“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.” Dr. Seuss
The Campaign 101 Workshop teaches you how to build and mobilize a grassroots organization, as well as engage volunteers, voters, stakeholders on your issues.
You will learn how to craft a media outreach strategy and tactics for successful grassroots campaigns. Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for the Campaign 101 Workshop are concerned individuals who want to make an impact on public policy.
Attendees will learn how to:
• Develop a strategic plan
• Set expectations
• Build coalitions and manage stakeholders
• Understand the fundamentals of grassroots lobbying
• Organize at municipal and state levels
"The Leadership Institute made it possible for me to learn how to run a campaign, how to craft my message, how to speak effectively in public, and how to handle the media.
Above all, I learned how to win.
Today, I stand in a long line of conservative leaders who owe a debt of gratitude to Morton Blackwell and to the Leadership Institute.
“This is the best training I have ever gone to (political or professional) over all the years I have been involved. People need to understand what a big deal this is." -
Melanie Grammar, Fannin County Chairwoman, Rockwell County Campaign School
"I can't forget who gave me the tools. Keep up the great work at LI. We can't save our country without the Leadership Institute!"
Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.
What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.
During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.