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Online Training: Introduction to Email Marketing

On Monday September 25, 2017

What you will learn

Get all your questions about getting up and running with email marketing (a weekly newsletter, event invitations, and more!) answered ... from the comfort of your home.

The Introduction to Email Marketing Workshop is a fun, live training that you can sign into online from anywhere in the world. You'll be able to see and hear the speaker and raise your hand (albeit virtually!) to ask questions, just like in any LI training.

Each session is offered live at two times each day. You may attend either or both.

Your Email List Management Strategy (Monday, 9/25, 9am to 10:30am EDT OR 3pm to 4:30pm EDT) -- What's so important about your email list? How can you best use it to advance your cause or organization? You'll learn:

  • how to evaluate an email list's performance or set up an email program from scratch;
  • the different types of emails you can send … and when you should send each; and
  • what email analytics reports show you – and how to use that information to make your list management decisions.

Crafting Great Emails (Tuesday, 9/26, 9am to 10:30am EDT OR 3pm to 4:30pm EDT) -- Learn how to write a great email, quickly and easily, every time. In a mix of copywriting lessons and tech tips, you'll learn:

  • how to craft compelling subject lines and calls to action;
  • best practices for including photos and video quickly and easily; and
  • three common mistakes that might be holding you back – and how to fix them.

Finding and Keeping Email Subscribers (Wednesday, 9/27, 9am to 10:30am EDT OR 3pm to 4:30pm EDT) -- The top question you're likely to have is how to increase the number of people on your email list. Learn a mix of no-cost and low-cost methods to growing your email list. You'll learn:

  • three different ways to get more subscribers;
  • how to run low-cost online ads to get more sign-ups; and
  • how to automatically welcome your new subscribers.


Starts Monday, September 25

Mon. 25 3:00 - 4:30 PM
Tue. 26 3:00 - 4:30 PM
Wed. 27 3:00 - 4:30 PM


This training is online.




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Abigail Alger

Contact Abigail with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is the Deputy Director of Digital Training where he trains thousands of conservatives how to win online through a training program of more than 30 unique workshops focused web development, programming and soci...

Read full biography