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Digital Campaign School | 2020 Election Analysis

On Thursday January 14, 2021

What you will learn

The unprecedented influence of digital outreach in the 2020 election will shape campaigns and politics for many years to come.

The Digital Campaign School -- presented by The Prosper Group and Leadership Institute -- will examine digital efforts in the 2020 election and teach you the tools you need to execute winning digital plans for campaigns and causes of your choice.

At this intensive, two-day training, you'll gain experience with the entire technology, marketing, and strategy stack of modern campaigns and political organizations.

Your speakers are experienced professionals and will provide the practical tips, step-by-step instructions, and valuable, how-to information that only comes from personal experience.

You'll learn how to:

  • build a "growth engine" -- using conversion funnels, automation, and A/B testing -- so your digital presence is powering your goals;
  • develop a successful online fundraising program, from payment processing to list management to copywriting best practices;
  • manage the technical infrastructure of a website, from selecting a host to managing DNS and MX records; and
  • implement a powerful content marketing strategy that integrates social media, email, and advertising for maximum results.

Regardless of the level of your experience, learn the experts' secrets of an effective digital strategy from announcement to Election Day.


Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.

Details

Starts Thursday, January 14

Thu 14:   10:00 AM  - 3:00 PM EST
Fri 15:   10:00 AM  - 3:00 PM EST

Location

This training is online.

Cost

$25.00

Manager

Stephen Rowe's Photo

Stephen Rowe

Contact Stephen with your questions.

Your faculty

Abigail Alger

Abigail Alger

Director of Content, Active Engagement LLC

Abby Alger is the Content Director for Active Engagement. Previously, she worked as the Director of Digital Training for the Leadership Institute, the Digital Director for Freedom Partners, and the Digital Director for the...

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Damian Arias

Damian Arias

Digital Manager, Tragedy Assistance Program for Survivors

Damian Arias is a graduate from the University of West Florida where he studied political science and communications. His first start in D.C. was as a social media intern with the Leadership Institute in the 2014 Fall Clas...

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Timothy Briseno

Timothy Briseno

Advertising Analyst, Olympic Media

Tim Briseno is an experienced digital advertiser in the political field. As a Kansas City native, Tim brings with him over 4 years of digital advertising experience and nearly a quarter-billion USD spent on ads. Tim recent...

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John Campbell

John Campbell

Director of Fundraising, The Prosper Group

John Campbell is a digital expert with roughly 10 years of experience in the digital arena, including email fundraising, social media marketing, online advertising, and creative development. He helped build some of the lar...

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RJ Caster

RJ Caster

Senior Director of Digital Operations, Majority Strategies

RJ Caster joined Majority Strategies in time for the 2016 election cycle and brings with him a decade of digital advertising experience in his role as Senior Director of Digital Operations.

Before making the ...

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Anna Dean

Anna Dean

Campaign Manager, Annette Glenn for Michigan

Anna Dean, a graduate of Central Michigan University, was the campaign manager for Annette Glenn in the 2020 cycle, running for re-election in Michigan's 98th State House District. A seat that at one point was named a top ...

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Vincent Harris

Vincent Harris

Founder and CEO Harris Media, LLC

Vincent Harris is CEO of Harris Media and recently served as Chief Digital Strategist for Senator Rand Paul. Previously he has worked on the digital side of three Presidential races, having run all online operations for Te...

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Brian Lyle

Brian Lyle

Vice President of Digital Strategy, OnMessage Inc.

Brian Lyle is the Vice President of Digital Strategy for OnMessage Inc. He brings over 20 years of experience fundraising online for candidates and committees as well as managing multi-million dollar digital campaigns for ...

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Clayton McDaniel

Clayton McDaniel

Deputy Director of Ad Operations, The Prosper Group

Clayton McDaniel is the Deputy Director of Ad Operations at The Prosper Group, bringing close to ten years of digital marketing experience to the team.

Prior to joining The Prosper Group, Clayton held a long-term po...

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Cole Miller

Cole Miller

Advertising Specialist, Olympic Media

Cole Miller is on the Advertising Team at Olympic Media. He is a digital ads specialist who creates high-performing ad campaigns for a variety of politicians and political organizations. His job is to use his deep knowledg...

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Ron Nehring

Ron Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

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Stephen Perkins

Stephen Perkins

Partner, Beast Digital

Stephen Perkins is a Managing Partner at Beast Digital where he leads client accounts, operations, content and creative direction, and strategy development. During his time at Beast, he's personally taken client leadership...

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Annamarie Rienzi

Annamarie Rienzi

Communications, Nancy Mace for Congress

Annamarie Rienzi is a communicator of conservative ideas.

Most recently, she used her skills in press relations, digital content production, field organizing, and fundraising to flip the first congressional district...

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Jesus Rodriguez

Jesus Rodriguez

Grassroots Coordinator, Leadership Institute

Jesus Rodriguez is currently the Grassroots Coordinator at the Leadership Institute in Arlington, Virginia. Previously, he was the Regional Political Trainer at the Republican National Committee where he trained grassroots...

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Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained 12,000+ activists on digital and political technology across the country.

Stephen has been listed on multiple 30 under 30 a...

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Brian Szmytke

Brian Szmytke

Director, i360

Brian Szmytke has over a decade of experience with campaigns and nonprofit organizations. Prior to joining i360, where he offers strategic guidance to federal and statewide races across the country, Szmytke served as the C...

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Dercy Teixeira

Dercy Teixeira

Grassroots Director, FreedomWorks

Dercy Teixeira is the Grassroots Director at FreedomWorks. He oversees the Grassroots team supporting FreedomWorks activists all over the country. Before joining FreedomWorks, Dercy worked for a non-profit student organiza...

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Jeff Vreeland

Jeff Vreeland

Vice President of Client Services, The Prosper Group

A lifelong techie, Jeff enjoys his role as Vice President of Client Services for The Prosper Group. In his role, Jeff leads a team of fellow digital experts who are developing interesting and inspiring narratives from clie...

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Ashton Wilder

Ashton Wilder

Manager of Online Fundraising, OnMessage Inc.

Ashton Wilder is the Online Fundraising Manager for OnMessage Inc. She joined the OMI Digital team in early 2018 after working in the political startup world. She has worked on numerous successful digital campaigns includi...

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Ed Williams

Ed Williams

Digital Director, McShane LLC

Ed leads a team of strategic and digital operatives and specialists as the Managing Director of McShane LLC, a national political consulting and digital media firm. In the 2020 election, they delivered 53 wins in 17 states...

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Eric Wilson

Eric Wilson

Founder, LearnTestOptimize.com

Eric Wilson is a digital-first political strategist based in Washington, DC. He's a veteran of numerous campaigns, having led Marco Rubio's digital team during his 2016 campaign for president, served as digital director of...

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Kate Zickel

Kate Zickel

Owner, Lighthouse Digital Results

Kate Zickel has been a broadcast media and digital marketing professional for over 15 years. Kate started her film and radio career in Seattle, producing The Kirby Wilbur Show on 570 KVI before moving to Washington, DC whe...

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