This premier campaign training program provides future candidates, campaign managers, and staff with the tools and information necessary to build and execute a successful campaign with a strong grassroots organization and an effective strategy.
This Leadership Institute Campaign Academy is an intensive twelve-session, 24-hour program that gives candidates and those who support them the knowledge and skills needed to win in today's competitive public policy arena. Topics covered will include strategy, communications, fundraising, and voter contact.
Ideal attendees are current and prospective candidates, campaign advisors, and staff.
Attendees will learn how to:
- Create a campaign plan
- Develop a campaign budget
- Inspire people to get involved and vote
- Raise funds
- Identify, target, and mobilize voters
This program runs every Tuesday evening from 7:30-9:30 PM ET (4:30-6:30 PT) through May 11.
The full Campaign Academy started on February 23. You can:
- Register for the 4th session only by selecting the "Register" button at the top of this page.
- Register, at a discounted rate, for the remaining eight sessions with access to recorded versions of the previous sessions. Please email Scot Crockett at firstname.lastname@example.org.
After registering, you will be sent log-on instructions for each webinar session you are joining. There will be a different webinar URL for each session. Please look for these emails in your inbox, junk mail, and other folders.
All sessions occur from 7:30 – 9:30 PM EST (4:30-6:30 PM PST)
Below are the dates and topics* for the entire Academy. Each topic below is linked to its respective registration page until the session has passed.
Session 1, February 23, Strategic Phases & Leadership, Integrity and Ethics
Session 2, March 2, Strategic Research & Vote Goals and Voter Identification
Session 3, March 9, Substantive Leader & Building a Strong Organization
Session 4, March 16, Communications: Strategy and Message Development
Session 5, March 23, Communications: Storytelling and Earned Media Strategy
Session 6, March 30, Communications: Social Media Plan and Crisis Communications
Session 7, April 6, Fundraising Fundamentals and Personal Fundraising Solicitation
Session 8, April 13, Fundraising: Events and Donor Research
Session 9, April 20, Voter Contact: Plan and In-Person Voter Contact
Session 10, April 27, Voter Contact: Direct Mail and Scripts
Session 11, May 5, Voter Contact: Phone Programs & Get-Out-the-Vote
*Dates, Times, and Topics are subject to change
FREQUENTLY ASKED QUESTIONS
Q. If I register for the full course but cannot attend one or more sessions, will I be able to watch the video of the presentation?
A. Yes! We intend to record all the sessions. As long as the recording is successful, it will be made available after the training session. It usually takes 1-3 days. Please remember, watching live is always best. Also, we make no guarantee of a successful recording of the training; we do our best.
Q. If I register and then cannot attend, can I have a refund?
A. Yes, if you request it before the training begins. A refund will remove you from the list to receive notices from the class. This includes notices about the availability of the videos and coupon codes for the on-demand training. Please email Scot at Scrockett@LeadershipInstitute.org to make the request.