Campaign Management Workshop banner

Where the Votes Are--and How to Get Them: Basic Training for Campaign Teams and Their Candidates

On Saturday September 23, 2017

What you will learn

This Campaign Management Workshop is persented by the Institute for Women in Politics of Northwest Florida.

Cost $99, includes lunch

For member and early bird discounts, register directly with IWPFlorida (click here for the registration page).

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation. While this is presented by a female-focused organization, everyone is welcome.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls

Sample Lectures Include:

  • Campaign Strategy
  • Strategic Research
  • Vote Goals
  • The Art of the Ask
  • Voter Contact Tactics: Phones, Mail, In Person
  • Campaign Team
  • Volunteeer Management


Starts Saturday, September 23

Sat. 23 8:30 - 4:30 PM

Conference Facilities as Pensacola International Airport 2430 Airport Blvd Pensacola, FL 32504 Map



Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Skydiving and politics are similar. You have to have a plan, proper resources, good instructions, and clear communications. When everything goes right, it is smooth sailing throughout the process. When something goes wrong...

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Patricia Rausch

Patricia Rausch

Director of Career Programs, Leadership Institute

Patricia is the Director of Career Programs at the Leadership Institute. In addition to overseeing the Department's trainings, she manages all aspects of Conservative Jobs - the Institute's free job placement service. Prio...

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