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Public Relations School

On Monday June 16, 2014

What you will learn

3 evenings, $100 (dinners included)

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You'll learn to:

  • develop the right message for your target audience
  • use social media to spread that message
  • build valuable relationships with the media

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Details

Starts Monday, June 16

Mon. 16 6:30 - 9:30 PM
Tue. 17 6:30 - 9:30 PM
Wed. 18 6:30 - 9:30 PM

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$100.00

Manager

Rachel Phillips's Photo

Rachel Phillips

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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David Dziok

David Dziok

Director of Communications, Koch Industries

Dave Dziok is director of communications for Koch Industries and its legal, government and public affairs division, Koch Companies Public Sector (KCPS). Focusing on issue advocacy, he manages a team that works to advance m...

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Scott Hogenson

Scott Hogenson

Scott Hogenson is an independent public affairs consultant providing counsel to a variety of corporate and political clients. Scott previously worked as a senior vice president at the crisis management firm Dezenhal...

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Ian Ivey

Ian Ivey

Branch Chief, General Services Administration

Ian Ivey has been training people in teaching, communications, and argumentation for more than 20 years.

In 1997, while Ian was in law school at Georgetown, he began training instructors at Kaplan Test Prep. Ian was...

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Bill Meierling

Bill Meierling

Senior Director of Public Affairs, American Legislative Exchange Council

Wilhelm “Bill” Meierling is the Vice President of Public Affairs for the American Legislative Exchange Council (ALEC) where he provides strategic counsel and public relations leadership for the nation's largest...

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Laura Rigas

Laura Rigas

Laura Keehner Rigas is the Communications Director for the Massachusetts Secretary of Education, and is responsible for early education, K-12, and higher education in Massachusetts. As an appointee for Governor Charlie Bak...

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