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Online Training: Digital in 2020

On Tuesday January 21, 2020

What you will learn

Design & Visual Identity


Explore the innovative landscape where organizations and campaigns' visual identities now operate. You'll learn:

  • the rules of political design and emerging design trends being used in the political landscape;
  • the best styles of visual identity in the 2020 election cycle; and
  • how your brand can utilize new technology and tactics to improve.


Online Fundraising



Fundraising is one of the most crucial parts of a digital strategy for campaigns and organizations. You'll learn:

  • the current state of online fundraising for politics;
  • best practices to accept political contributions and donations; and
  • how to increase the quality of donations and nurture successful relationships with donors.


Digital Grassroots
Engagement


Political participation online is rapidly increasing and improving the ability to organize for a political cause. You'll learn:

  • how to best recruit people to your political cause through social media and email;
  • the current challenges and obstacles facing political activists online, and
  • how to leverage social media to spread your message and drive traffic.

Details

Starts Tuesday, January 21

Tue 21:   6:00 PM  - 9:00 PM EST

Location

This training is online.

Cost

FREE

Manager

Stephen Rowe's Photo

Stephen Rowe

Contact Stephen with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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Damian Arias

Damian Arias

Damian Arias is a graduate from the University of West Florida where he studied political science and communications. His first start in D.C. was as a social media intern with the Leadership Institute in the 2014 Fall Clas...

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Melanie Aycock

Melanie Aycock

Melanie Aycock, originally from Suwanee, Georgia, graduated from Clemson University in May 2018. She earned degrees in both Graphic Communications and Political Science. In 2017, Melanie interned in the Creative Department...

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Matthew Hurtt

Matthew Hurtt

Director, External Relationships for Americans for Prosperity (GLA)

Matthew Hurtt is the Director of External Relationships for Americans for Prosperity Foundation's Grassroots Leadership Academy. In that capacity, he travels the country building communities that break down barriers which ...

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Patrick O'Keefe

Patrick O'Keefe

Patrick O'Keefe is the Director of Outreach and Customer Success at Anedot, a digital fundraising platform.

He also teaches at the University of Florida as an adjunct lecturer in Introduction to Digital Political O...

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Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is a Deputy Director at Leadership Institute where he trains thousands on digital and political technology across the country every year.

Before joining LI, Stephen was the Editor-in-Chief of Read full biography