Public Relations School banner

Public Relations School

29 days until event begins

What you will learn

Full-day School, $100 (breakfast and lunch included)

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You'll learn to:

  • develop the right message for your target audience
  • use social media to spread that message
  • build valuable relationships with the media


Starts Thursday, February 20

Thu 20:   9:00 AM  - 5:00 PM EST


Leadership Institute
Steven P.J. Wood Building
1101 N Highland St

Arlington, VA 22201 Map


$65.00 $15.00 discount for early registration until 2/13/30 Your Cost: $50.00


Jared Reni's Photo

Jared Reni

Contact Jared with your questions.

Your faculty

Ashley MacLeay

Ashley MacLeay

Member at Large, State Board of Education

Ashley MacLeay was elected in 2016 to a four-year term as the at-large representative for the DC State Board of Education. The board advises the State Superintendent of Education on educational matters and provides policy ...

Read full biography

Mark Pfeifle

Mark Pfeifle

President and CEO, Off the Record Strategies

Before founding Off the Record Strategies, Mark Pfeifle served at the White House as Deputy Assistant to the President and Deputy National Security Advisor for Strategic Communication and Global Outreach.

In ...

Read full biography

Greg Scott

Greg Scott

Director of Media, The Heritage Foundation

Greg Scott serves as Director of Media for The Heritage Foundation in Washington, D.C.

Prior to joining Heritage, he was a Public Affairs Cheif in the Department of Homeland Security after spending 13 years at Alli...

Read full biography