"I'm a small-town kid who grew up with a cornfield in the back yard and dreaming of serving my country in public office." Vice President Mike Pence
The Candidate Development Workshop is designed to build on the Campaign Management Workshop. The program helps current and prospective candidates identify the steps needed to run a successful campaign.
The workshop focuses on personal and political preparation for future service as an elected official and community leader. Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for the Candidate Development Workshop are individuals who are looking to become more politically active. Candidates, campaign staff, and volunteers involved at any level should attend.
Attendees will learn how to:
• Decide if they are ready to run
• Organize a campaign staff and structure
• Raise funds
• Work with the media
• Communicate with voters
Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.
What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.
During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.