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Campaign Academy: Session 5 - Communications: Storytelling and Earned Media Strategy

21 days until event begins

What you will learn

This premier campaign training program provides future candidates, campaign managers, and staff with the tools and information necessary to build and execute a successful campaign with a strong grassroots organization and an effective strategy.

This Leadership Institute Campaign Academy is an intensive twelve-session program that gives candidates, and those who support them, the knowledge and skills needed to win in today's competitive public policy arena. Topics covered will include strategy, communications, fundraising, and voter contact.

Ideal attendees are current and prospective candidates, campaign advisors, and staff.

Attendees will learn how to:
  • Create a campaign plan
  • Develop a campaign budget
  • Inspire people to get involved and vote
  • Raise funds
  • Identify, target, and mobilize voters
This program runs every Tuesday evening from February 23 through May 11from 7:30-9:30 PM ET (4:30-6:30 PT).

Enrollment Options:
  • $150 for all twelve two-hour sessions (that's $100 off through February 15, 2021!)
  • $25 for each per two-hour session (Use code "JustOne" when registering to pay for just this one)

This is the 5th session in a 12 session academy. However, you are more than welcome to register for single sessions. To do so, register on this page using discount code, "JustOne," at check out. The discount code will tell us you are only registering for this single session on March 23rd. You will be charged a $25 single session rate.

Please scroll down to see a full list of the topics and dates the Campaign Academy will cover. To register for only one session of a future topic, click on the link below and register using the coupon code, "JustOne."

After registering, you will be sent log-on instructions for each webinar session you are joining. There will be a different webinar URL for each session. Please look for these emails in your inbox, junk mail, and other folders.

All sessions occur from 7:30 – 9:30 PM EST (4:30-6:30 PM PST)
Dates and Topics*:

Session 5, March 23, Communications: Storytelling and Earned Media Strategy
Session 6, March 30, Communications: Social Media Plan and Crisis Communications
Session 7, April 6, Fundraising Fundamentals and Personal Fundraising Solicitation
Session 8, April 13, Fundraising: Events and Donor Research
Session 9, April 20, Voter Contact: Plan and In-Person Voter Contact
Session 10, April 27, Voter Contact: Direct Mail and Scripts
Session 11, May 5, Voter Contact: Phone Programs and Get-Out-the-Vote
Session 12, May 11, Voter Contact: Early Vote and Election Day Operations
*Dates, Times, and Topics are subject to change


Q. If I register for the full course but cannot attend one or more sessions, will I be able to watch the video of the presentation?
A. Yes! We intend to record all the sessions. As long as the recording is successful, it will be made available after the training session. An email with a direct link to the session recording will be sent to everyone registered for the session. It takes 1-3 days to edit and publish the videos. Please remember, watching live is always best. Also, we make no guarantee of a successful video of the training; we do our best.

Q. If I register and then can not attend, can I have a refund?
A. Yes, if you request it before the training begins. A refund will remove you from the list to receive notices from the class. This includes notices about the availability of the videos and coupon codes for the on-demand training. Please email Scot at to make the request.


Starts Tuesday, March 23

Tue 23:   7:30 PM  - 9:30 PM EDT


This training is online.




Scot Crockett's Photo

Scot Crockett

Contact Scot with your questions.