Campaign Management Workshop banner

Campaign Pro - What to do with Your Data

14 days until event begins

What you will learn

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

The CampaignPro Series is an effort by the Grassroots Division of the Leadership Institute to bring a diverse range of political leaders of regional and national experience to share their knowledge and empower activists on the ground to follow their example.

In this CampaignPro installment, Dale Hendon from i360 will tell us how and why to store, prepare, and analyze your data, collected during the last election cycle, to help you win the next election.

Ideal attendees are conservative candidates, staffers, volunteers, and activists who want to develop new ways to impact their local elections and public policy.


Starts Tuesday, December 8

Tue 8:   3:00 PM  - 4:00 PM EST


This training is online.




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

U.S. Representative (NM-7)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dale Hendon

Dale Hendon

Dale Hendon is a Client Strategist and Campaign Accounts Manager at i360, LLC. In this capacity, Dale advises hundreds of campaigns across the United States on how to apply data, analytics, and technology in their campaign effort. Before joining i360, Dale worked on multiple local, state, and federal campaign efforts and in various capacities for several legislative offices and a business advocacy organization. Dale has a bachelor's degree in history from the University of Tennessee at Martin and a graduate certificate in public policy from Liberty University.