Persuasive Writing Workshop
ABOUT | LEADERSHIP INSTITUTE
The Leadership Institute’s (LI) mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. The Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
ABOUT | Persuasive Writing Workshop
Does a blank sheet of paper terrify you? Have you been asked to write something important, but struggled to put your ideas into words? You know what you want to say, but it can be a struggle to get it on the page.
Strong writing is one of the most valuable professional skills you can develop. In this workshop, you'll learn the techniques used by history's most influential writers and speakers to persuade, and inspire. Discover how to edit and refine your message.
Learn how to:
• Write clearly and effectively for any audience
• Organize your ideas to persuade and inspire action
• Avoid common writing mistakes that weaken your message
• Choose words and sentence structure that keep readers engaged from beginning to end
This is a hybrid training that can be attended online or in-person.
Michael Connolly
Founder and Principal at Inkling Communications
Michael Connolly has been writing for national conservative leaders for more than 20 years, including Senators Mike Lee and Jim DeMint, Representatives Tom DeLay and Henry Hyde, the Federal Emergency Management Agency, and dozens of private and political clients.
As Deputy Chief of Staff for Sen. Lee, Connolly spearheaded groundbreaking initiatives, including the Conservative Reform Agenda, the Article I Project, and the Joint Economic Committee’s ongoing Social Capital Project.
He has coached and mentored young writers almost as long as he’s written professionally, including a mid-career stint teaching at a start-up boys school in Maryland, where he authored a writing textbook.
He has coached and mentored young writers almost as long as he’s written professionally, including a mid-career stint teaching at a start-up boys school in Maryland, where he authored a writing textbook.
Connolly left Capitol Hill in 2021 to launch Inkling Communications, a boutique writing and coaching firm, and now teaches speechwriting at the Leadership Institute, the Conservative Partnership Institute, and the Heritage Foundation. An unapologetic D.C. native and sports fan, Connolly and his wife Elle live in Falls Church with their five kids.
Event Details
For questions or for more information, contact Essie Pascoe at eostrowski@leadershipinstitute.org.