Campaign Management Workshop banner

Campaign Management Workshop

On Saturday June 7, 2014

What you will learn

Campaign Management Workshop

(agenda and location for Worcester TBA)

1 or 2 days, $25.00 - $50.00 (meals included)

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.

In LI's two-day program, you divide into small groups and complete exercises based on real-life campaign situations that test your abilities in fundraising, media relations, and voter outreach.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • What a Campaign Looks Like
  • The Real Nature of Politics and Elections
  • Researching the Candidates and District
  • Developing a Campaign Strategy and Message
  • Building Coalitions
  • Voter Identification and Targeting
  • Voter Contact Tactics: Phones, Mail, In Person
  • Voter Contact Tactics: Social Networking and New Media
  • Voter Turnout Operations
  • Fundraising- Direct Mail Fundraising, Events, Internet Fundraising

Details

Starts Saturday, June 7

Sat. 7 9:00 - 4:00 PM

Location:
18 Grafton Street Worcester, MA 01604 Map
Cost

$25.00

Manager

Chris Doss's Photo

Chris Doss

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Chris Doss

Chris Doss

Deputy Director for Grassroots at the The Leadership Institute

Chris' political work has taken him across the U.S. and to nearly twenty countries where he's met and worked with heads of state and members of parliament. He even took one prime minister home for Thanksgiving; another thanked him for not "losing his soul" while studying at the prime minister's left-leaning alma mater!

He drafted free-market laws enacted in Virginia and other states, and he's worked in over a 'gazillion' campaigns since starting in middle school, including local, state, and federal races. He first wrote scripts for radio spots and phone banks in 10th grade. His political interests began when he accompanied his parents to the polls at age four (his age at the time, not his parents'). He hasn't yet gotten it out of his system.

He's been an adjunct lecturer and presenter at fifty-six college campuses, as well as think tanks and public affairs institutions – in the U.S. and abroad. Chris served as the U.S. representative on the Executive Board of the International Young Democratic Union, the international organization for conservative and free market political parties.

As first Executive Director, Chris managed start-up operations for a policy think-tank. Earlier, he served three governors and worked in state legislatures and Congress. Including work as a lobbyist for advocacy organizations and private businesses, Chris has managed issues as diverse as transportation, the environment, education, economics, and property rights. He has been a national and international spokesperson – dealing with hostile reporters on a range of media outlets. (But ask why Larry King was nice to him!)

Chris did undergraduate studies (BA, Politics) at Wake Forest University and graduate studies (Magister grad nivå, MA equivalent, Communications) at the University of Oslo, Norway. He also studied Public Policy at the George Mason University Graduate School.

He continues to work on campaigns as a consultant with Revolutionary Communications. (Please ‘like' their FB page.) He also serves as president of the Middle Resolution, a Virginia PAC, and on the board of the Our America Initiative. His favorite "hobbies" are teaching effective activism, discussing free market economics and classical liberal (as opposed to modern socialist) politics, teaching history as a tour guide in Old Town Alexandria, and tutoring Norwegian or German. Han snakker heller norsk enn tysk.

The best thing a student or young professional can do, per Chris' advice, is to find a good mentor and to invest time, attention, and intellectual engagement in that mentor. He believes that anyone interested in politics ought to read Economics in One Lesson, Henry Hazlitt; The Law, Frederic Bastiat; The Road to Serfdom, Friedrich Hayek; Capitalism and Freedom, Milton Friedman; Animal Farm, George Orwell; Language in Thought and Action, S.I. Hayakawa; Rules for Radicals, Saul Alinsky; and, of course, The Federalist Papers. (Check the Leadership Institute's "Read to Lead" list for good measure.)