Email Marketing & Online Fundraising

Email Marketing & Online Fundraising

ABOUT | LEADERSHIP INSTITUTE

The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

ABOUT | Email Marketing & Online Fundraising

Get with the essential tools to elevate your email marketing and fundraising efforts

What You’ll Learn:

• Email Marketing Fundamentals: Understand the mechanics of successful email marketing, including how to choose the right email platform, set up proper authentication and maintain a good sender reputation. Learn how to tailor your email series to maximize engagement. and automate your email communication to engage supporters 24/7.
• Email Copywriting & Strategy: Master the art of crafting compelling emails that capture attention in a split second. Learn how to write persuasive subject lines, create effective calls to action, and design visually engaging emails. Explore proven fundraising tactics, from soft asks to leveraging deadlines, and learn how to optimize your emails with landing pages for seamless donations.
• List Building &  Analytics: Discover the best practices for growing your email list through petitions, surveys, and website signups. Learn how to track key email metrics like open rates, click rates, and deliverability, and use this data to optimize future campaigns.  

This course combines expert insights with hands-on demonstrations to ensure you leave with the skills to create a successful fundraising plan.