The Leadership Institute's Candidate & Campaign School is an intensive multi-session program that gives candidates, and their volunteers the skills to win in today's competitive political arena. Each full-day workshop will focus on a specific theme: strategy, communications, and fundraising.
Ideal attendees are candidates and prospective candidates, campaign staff, volunteers, activists, and anyone interested in impacting public policy through conservative campaigns.
Attendees will learn how to:
• Develop a campaign strategy
• Research your district, constituents, and opponent
• Build a campaign organization
• Develop campaign messaging
• Plan and Conduct voter outreach
Winning campaigns are determined by quality candidates and campaigns making the best use of political strategy and tactics. The Leadership Institute (LI) is the premier organization for training elected officials, political candidates, campaign staffers, and public policy leaders.
LI's legendary training programs teach everything from overall strategy to practical nuts and bolts of successful campaigns. We have trained more than 250,000 people—20,000 in just the last two years! No other organization in the country has LI's history, experience, or record of accomplishment.
This Candidate & Campaign School will utilize expert in-house staff with real-world campaign experience and veteran faculty who are actively engaged in the public policy process at local, state, and national levels.