Digital Communications Workshop banner

Online Training: Social Media Marketing

4 days until event begins

What you will learn

Social media marketing can be a powerful tool for your campaign, cause, or organization, if you understand how to make the most of it. The Leadership Institute's Social Media Marketing Workshop will teach you how to build and implement a marketing plan with low-cost or no-cost techniques -- ideal for small teams and organizations.

You'll leave the workshop with confidence that you can post social media content that captivates your audience and inspires them to take action.

Plan and Produce Your Content
Eastern Time

Your social media content is the foundation of effective marketing. Learn how to plan, develop, and produce social media content quickly and effectively.

You'll learn:
  • how to identify the best opportunities for your organization on social media, based on what you currently produce;
  • best practices for adapting your content for social media, down to the right image dimensions;
  • how to craft a compelling call to action; and
  • tools and techniques that will allow you to create content quickly and confidently.

Inspire Audiences to Take Action
Eastern Time

High-quality social media content is admirable; social media content that inspires audiences to take action is valuable. Learn how to increase your conversions, i.e .people taking the desired auction, with social media.

You'll learn:
  • different ways to get more subscribers and web traffic;
  • how to run low-cost advertisements and where to promote your message;
  • how to own your audience to create a constant stream of traffic; and
  • how to work with social media influencers to spread your message and drive traffic.

Social Media Recruitment & Engagement
Eastern Time

You can use how to use social media to recruit and engage supporters, including volunteers.

You'll learn:
  • how to recruit and retain more volunteers;
  • proven methods used by organizations, public policy groups, and campaigns for every level of office; and
  • mass texting, recruiting and motivating volunteers, and the BACON method for recruitment.


Starts Tuesday, July 23

Tue 23:   6:00 PM  - 9:00 PM EDT


This training is online.


$20.00 $10.00 discount for early registration until 7/20/19 Your Cost: $10.00


Stephen Rowe's Photo

Stephen Rowe

Contact Stephen with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

Read full biography

Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is a Deputy Director at Leadership Institute where he trains thousands on digital and political technology across the country every year.

Before joining LI, Stephen was the Editor-in-Chief of Read full biography