Richard Viguerie is a pioneer in the political landscape of the United States.
In the ‘60s he was the first to use computer technology in political fundraising.
Then in the ‘70s and ‘80s his direct marketing techniques “may have tipped the entire political balance” in the conservative direction, according to the Washington Post.
Mr. Viguerie continues at the forefront of conservative direct mail fundraising as founder and president of American Target Advertising. He specializes in helping conservative organizations and leaders develop a grassroots base that has an impact.