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Campaign Data Workshop with i360


What you will learn

½ day, $20 (dinner included)

Most campaigns struggle with reaching the right voters. Campaigns lacking the right voter data waste time, talent, and treasure – and often lose by close margins.

You can be the winning difference. The Leadership Institute will teach you the basics of working with campaign data. The Campaign Data Workshop gives you a first-hand look at voter data management by reviewing real case study elections samples.

This evening workshop will present the best practices of industry leaders and introduce the basics of a data-driven campaign. You will learn what to demand from a vendor and what you can expect from going it alone.

Ideal attendees for the Campaign Data Workshop are: campaign managers and candidates who want to understand some of the best methods of managing their voter data map and path to victory.

Attendees will learn how to:
• Introduce data into their campaign plan
• Apply the basics of data-driven campaign technologies
• Identify key metrics for voter targeting
• Use technology as a force multiplier for your campaign


Starts Wednesday, January 25

Wed. 25 5:00 - 9:30 PM

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map



Thomas Bingham's Photo

Thomas Bingham

Contact Thomas with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Thomas Bingham

Thomas Bingham

Political Training Coordinator, Leadership Institute

Thomas Bingham is the Political Training Coordinator for the Leadership Institute and organizes the Campaign Managment School and Campaign Data Workshop. Before joining the Leadership Institute, he worked for the National ...

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Josh Davidson

Accounts Manager, I360

Josh Davidson is a professional political operative currently working for i360 as an Account Manager. He has experience on campaigns, in government, and with consulting firms. Josh got his start in politics as a Field Repr...

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Joshua Fimbres

Joshua Fimbres

Solutions Engineer, Fonteva

Joshua Fimbres works at a technology company called Fonteva, their association management software serves over 100 nonprofits and associations all over the world.

In his role as Solutions Engineer, helps prosp...

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