Digital Content Creation

Digital Content Creation

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

ABOUT | Digital Content Creation

Unlock the secrets to create successful content that resonates with your target audience while aligning with your campaign goals.

Session 1: The fundamentals of content creation. You’ll learn:

• How to create content that attracts and drives action from your audience.
• The importance of authenticity.
• How build trust and credibility.

Session 2: Content variety. You’ll learn:

• The different types of content you’ll need for a successful campaign, from written content to visual content.
• Practical tips for taking high-quality photos and creating graphics that are both mobile-friendly and on-brand.
• With a live Canva demo, you'll discover how easy it is to create professional-looking graphics for your campaign.
• Best practices to engage with voters. through video and audio content.

In Session 3: Getting the voter’s attention. You’ll learn:

• How to maximize your content by remixing it into multiple pieces using AI tools
• Creating a content calendar to stay organized and consistent.
• Make your content easily adaptable for others to use and share, to spread your message even further.

Get ready to take your campaign content to the next level with the strategies to win hearts and votes!