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Campaign Management Workshop

24 days until event begins

What you will learn

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.

Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.

Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Learn to fundraise
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies


Saturday, April 15

9:00 AM - 5:00 PM


Genetti Hotel
200 West Fourth Street
Williamsport, PA 17701 Map




Margot Crouch's Photo

Margot Crouch

Contact Margot with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

U.S. Representative (NM-7)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Margot Crouch

Margot Crouch

Margot Crouch is the Grassroots Deputy Director. She has spent the last decade working in State Party Politics in Pennsylvania and Maryland. She first started in politics at the Heritage Foundation as an intern and as an Administrative Assistant at the Center for Health Policy Studies.

Margot has spent most of her career as a fundraiser. She was the Deputy Finance Director and later the Finance Director at the Republican Party of Pennsylvania. She also served as the Finance Director at the Maryland Republican Party. Margot was also the Deputy Finance Director at the Pennsylvania House Republican Campaign Committee.

Prior to joining the Leadership Institute, Margot served as the Central Regional Political Director for the Oz for Senate campaign. She worked with elected officials, local leaders, and hundreds of volunteers in 20 counties for the Oz campaign.

Margot grew up in Pittsburgh, Pennsylvania, and is an avid fan of the Pittsburgh Steelers and Penguins. She attended Michigan State University where she earned a dual degree in International Studies and French. In the Fall of 2023, Margot will be attending the Part-Time program at Widener University Commonwealth Law School as a 1L. In her spare time, she enjoys bass fishing with her Boxer dog, Dozer.