With a social media reach of over 100k followers, Micaela Brown has created a national event marketing voice with an audience interested in event marketing, marketing, branding, and entrepreneurship. Micaela's work has been featured by Forbes Travel, The New York Times, Travel Pulse, American Towns, New Mexico Entertainment Magazine, Albuquerque the Magazine, Albuquerque Business First, The Santafean, Santa Fe New Mexican, SantaFe.com, and NewsCastic.

In 2016 Micaela founded Inspire People Media, LLC which produces special events, product launches, event marketing, social media, as well as their unique people media approach. Micaela serves as Chief Inspiration Officer. Created/founded by Micaela Brown include Diner en Blanc Albuquerque, The Running of the Chihuahuas, StartupABQ, Christmas at Hogwarts, Santa Fe Foodie Classic, Midsummer's Night, Inspire People Media, and Blush & Whimsy.

In 2016 Micaela founded Blush & Whimsy LLC, a skincare and cosmetics company built around the belief that all people deserve the opportunity to have magic in their everyday lives. As Founder and CEO, that meant building infrastructure around a demographic of people who are typically marginalized and unable to find work. All Blush & Whimsy products are warehoused, assembled, quality controlled, packaged, and shipped by people with disabilities including disabled veterans. In 2018 Blush & Whimsy products were featured in the Grammy Gift Bags, Honoring the Academy Awards Gifting Suites, Oscars Gift Bags, Cannes Film Festival, and the Real Housewives of NYC Hamptons event.

Micaela was formerly an international trade and development consultant in Washington, D.C., USAID contractor for Chemonics International, and International Trade Specialist with the U.S. and Foreign Commercial Service. She was also a paid intern at the U.S. Embassy to the Holy See in Rome, Italy.