Television Workshop, Introduction to Techniques
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Television Workshop, Introduction to Techniques
A media interview can move your mission into the spotlight in minutes. It can also go sideways just as quickly if you're unprepared.
In this virtual training, you'll learn how producers think, what makes a strong bite, and how to build your story.
You'll gain the skills to:
- Prepare for radio, taped, and live interviews
- Anticipate and direct the flow of conversation
- Handle hostile questions with composure
- Build a polished home setup for remote interviews
- Avoid common pitfalls that lead to misquotes or confusing headlines
Walk into your next interview ready to make your message resonate.
This is a virtual workshop held via Zoom.
Contact Us
For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.
Event Speakers
Beverly Hallberg
About Your Faculty
Beverly Hallberg is the founder and president of District Media Group.
An expert media coach, lecturer, and public speaker, Beverly started District Media Group in 2008 to focus on coaching others to be their “best self” for both print and broadcast media. Since then, Beverly has grown District Media Group into an internationally recognized media training and communications consulting firm.
She has trained members of Congress, CEOs, policy wonks, reporters, non-profit and movement leaders, and politicos. She also specializes in message development, talking point construction, and message creation.
An expert on all sides of the camera, Beverly has been a producer, director, and host. Prior to starting District Media Group, Beverly served as director of Leadership Institute Studios. She has edited, produced, and directed numerous TV and radio shows and anchored a weekend sports program for Salem Radio Network News. Additionally, Beverly has written and produced videos, PSAs, and live programs for government agencies including the Department of Labor, the Bureau of Labor Statistics, and the Administrative Office of the U.S. Courts, among others.
Beverly is a senior fellow at the Independent Women’s Forum, has been published in the Washington Examiner, Newsweek, and The Hill, and is a frequent contributor on Fox News and Fox Business.