
Topic
Campaign Finance Planning
Faculty/Speaker
Carlyle Gregory

Saturday, June 27

Time
9 AM – 10 AM
Topic
MURDER BOARD: Finance Plan
Faculty/Speaker
Carlyle Gregory
Rick Tyler
Time
10:30 AM – 11:30 AM
Topic
Online Influencers
Faculty/Speaker
Sondra Clark
Time
11:30 AM – 12:30 PM
Topic
PAC & Party Money
Faculty/Speaker
Ashley Heacock
Emily Hoover
Time
1:30 PM – 2:30 PM
Topic
Voter Mobilization - Part 1
Faculty/Speaker
Bill Faulk
Time
3 PM – 4 PM
Topic
Voter Mobilization - Part 2
Faculty/Speaker
Bill Faulk

Sunday, June 28

Time
9:30 AM – 12:30 PM
Topic
MURDER BOARD: Final Campaign Plans
Faculty/Speaker
Bill Faulk
Carlyle Gregory
Rick Tyler