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Campaign Management Workshop

On Saturday May 17, 2014

What you will learn

Campaign Management Workshop

1 Day $10.00 (meal included)

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will learn how to create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Raise money for your cause or campaign
  • Communicate more effectively
  • Develop your campaign's message

Sample Lectures Include:

  • What a Campaign Looks Like
  • Researching the Candidates and District
  • Developing a Campaign Strategy and Message
  • Building Coalitions
  • Hiring and Firing of Consultants
  • Person to Person Fundraising
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Details

Starts Saturday, May 17

Sat. 17 9:00 - 5:00 PM

Location:
Maplewood Inn 400 7th North St. Liverpool, NY 13088 Map
Cost

$10.00

Manager

David Scheurn's Photo

David Scheurn

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Barry Aarons

Barry Aarons

Owner of The Aarons Company LLC

Since 1997 Barry M. Aarons has been the owner of The Aarons Company LLC, a public policy consulting firm specializing in legislative representation, coalition building, business management, seminar and strategic plan...

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David Scheurn

David Scheurn

Grassroots Activist Schools Coordinator

David Scheurn is the Grassroots Activist Schools Coordinator for the Leadership Institute (LI), one of the nation's premier organizations responsible for training activists, students, and leaders. With LI, David travels th...

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Phil Watson

Phil Watson

Director of Special Projects, Second Amendment Foundation

Phil Watson is the director of special projects at the Second Amendment Foundation, a reporter and editor for TheGunMag, and executive director for the International Association for the Protection of Civilian Arms Rights.<...

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