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Campaign Management School

On Monday June 2, 2014

What you will learn

4 days, $250

Registration fee includes meals and lodging (available for the first 46 students).

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts' secrets of an effective campaign from announcement to Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE: The Campaign Management School is not designed for current candidates, but many of the lectures are helpful. If you are running for office now, you'll also benefit from attending the following LI programs: Public Speaking Workshop, Advanced Public Speaking Workshop, One-on-One Public Speaking Workshop, Introduction to Television Techniques, On-Camera Television Workshop, One-on-One Television Workshop, and High-Dollar Fundraising.

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Details

Starts Monday, June 2

Mon. 2 9:00 - 5:00 PM
Tue. 3 9:00 - 5:00 PM
Wed. 4 9:00 - 5:00 PM
Thu. 5 9:00 - 5:00 PM

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$250.00

Manager

Patricia Rausch's Photo

Patricia Rausch

Contact Patricia with your questions.

What graduates say

Michelle Litjens

Michelle Litjens

Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM)

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

Your faculty

Robert Aho

Robert Aho

Partner, BrabenderCox

Robert Aho is a partner at BrabenderCox, where his appetite for creative excellence has been recognized nationally.

Robert will tell you the problem with political ads is that most ad-makers try to cut through...

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Robert Arnakis

Robert Arnakis

Senior Director of Domestic and International Programs for the Leadership Institute

Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute, the nation's premier public policy training organization. Robert oversees divisions which provide political educati...

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Bryan Bernys

Bryan Bernys

Bryan Bernys is currently the Vice President for the Campus Leadership Program here at the Leadership Institute. Before coming to work at LI, Bryan served as the New Hampshire Field Director for the McCain 2008 campaign. A...

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Morton Blackwell

Morton Blackwell

President of the Leadership Institute

Professionally, Morton Blackwell is the president of the Leadership Institute, a non-partisan educational foundation he founded in 1979.

His institute prepares conservatives for success in politics, government and t...

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Seth Colton

Seth Colton

Vice President, The Lukens Company

Seth serves as Vice President of The Lukens Company (TLC). In this role, he leads fundraising and voter contact efforts for TLC's political clients. Under his direction, TLC raised over $73 million for high-profile campaig...

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Chris Doss

Chris Doss

Deputy Director for Grassroots at the The Leadership Institute

Chris' political work has taken him across the U.S. and to nearly twenty countries where he's met and worked with heads of state and members of parliament. He even took one prime minister home for Thanksgiving; another tha...

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Chris Godbey

Chris Godbey

Director of Client Strategy, SurgeRED

Christopher (Chris) Godbey is a Director of Client Strategy at SurgeRED, a campaign and communications strategy firm that focuses on digital engagement. Chris comes to SurgeRED from Innovative Campaign Strategies, LLC with...

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Tyler Harber

Tyler Harber

Tyler Harber is a Managing Partner at HARDEN|GLOBAL, an internationally recognized campaign and communications strategy firm.

Harber has spent more than twelve years consulting for political and public affairs campa...

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Matthew Hurtt

Matthew Hurtt

Trainer, Americans For Prosperity GLA

Matthew Hurtt is a trainer for Americans for Prosperity Foundation's Grassroots Leadership Academy. In that capacity, he travels the country training conservative activists.

Previously, he served as a copywriter fo...

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Kathryn LaPotin

From politics to Philadelphia sports and culture, Katie LaPotin has an opinion on just about everything!

Born and raised in the City of Brotherly Love, her love of politics came at an early age and by high school sh...

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Jordan Lieberman

Jordan Lieberman

President, Campaign Grid

Jordan Lieberman joined CampaignGrid in 2010 and has served as its President since 2012. Previously he spent five years as publisher of Campaigns & Elections magazine. Earlier, Lieberman managed campaigns and advocacy ...

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Todd Meredith

Todd Meredith

Co-Owner, Morgan, Meredith & Associates

Todd Meredith is owner and CEO of Morgan, Meredith Companies, a DC based conservative fundraising firm. For 25 years he has worked at Morgan, Meredith raising money for over 300 Republican political campaigns, Leadership P...

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Lloyd Miller

Lloyd Miller, currently President of Directive Research, has been conducting corporate and political research and intelligence since 2003. Directive Research conducts political research for national and state party organiz...

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Patricia Rausch

Patricia Rausch

Director of Career Programs, Leadership Institute

Patricia is the Director of Career Programs at the Leadership Institute. In addition to overseeing the Department's trainings, she manages all aspects of Conservative Jobs - the Institute's free job placement service. Prio...

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Ned Ryun

Ned Ryun

Founder and CEO of American Majority

A former presidential writer for George W. Bush and son of former U.S. Congressman Jim Ryun, Ned Ryun is currently the President of American Majority, a nationa...

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Stephanie Salvagno

Stephanie Salvagno

Stephanie Salvagno
Senior Manager, Political Affairs & Policy
Covestro LLC
Washington, DC

A former varsity lacrosse player and g...

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Ryan Steusloff

Ryan Steusloff

Vice President, WPA Opinion Research

Having served as a pollster, campaign manager and communications director on numerous local, state and federal campaigns, Ryan brings a wealth of experience in helping corporate and political clients identify effective mes...

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Steven Sutton

Steven Sutton

Vice President for Development, The Leadership Institute

Steven joined the Leadership Institute eight years ago as Vice President of Programs. As Vice President of Programs, he directed all LI's training programs, from political grassroots to student groups on college campuses. ...

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John Tate

John Tate

President of Campaign for Liberty

John has spent the last 28 years working in the political, lobbying and non-profit world in the areas of high dollar fundraising, direct mail, political strategy, grassroots activism , state and federal legislati...

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Jason Torchinsky

Jason Torchinsky

Partner, Holtzman Vogel Josefiak Torchinsky PLLC

Jason Torchinsky is a partner at HoltzmanVogelJosefiakTorchinsky PLLC, specializing in campaign finance, election law, lobbying disclosure and issue advocacy groups. Politico has named Jason one of the “50 Politicos ...

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Christopher Younce

Christopher Younce

Owner, Grassroots Strategies, LLC

Chris Younce is the President of Grassroots Strategies, LLC, a Washington, DC-based political consulting firm. A Missouri native, Chris attended the University of Missouri, majoring in political science. While at Mizzou, h...

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