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The Ralph & Lois Humphreys Campaign Management School

12 days until event begins

What you will learn

This training is sponsored by the generosity of Ralph and Lois Humphreys.

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts' secrets of an effective campaign from announcement to Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE: If you are running for office now, you'll also benefit from attending the following LI programs: Public Speaking Workshop, Advanced Public Speaking Workshop, One-on-One Public Speaking Workshop, Introduction to Television Techniques, On-Camera Television Workshop, One-on-One Television Workshop, and High-Dollar Fundraising.

Details

Starts Monday, December 7

Mon 7:   9:00 AM  - 5:00 PM EST
Tue 8:   9:00 AM  - 5:00 PM EST
Wed 9:   9:00 AM  - 5:00 PM EST
Thu 10:   9:00 AM  - 5:00 PM EST

Location

This training is online.

Cost

$150.00 $50.00 discount for early registration until 12/4/20 Your Cost: $100.00

Manager

Kirsten Holmberg's Photo

Kirsten Holmberg

Contact Kirsten with your questions.

What graduates say

Michelle Litjens

Michelle Litjens

Former Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM) District 8

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

Your faculty

Nancy Bocskor

Nancy Bocskor

Founder at The Nancy Bocskor Company

Nancy Bocskor, tagged a “Democracy Coach” by a major German newspaper, teaches citizens in the United States and internationally how to communicate with passion to affect change in their communities. For her se...

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Matthew Hurtt

Matthew Hurtt

Director, External Relationships for Americans for Prosperity (GLA)

Matthew Hurtt serves as State Director for Americans for Prosperity - Louisiana, where he leads a team that organizes and empowers activists to break down barriers in public policy.

Previously, Hurtt served as the D...

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Lee Jackson

Lee Jackson

Youth Leadership School Director, Leadership Institute

Lee Jackson is the Director of the Leadership Institute's flagship training program, the Youth Leadership School. Prior to serving at LI, he was the campaign manager for Pat Herrity's winning 2019 Fairfax County Supervisor...

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Gregg Keller

Gregg Keller

Gregg Keller is widely regarded as one of the preeminent public affairs professionals in the United States, and the country's foremost practitioner of center-right coalition-building. Before founding Atlas Strategy Group, ...

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Rory McShane

Rory McShane

Principle, McShane, LLC

Rory McShane is a political and media consultant originally from Maryland. Rory began his career working for political candidates and organizations. Rory has managed or advised political campaigns, corporations, initiative...

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Ron Nehring

Ron Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

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Mark Standriff

Mark Standriff

Mark Standriff is a nationally recognized expert at helping clients maximize their success through training and messaging. As the former communications director for the California Republican Party and a long-time radio tal...

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Steven Sutton

Steven Sutton

Vice President for Development, The Leadership Institute

Steven joined the Leadership Institute nine years ago as Vice President of Programs. As Vice President of Programs, he directed all LI's training programs, from political grassroots to student groups on college campuses. H...

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Eric Wilson

Eric Wilson

Founder, LearnTestOptimize.com

Eric Wilson is a digital-first political strategist based in Washington, DC. He's a veteran of numerous campaigns, having led Marco Rubio's digital team during his 2016 campaign for president, served as digital director of...

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