Social Media Marketing
February 25, 3:00 PM EST – 6:00 PM EST
Social Media Marketing
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Social Media Marketing
What You’ll Learn:
- Understanding Social Media: Expert faculty will define the proper use of digital media, why it's about creating meaningful connections (rather than just broadcasting messages).
- Platform Essentials: Dive into the most important social media platforms for political advocacy—Facebook, Instagram, and X. Learn how to set up and optimize each platform, including verification processes, post types, moderation tools, and best practices for posting frequency. This session will give you the essential knowledge to make the most of each platform’s unique features.
- Crafting Your Voice: Learn how to develop a distinctive social media voice with a three-part framework defining what your campaign stands for. View content creation strategies that ensure your posts are relevant and consistent.
- Social Media Advertising: Get an introduction to social media advertising, including native ads, political advertising verification, and ad types. You’ll understand setting clear advertising goals, and also how to navigate paid social media campaigns effectively.
- Measuring Success: Learn to measure the effectiveness of your social media campaigns by setting goals and tracking results. You'll get experience with UTM code tracking and Google Analytics, along with an in-depth look at platform metrics and how to interpret them to improve your strategy.
This is a virtual workshop held via Zoom.
Contact Us
For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.
Registration
$0USD
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Your Faculty
Eric Wilson
Executive Director, Center for Campaign Innovation
About Your Faculty
Eric Wilson is Executive Director of the Center for Campaign Innovation and Editor of CampaignTrend.com.
Eric is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president.
Named Campaigns & Election’s “2021 Technology Leader of the Year” and a Harvard Ash Center Technology & Democracy Fellow (2019-2021), he’s frequently interviewed by the media about campaigns and technology and regularly speaks domestically and internationally about the digital transformation of politics.
He’s a proud graduate of the University of the South in Sewanee, Tennessee and the Texas Academy of Mathematics and Science at the University of North Texas.
Eric and his family live in the Washington, D.C. area.