Kyle Baccei
November 6, 2014
"Clear eyes, full hearts, can’t lose" is Nonsense
It is not always enough to be right -- as in correct -- candidates have to know how to win. It takes preparation. Since 1979, future candidates have attended Leadership Institute trainings. At LI, they learn the tools to win -- persuade voters, effectively fundraise, and get-out-the vote. Because they graduated from LI training, many winning candidates in 2014 understood how to effectively run and win. "Thanks to you Morton and LI staff, there are countless conservatives making a difference in public policy across the country," said soon to be Senate Majority Leader, Mitch McConnell. "As one of your earliest students, I know firsthand what a wonderful foundation the Leadership Institute's education provides for someone involved in public service." Here are some of the many LI and Morton Blackwell trained candidates who won accross the United States in 2014: Mitch McConnell – U.S. Senate, Kentucky Alex Mooney – 2nd Congressional District, West Virginia David Jolly – 13th Congressional District, Florida Vicky Hartzler – Fourth Congressional District, Missouri LI graduate and New Mexico businesswoman Kelly Fajardo said, “I don't think I would have ever taken the step to run if not for LI.” Terry Branstad – Governor, Iowa Mark Hutchinson – Lt. Governor, Nevada Chassity Martin – Commissioner, Collinwood, Tennessee Michael Hough – State Senate District 4, Maryland Hans Zeiger pictured above in 2010, graduated from three of the Leadership Institute's trainings. “LI is an excellent program for learning how to win in politics,” Hans said. “I recommend LI training strongly for campaign managers, policy professionals, and others who are shaping the future of our communities, state, and country.” Hans Zeiger – State House District 25b, Washington Lauren Cheape Matsumoto – State House District 45, Hawaii Kelly Fajardo – State House District 7, New Mexico In 2014, LI graduate Jennifer Sullivan became the youngest woman ever elected to the Florida legislature. “There are enough people that are in it for the power," Jennifer said of politics. "We need to get people that are principled and conservative that are going to be in it for the people; because that is the only way we are going to get our country back on track.” Jennifer Sullivan – State House District 31, Florida Kyle Koehler – State House District 79, Ohio Matt Krause – State House District 93, Texas LI trained candidates know being right is not enough. They study how to win.
When campaigns are prepared, good things happen
Kyle Baccei
November 5, 2014
When campaigns are prepared, good things happen
Prepared candidates do not panic. They have a plan. The Leadership Institute (LI) identifies, trains, and places conservatives who are prepared, and they win races. Many won in 2014 alone. “I am so proud of the work Morton Blackwell has done over the past fifty years to build a winning conservative movement,” said David Fenner, Vice President of Programs at the Leadership Institute. “Last night, Leadership Institute trained candidates, staff, and volunteers worked hard and smart in local, state, and federal campaigns in all fifty states. Despite staying up most of the night, Morton gave the following remarks to at our 8:00 a.m. Wednesday Wakeup Club Breakfast this morning.” "The most appropriate thing for me to say this morning is thank you to the donors of the Leadership Institute, because the good that you enable us to do has a long-term impact," said Morton Blackwell, President of the Leadership Institute. Join me in congratulating all of the Leadership Institute graduates who ran in, worked on, and volunteered on campaigns.
Homeschool Mom – Online Activist
Scott Heneveld
October 30, 2014
Homeschool Mom – Online Activist
Paula Bolyard knew something was wrong. An Ohio native and Toledo graduate, Paula got her start in online activism with her work on education. Following a series of articles bashing homeschooling published in a large local newspaper, Paula began educating others on homeschooling through emails, message boards, and blogs. “Homeschooling crosses all demographic lines and there is also an incredible amount of variety and diversity in the education styles we see in homeschooling families,” Paula said. After receiving nationwide attention, Paula launched her own blog, primarily focusing on homeschooling and education. Eventually, the exposure she generated led to additional writing opportunities. Paula is now a regular contributor at PJ Media and Ohio Conservative Review. She also recently began writing for the Heartland Institute. Paula decided to homeschool her two sons because local public schools didn't teach reading until first grade. Her oldest son, Ryan, was ready to learn before then. After a year, Ryan was so advanced for his age (and Paula had enjoyed teaching him so much) she decided to continue. “Eventually,” Paula said, “we came to appreciate the multitude of social and spiritual benefits of teaching our children at home. They were able to receive a personalized education that met their individual needs and at the same time, we were able to impart to them our family's Christian faith and values, by including those things in our curriculum and our everyday life.” Paula stressed no family is perfect. Even the best ones have their bad days. But that should not influence a parent's decision to homeschool their child. “Parents who love their kids and persevere through the process – even parents without any special training – can and do raise happy, well-rounded, highly educated children,” she said. “Americans have come to accept that non-traditional education models can work – and can even work better than the government model left over from the Industrial Revolution.” Paula recently wrote about Common Core on PJ Media. She said college readiness assessment tests (like the SAT and ACT) being aligned with new standards will affect homeschooling parents' control over curriculum. “It's not a stretch to envision the government at some point tying federal financial aid to compliance with the Common Core standards,” Paula said. “Homeschoolers shouldn't think they'll be safe from the effects of this attempt to nationalize education standards.” Paula said a great way to fight back is through the grassroots activism happening now. Just because a concerned parent isn't an influential politician doesn't mean they can't have an impact. “Soccer moms with cell phones are facing down powerful lawmakers, lobbyists, and billions of dollars of opposition – and they're making a difference and beginning to rack up some significant policy victories,” she said. Passion and concern are great, but it's important for grassroots activists to know how to take a stand. “There are proven ways to communicate, to win elections, to raise funds, to use social media effectively,” Paula said. “The Leadership Institute has spent years figuring out the best practices for these very specific skill sets and LI is very generous in passing that knowledge on to others in the conservative movement.” Paula's son Ryan attended Hillsdale College and interned at LI during the summer following his sophomore year. “LI trains conservatives to win and succeed,” Paula said. “Whether you're an activist, a writer, a candidate, a non-profit, or a campaign volunteer, there's something at LI that can help you do it better.” Paula has taken a webinar, Strategic Messaging Starts with Mission, and a Campaign Management School (CMS) from LI this year. “I'm currently helping a candidate with messaging and communications for an upcoming campaign and the things I learned at the CMS are an invaluable resource,” she said. Paula made a difference. She fought back against something she knew was wrong. In doing so, she opened doors to other activism opportunities and provided a blueprint for individuals who want to get involved. Please congratulate Paula Bolyard on her ongoing work in the movement and for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org.
Sutton's Place: Predictions...Plus 10 in the Senate
Steve Sutton
October 29, 2014
Sutton's Place: Predictions...Plus 10 in the Senate
As I write this, there is exactly one week left before the 2014 election. In the spirit of the season, it is time for predictions. Yet rather than make any new predictions, I will simply repeat two predictions about this year's elections, which I made last year (December 2013 to be exact). Ten months ago I made two bold predictions. The first was that no incumbent GOP U.S. Senator would lose his primary. Not one. Not Lindsey Graham…not Lamar Alexander…not Mitch McConnell…not them nor any others. And as it turned out, that prediction came true. So why did I make that prediction? Because campaigns matter. And I didn't see a strong enough infrastructure in place for any conservative to successfully challenge an incumbent U.S. Senator. That includes (but is not limited to) well-prepared/trained candidates, staff, volunteers, organization, and fundraisers. It was my belief that incumbent GOP Senators were not going to be surprised in 2014 like some had been in 2010. In 2012, several GOP incumbents survived because they were ready (i.e. Orrin Hatch), proactive, and aggressive. They showed how to win in the new climate of GOP primaries, and their fellow incumbent Senators saw what they did and learned from their example. Without the element of surprise, conservative candidates were going to have to run better campaigns to succeed. And it just didn't appear to me that they had the resources (or understanding) to do so. My second prediction has yet to occur. I remain optimistic that it will come true. In December of 2013, I predicted that the GOP would pick-up ten seats in the U.S. Senate. That's a net gain of ten seats. No caveats. No conditions. No equivocation. What was the basis of that prediction? At the time, President Obama's popularity had breached below the 50% favorability threshold that signals trouble. The single most important metric of off-year elections in a President's second term is that President's favorability rating. Over 50% and a President's party does well enough (holds onto seats…limits losses…may even gain here or there). Under 50% and there's trouble brewing. And under 45% means all he's got left is his base…and they are usually not all that enthusiastic, making the election results even worse. And the President's fall in popularity was based upon a lack of trust. Once trust is lost, it is almost impossible to regain. Reagan (after Iran-Contra) and Clinton (after Lewinsky) recovered because they both admitted some level of responsibility. Obama never has (and never will) because to him, his problems are all everyone else's fault. In fact, he just doubles down. In the face of that climate, my belief was that Republicans would run the table and that 2014 would be similar to 2010. And so that's what led to my prediction of a net of 10 seats for the GOP in the U.S. Senate. That will mean no loses (so the GOP will need to retain Kansas, Kentucky, and Georgia). And that means winning North Carolina and New Hampshire. We'll know in a week. But I'll stand by that 2013 prediction and see where the chips fall.
Hard Work: From Kentucky Tomatoes to Conservative Politics
Christopher Goffos
October 23, 2014
Hard Work: From Kentucky Tomatoes to Conservative Politics
Robert Stuber has known the value of hard work since his childhood. Currently the Director of Development and Direct Marketing at Americans for Prosperity (AFP), Rob began his career on a farm in Louisville, KY, when he was 12. He and his father decided to grow extra tomato plants and sell them on the side of the road. After two years of success, Rob recalls, “We were going to become rich and planted hundreds of plants and worked our butts off, but so did everyone else and the price of tomatoes collapsed to almost nothing. I learned a lot about free markets…and never ate a tomato again.” Since that early entrepreneurial experience, Rob has continued working hard to help the conservative movement thrive. He was elected Chairman of the College Republicans in Kentucky in 1979 and served on the College Republican National Committee until 1981 while working for Jefferson County Executive Mitch McConnell, later elected senator. Rob met his future wife, Karen, at the College Republican National Convention in the summer of 1979, where she was invited by Morton Blackwell to attend one of the very first Leadership Institute trainings. “Karen remembers that Helen and Morton hosted a bunch of students at their home for a spaghetti dinner,” said Rob. “Hardly anyone who ever meets them can forget them.” In 2002, Rob and Karen's 15-year-old daughter, Kate, followed in her parents' footsteps by attending LI's Youth Leadership School. She worked alongside Karen on local campaigns, eventually earning a degree in history from the College of William and Mary. Kate lives in Richmond today, pursuing a career outside of politics, though Rob thinks she might be back in the game in the future. “One thing to remember is that LI training is great at preparing folks for more than just politics,” said Rob. “It's about selling ideas, and that translates across lots of careers.” Rob's first taste of his career in development came while he worked for Mitch McConnell in the late 1970's. “I was lured into volunteering a few hours a week, and then the youth volunteer coordinator went off to law school at the end of one summer. They asked me to take his job.” “We started to become aware that targeted direct mail letters could be used to find new supporters,” said Rob. “We started experimenting, as I had no formal training.” Rob's experiments proved successful. McConnell had nearly 1,000 donors who contributed more than $1 million to his first local reelection campaign in 1981. Rob said the “career-changing episode” of his life was the opportunity to work on the re-election campaign of Senator Jesse Helms, who he believes “was the greatest to ever serve in the U.S. Senate.” Rob moved to Raleigh, NC, at the age of 27 and was the youngest on the campaign team. “It was the hardest job I ever loved, but they gave us free reign to do amazing things.” Now at AFP, Robert Stuber continues to do what he loves. He sees his role as empowering his energetic team members to reach success. “My objective is to provide a steady stream of new donors who are cultivated by regional folks on the development team. They are the lead fundraisers.” Rob remains prized faculty at LI's fundraising trainings, and he stresses the importance of attending these trainings for anyone tasked with raising funds. “This is the only chance anyone gets to spend a couple of days with the most experienced talent in the business,” said Rob. “The faculty has raised literally billions of dollars for candidates and causes.” Rob has a long history of working with and for LI. He met LI's former development director, Rick Hendrix, while working for Eberle and Associates, and in 1993, Rick offered him a job working on foundation relations and planned giving. “You can't go into a right of center non-profit in Washington or office on Capitol Hill that there isn't someone who has benefited from Morton Blackwell's training,” said Rob. “This is all the proof you need to know that you will receive quality training.” Rob remains passionate about the conservative movement, but he cautions that “passion alone doesn't yield success.” Passion does no good unless you learn to channel it toward effective action for the right causes. “My dad was a Navy veteran of World War II. He and my mom worked hard to make life better for us,” said Rob. “We owe it to our kids to do the same. Engagement in the public policy process is the best way to influence our culture and improve society.” Rob hopes young conservatives can learn the value of hard work as well. “Remember, the political conflict in which we are engaged is one that has raged on in a big way for half a century. Our side has often been on the losing side. There will be more losses along the way. Do not be discouraged. I will keep up the fight until my dying breath, and I hope others will be there with me,” said Rob. Please congratulate Robert Stuber for receiving LI's Conservative Leader Award, and thank him for his tireless effort to promote conservative principles. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org.
Bachmann’s Press Sec – LI Grad Goes to Capitol Hill
Scott Heneveld
October 16, 2014
Bachmann’s Press Sec – LI Grad Goes to Capitol Hill
Be the change you want to see. As press secretary for Congresswoman Michele Bachmann, Mikayla Hall is doing just that. Mikayla's earliest political memory is of accidentally voting for Bill Clinton in 1996 during a mock election at her elementary school. “I went home and cried because I thought my fake vote made him win,” she said. Born in Minnesota, Mikayla also considers Washington state one of her home states, having spent a decade in both. While studying Communication at the University of Washington, Mikayla joined Young Americans for Liberty (YAL) as a freshman after being recruited by a Leadership Institute (LI) field rep. Eventually, she became YAL's first Northwest Regional Director, organizing students in 10 states. “LI is a toolkit. You can use its material to build yourself the steps to a career in politics, with opportunities to practice through their internship and field program,” she said. Mikayla first met Michele Bachmann while interning for LI in 2011. After learning Bachmann represents the part of Minnesota Mikayla is from, she applied for an internship in the congresswoman's office. Three years later, she has worked her way up to press secretary. One of the things that attracted Mikayla to Bachmann was Bachmann's focus on serving her local community. Rather than relying on problems to fix themselves, Bachmann decided to be proactive – to be part of the solution as a congresswoman. As press secretary, one of Mikayla's priorities is to show that the congresswoman genuinely cares about the future of the U.S. and takes action accordingly. Besides not knowing what to do with her hands during Bachmann's interviews and photo shoots, the most difficult challenge Mikayla faces is the unpredictability of politics. “You never know what breaking news will come up each day,” said Mikayla, “and depending on what it is, it can affect messaging, scheduling, and legislation.” Mikayla credited LI for helping hone the skills she uses daily. “LI invests in their interns and encourages them to embrace their interests, and it's made all the difference,” she said. Mikayla will be lecturing at LI's upcoming Comprehensive Online Activist School - her favorite training when she was an intern. Her advice for aspiring online activists is twofold: don't be boring, and present yourself well by keeping your internet presence polished, updated, and interactive. “You know you're a Conservative, you know what you love, and you know what you want to do, and LI is there to help you figure out how to do it,” she said. Action, not concern, is the key to results. Mikayla is proof. Please congratulate Mikayla Hall for receiving LI's Conservative Leader-In-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org. - See more at: http://www.leadershipinstitute.org/news/?NR=10843#sthash.1hMZnyLo.dpuf
Serving to Protect the Last Best Hope for Mankind
Leah Courtney
October 9, 2014
Serving to Protect the Last Best Hope for Mankind
For Army veteran Larry Provost, the call to action, “Ask not what your country can do for you - ask what you can do for your country” was all it took for him to feel the need to get involved. This military veteran wasn't always a conservative. In fact, his mother was liberal. It wasn't until Ronald Reagan became president in the 1980's that Larry began to see what conservatism was really about. “As time went on I saw that, on an overall scale, government policies were hurting, and slowly, almost imperceptibly, taking away the dignity, freedoms, and prosperity of the very people they were supposed to help. Reagan was the first President I remember, and he shaped my idea of what a President could be,” Larry said. In addition to his previous work in the U.S. Army, Larry also serves as an advisor to several conservative groups, and as a Chaplain for the American Legion in Washington, DC. His enthusiasm for helping the conservative movement is something to be admired. Larry battles the left by contributing to conservative blogging sites like Townhall.com. Many of his articles share his view on what makes this country great and how to preserve it. “Our nation is, as Lincoln said, the last best hope for mankind at least in the political realm. In terms of nations, America is the hope for the poor, the suffering, and the oppressed,” Larry writes. Larry Provost credits the Leadership Institute's Conservative Jobs and alumni base for helping him in his professional journey. “I learned more about getting a job in DC and defending conservative principles through a few days of training at the Leadership Institute than I did in four years of college,” he said. Larry first heard about the Leadership Institute from a teacher at his old high school. Since then, he has graduated from LI's Youth Leadership School, Public Relations School, and Online Journalism Workshop. Larry grew up in upstate New York. He graduated from SUNY Oswego with a double major in History and American Studies in 2001. He also graduated from Regent University with an M.A. in Government with a concentration in Terrorism and Homeland Defense in 2006 and from Liberty University with another M.A. in history in 2011. When asked if he had advice for potential leaders in the conservative movement, Larry replied, “Show what you are for and not always what you are against. Show this country that conservatism is the movement of love and compassion, especially for those who suffer the most in our country. Show that conservative policies keep people safe. The left has run out of ideas. Hold them accountable for what they did, and what they will try to do. Be not afraid and be bold in giving people hope.” Please congratulate Larry Provost for receiving LI's Conservative Leader Award, and thank him for his tireless effort to promote conservative principles. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org.
Likely Leftist Messaging
Steve Sutton
October 8, 2014
Likely Leftist Messaging
In case you're still confused or unsure how the left will approach this year's campaigns, here's an insightful article from the LA Times. Economic populism is the polite way the left phrases their campaign of "who to blame." Remember, the left runs their campaigns (not just election campaigns, but public policy "campaigns") on the premise that it's "Us" versus "Them." They define the "Them" and if you're not one of "Them" then you are one of "Us." That's the way to build a winning, majority coalition. They start with who to blame and then pivot to those who are victimized by that group. In this case, blame the rich (and powerful). It's their fault that you are where you are. “They” won't raise the minimum wage. “They” won't pay women equal pay. “They” are uncaring and out of touch and for the rich. Class warfare. Income inequality. Get ready for it. It's coming (it's already here). And remember to deflect it and get back on your message.
The ‘Viral Genius’ Journalist
Carmela Martinez and Carol Wehe
October 2, 2014
The ‘Viral Genius’ Journalist
He lives in New York City, grew up on the West Coast, and went to college in California, but Oliver Darcy isn't your typical liberal journalist – he works for Glenn Beck. “Oliver Darcy is a viral – twitter, facebook, social media – genius,” said fellow journalist Josiah Ryan, who worked with Oliver at the Leadership Institute's CampusReform and now at Glenn Beck's TheBlaze. In just one month this year, Oliver drove 25 million page views to TheBlaze. “My interest in writing was reignited while at the Leadership Institute when I started writing for CampusReform.org,” Oliver said. After working for CampusReform.org for a year, he was offered a job as the Weekend Editor for TheBlaze, a news, information, and opinion website founded by television and radio host Glenn Beck. Oliver has since moved to New York City, and become the Late Night Editor. “I would tell conservatives hoping to find work in journalism to cover news from an objective angle. Stop giving your opinion and start offering information,” Oliver said. Conservative journalists provide value by simply exposing the truth, Oliver's co-worker pointed out. “On the conservative side of things, we do have the truth on our side,” Josiah said. “The facts are on our side, and if we present them in a professional compelling way, people will come over to our side. What we're trying to do at TheBlaze is what the guys at CampusReform are trying to do at the Leadership Institute, which is to tell true stories and let the readers decide,” Josiah said. Right now, Oliver is launching a breaking news account for TheBlaze, called @TheBlazeNOW. The account allows people to follow the news as it happens – live. “The Leadership Institute has been very helpful to me in my professional journey, allowing me to start my journalism career at CampusReform.org and continue from there,” Oliver said. He first heard about the Leadership Institute when a Regional Field Coordinator contacted him to speak about viral video at an LI training. “I enjoyed helping teach students how they can expose instances of waste, fraud, and corruption on their college campuses. Traveling with Leadership Institute staff was always a blast,” Oliver said. Oliver was born near Seattle, Washington and attended high school in Fresno, California. He got his early start in journalism in high school, where he wrote for the school newspaper for three years. After graduating from the University of California, Merced, Oliver moved to Washington, D.C. to work for the Leadership Institute's CampusReform.org. In his time at the Leadership Institute's CampusReform, Oliver was named Leadership Institute's Employee of the Quarter and Employee of the year by Morton Blackwell. Please congratulate Oliver Darcy on his work with TheBlaze, and please applaud him for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org.
The Advocate
Jackie Silseth
September 25, 2014
The Advocate
Chelsi Henry doesn't view herself as a politico; she's an advocate. “I've always had an interest in being able to serve others and be an advocate for others. Since I was a young girl, I knew that I wanted to be an attorney and be able to use my skills to help people in the public sector,” said Chelsi. And she has definitely succeeded. Chelsi uses her voice to advocate for others through prayer, entrepreneurship, and political involvement. Chelsi stays busy promoting conservative values within and out of the political arena. She has started three businesses and organizations aimed at raising up and empowering others. Chelsi supports homeless and women's shelters with her business CP Couture. She fosters a supportive, praying online community for others through her website AlwaysPraying.com. On top of all that, or possibly because of her service, you'll find Chelsi on the 30 Under 30 list for 2014 and nominated as an RNC rising star. Back when she attended the University of North Florida, Chelsi led as part of her student government, and also had the opportunity to learn about farming communities while she studied in Belgium. “Campuses are mini-incubators of what goes on in politics,” she said, explaining her decision to run for Supervisor of the Duval County Soil and Water Conservation district. During her run for office, Chelsi came across the Leadership Institute. “The Leadership Institute is an amazing organization that provides valuable information to citizens that want to have a more active role in the political and public policy process. LI trains you to be an effective leader!” she said. Chelsi participated in LI's Communications and GOTV Workshop as well as the Grassroots Campaign Workshop. “Never give up an opportunity to learn from the experts at the Leadership Institute,” said Chelsi. “The workshops were very informative. Both provided an in-depth understanding of how grassroots and communications function in a political campaign. It was great for me because I had recently run my own citywide campaign and learned different strategies I could use in future campaigns,” she said. Duval County voters elected Chelsi in 2010 and made her Jacksonville's youngest elected woman. During her time in office, Chelsi focused on natural resources conservation education and awareness. “Let your passion lead you,” Chelsi said. And she does. Chelsi's professional success and personal achievements speak volumes for what a young person can achieve when she seeks out experience and training to further the conservative movement - to make a difference in the lives of others. Please congratulate Chelsi P. Henry for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award, please contact LI's Director of External Affairs Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 40 types of training programs, working with more than 1,441 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 143,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org
Sutton's Place Returns
Steve Sutton
September 24, 2014
Sutton's Place Returns
Labor Day marks the end of summer and the return of many special American traditions...children return to school, the football season begins, leaves change color...and Sutton's Place returns from an extended summer hiatus. The political season is upon us as well. Rather than an occasional commentary every week or two, Sutton's Place will be very active during the next several weeks. So expect to see more frequent observations and opinions (at least through Election Day). Let's start with a discussion of the relatively obscure Democrat primary for Governor in Rhode Island. Who thought RI's Dem primary would hold a valuable lesson for conservatives? Check out this op-ed from the Washington Post. It details the candidacy (and victory) of Gina Raimondo who championed an aggressive restructuring of public sector employee union pensions in RI. You may recall the attempt to recall Governor Scott Walker in Wisconsin, an important campaign which drew our attention. But on the same day that recall attempt failed, there were two very important referendums in California that deserved our attention as well. On the ballot for voter approval in two different California cities were initiatives to trim public sector employee union pensions...one in San Diego and another in San Jose. The ballot initiatives passed easily in both cities. San Jose voted overwhelmingly (more than 2/3rds, I believe) for President Obama and has a Democrat mayor (also an Obama supporter). But San Jose voters voted 2/3rds FOR the limits on union pensions. The mayor strongly supported the initiative as well. There are two important reasons that voters support trimming public sector union pensions. One is that public services are being limited/curtailed/cut to pay for generous pensions. Parks are closing, libraries are reducing their hours, and even police and fire protection is being limited. This is why many Democrats/liberals (who believe strongly in greater government services) are voting to limit public sector employee union pensions. The other reason is that in order to continue paying the generous pensions, voters/taxpayers are being asked to raise taxes on people making $45,000 a year to pay for more generous benefits for people making $65,000 a year. In addition to better pension plans (i.e. lifetime defined benefit retirement pensions with COLAs), government union workers also get better health care plans, greater job protections, and higher salaries than non-government workers. That is simply not acceptable to middle America. This is a solid issue to blunt talk of "income inequality". This is income inequality created by government and liberal politicians who pick winners and losers and favor special interests. It puts conservatives (and rational liberals) on the common sense side of fighting for middle America, and reveals the most extreme big-gov't liberals for what they are. It's a great issue to champion. Just be prepared...the unions will hate you. But they already do, don't they?
Biggest Upset Since 1899
Damian Arias
September 13, 2014
Biggest Upset Since 1899
Campaign Manager Zachary Werrell orchestrated one of the greatest upsets in political history at the age of 23. Despite being outspent nearly 40 to 1, Zach's candidate Dave Brat defeated House Majority Leader Eric Cantor with 56% of the vote in the Republican primary. This was the first time a sitting House Majority Leader has been defeated since the position was created in 1899. His success is thanks to an overwhelming grassroots campaign and effective political activists. “It wasn't some establishment machine kind of political campaign, but it was the people doing it,” he said. Watch this video to see the full story. Zach credits most of the techniques he used to pull off this upset to his Leadership Institute training. “There is nothing like baptism through fire to fully appreciate the Leadership Institute training. I went through LI's Campaign Management School, and I took copious amounts of notes. The amount of knowledge and resources that were gifted to me by that school gave me the tools and the tool box to harness volunteers and activists to get the message across,” Zach said. Zachary, pictured below in the Leadership Institute's Campaign Management School, put his training to good use. He was not the only campaign staffer trained by the Leadership Institute. “We had an army of hundreds of volunteers, all of whom were trained by or under command of someone who has taken, in some form or fashion, the Leadership Institute training,” he said. The defeat of Representative Cantor was not Zach's first success story. In November 2013, he successfully ran a campaign to unseat incumbent Delegate Larry Yates of Virginia's 29th district. Zach has a bright future ahead of him, and there is no sign of stopping this political activist. In addition to LI's Campaign Management School, Zach is also a graduate of the Political Voter Mail Workshop and Communications Workshop. “At the end of the day what I learned is that money talks, people vote, and effective activists persuade,” said Zach. Join LI in applauding Zachery Werrell for receiving LI's Conservative Leader-in-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award (winners will have an article written about them), please contact LI's Digital Media Manager Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 43 types of training programs, working with more than 1,386 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 150,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org.
Fresh Voice in FL as 23-Year-Old Woman Takes Office
Leah Courtney
September 5, 2014
Fresh Voice in FL as 23-Year-Old Woman Takes Office
At only 23 years old, Jennifer Sullivan just won her election and became the youngest woman ever elected to the Florida legislature. Jennifer's fresh face will join the Florida House of Representatives in January. Jennifer won the Florida House District 31 seat, despite being criticized and outspent by the opposition. Opponents ran ads critiquing her for being “too young” and “lacking experience.” She also recalls being outspent by 2-1 or 3-1 depending on the candidate, but that wasn't enough to stop Jennifer Sullivan. “Part of that was really just putting myself out there, and doing the hard work of making those cold calls, being willing to sit down and call people to ask for money,” Jennifer said. Jennifer was motivated to run for office because she couldn't sit back and watch the country fall apart any longer. “I mean I was working, and I'm paying taxes. I'm affected by local, state, and national policies. I think that oftentimes people don't realize how much it really does affect them,” Jennifer said In November 2013, Jennifer attended the Leadership Institute's Youth Leadership School in Winter Park, FL. “LI was helpful in giving me a sense of where to go, and making opportunities readily available for training. You're going to walk away with information that you haven't gotten anywhere else,” she said. At LI's Youth Leadership School Jennifer learned that a large part of running a successful campaign requires building relationships. “If you are willing to serve people and work hard there should be no ceiling to what you can accomplish for your community and for your state,” said Jennifer. Jennifer also learned the importance of sticking to a “plan to victory.” Before she even filed, Jennifer wrote out her campaign plan. Some changes were needed here or there, but Jennifer and her team stayed faithful to their core victory plan. “We knew at the end of the day exactly what we needed to do,” said Jennifer, “and we had a plan to accomplish it. It would only be a matter of working hard.” Jennifer was born and raised in Central Florida. She began getting involved in politics at 14 years old, and she participated in extra-curricular programs like 4H and Girl's State. When asked if she had any tips for young activists looking to run for office, Jennifer simply replied, “There are enough people that are in it for the power. We need to get people that are principled and conservative that are going to be in it for the people; because that is the only way we are going to get our country back on track.” Jennifer has served at the national headquarters for TeenPact Leadership Schools, the organization responsible for introducing her to the Leadership Institute. She is also a member of the Lake County Republican Executive Committee. Please join LI in congratulating Jennifer Sullivan for receiving LI's Conservative Leader Award, and in wishing her the best of luck as she serves District 31 in the Florida House of Representatives. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Digital Media Manager Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 43 types of training programs, working with more than 1,386 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 150,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org
Millennial Inspires Young Conservatives
Ali Kudlick
August 27, 2014
Millennial Inspires Young Conservatives
Just a few years ago, Elliot Echols was an economics student at Berry College in his home state of Georgia, and now he is the RNC National Youth Director. Elliot's advice to other hardworking young conservatives aspiring to make a difference is surprisingly simple. “The best way to get a job in politics is to show up,” he said. “Go to your local county meetings, join conservative groups and volunteer. People notice those who work hard and are selfless. I was able to get my job here at the RNC by showing up and letting my previous work speak for itself.” He also encourages friends and colleagues to attend a Leadership Institute workshop or training. “LI is the basic training for the conservative movement,” said Elliot. “We need more conservative warriors and the Leadership Institute is the place that creates them.” Elliot's own conservative career started as a college student at an LI training. “I really started to form an ideological identity in college, where as an economics major I began to understand how the free market is the best tool for creating wealth and lifting people out of poverty,” said Elliot. His strong belief in conservative principles is what led him to DC. “While I was in college,” said Elliot, “my economics professor encouraged me to get involved in politics through the Leadership Institute.” Acting on his professor's advice, Elliot ventured to DC to attend LI's “How to Land a Job on Capitol Hill” training. “Grassroots conservatives are fortunate to have LI training activists on how to have the greatest positive impact possible,” said Elliot. “The grassroots are the true heartbeat of conservative politics—without the grassroots fighting tirelessly for the values and principles we all treasure, America wouldn't be the greatest country in the world.” As his interest in politics grew from a hobby to a passion, Elliot started working in the conservative movement, first as State Chair of the Georgia College Republicans, then for Congressman Tom Graves, and later as a Regional Political Director for the College Republicans in the Southeast US. Now, at the RNC, he works every day to “engage Millennials and get them involved in the political process.” “Millennials are a high energy generation, who want to change the world. I am most looking forward to helping direct that energy to fighting for the conservative principles that will put our country back on the right track,” said Elliot. Elliot has worked tirelessly to make a difference in the conservative movement and his efforts have not gone unnoticed, but he attributes much of his success to his parents. “They instilled values like work ethic, determination, honesty and other traits that have made me who I am today,” said Elliot. Please congratulate Elliot Echols on his work as RNC National Youth Coordinator and please applaud him for receiving LI's Conservative Leader-In-Training Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Digital Media Manager Carol Wehe, at Carol@LeadershipInstitute.org. The Leadership Institute offers over 43 types of training programs, working with more than 1,386 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 150,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org
Kentucky Entrepreneur Leads toward Conservative Environmentalism
Ali Kudlick
August 21, 2014
Kentucky Entrepreneur Leads toward Conservative Environmentalism
“My advice to emerging leaders is to stay true to your values. Make honesty and integrity a priority in everything you do," said Nate Morris of Rubicon Global. Nate, co-founder of Rubicon Global and trusted friend of Sen. Rand Paul (KY), has proven himself a strong leader in the private sector as well as the conservative movement. Nate was one of former President George W. Bush's youngest fundraisers. He has become a trusted advisor and friend of Kentucky Senator Rand Paul. Since the two became friends, Nate has traveled to Israel with the Senator and helped with fundraising efforts. Nate grew up in Kentucky with a natural inclination towards politics. He began working on campaigns at a young age and was an active member of his College Republicans chapter. During his undergraduate studies at the George Washington University, Nate attended the Leadership Institute's Youth Leadership School. “At the Leadership Institute's Youth Leadership School I learned how to be a better manager and leader. I also learned that even at a young age I could be capable of making a difference through public service,” said Nate. As he began his professional journey, Nate continued to make an incredible impact in politics. After attending Princeton University's Woodrow Wilson School, Nate brought his conservative ideals to the private sector and founded Rubicon Global, North America's leading provider of sustainable waste and recycling services. Rubicon Global helps businesses reduce costs, lower overhead, and keep waste out of landfills. “We believe technology combined with a market-based approach is the key to solving the problem of waste,” said Nate. While working hard to provide sustainable, market-based solutions to some of our nation's environmental concerns, Nate has not left his lifelong passion for politics behind. “Working on campaigns at a young age gave me the opportunity to meet some of our nation's smartest and most hardworking people,” said Nate. Nate has made great success for himself by pursuing free market solutions to environmental problems, and he persistently lends his efforts to candidates and elected officials who promote freedom and prosperity. “The Leadership Institute has helped me become a better leader and more effectively communicate why I believe in conservative ideals,” said Nate. Please congratulate Nate Morris on his work as an entrepreneur and as a conservative fundraiser, and please applaud him for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact Carol Wehe, at CWehe@LeadershipInstitute.org.
15 going on Fearless
Ali Kudlick
August 14, 2014
15 going on Fearless
“Make a start. It can be daunting, but everyone can make a difference,” Live Action Founder and President Lila Rose said. As a freshman in college at the University of California Los Angeles, Lila recognized the lack of knowledge of abortion, the “greatest human rights injustice of our time.” At 15, she decided to do something about it. So, she started the group Live Action. Live Action uses investigative journalism to shine a light on the atrocities of the abortion industry, exposing the threats against innocent children. One of her first projects was the creation of what is now the nation's most prominent pro-life student publication, The Advocate. Leadership Institute provided her with grants to start the Advocate while she was in school and LI's Campus Representatives assisted her with getting the publication off the ground. Lila has attended several Leadership Institute (LI) trainings including the Student Publications Workshop, the Effective TV Techniques Workshop and the Communications Workshop. “The Leadership Institute was really helpful in helping me start The Advocate. They are a wonderful resource to students to become equipped as leaders on campus and for their country,” said Lila. Live Action releases regular investigative pieces exposing the harsh realities of Planned Parenthood, including their facilitation of sex and race-based abortions, their cover-ups of child sex trafficking and their provision of late-term abortions. She works to uncover the true inhumanity of the abortion industry that much of the media prefers to ignore. Lila regularly appears on national TV segments including Sean Hannity's nightly segment on Fox News. She is a tremendous force in bringing the pro-life message to people in a way that is relevant and captivating. Live Action is unique in its use of undercover videos to hold the abortion industry accountable. It is hard to deny the war that abortion clinics such as Planned Parenthood have waged on children and their mothers with video footage. Lila's incredible success is commendable on its own, but it is even more incredible that she has accomplished so much at such a young age. Lila's path to success was by no means easy. She endured years of liberal bias and scrutiny at UCLA and continues to fight back against the bias in the media today. Lila's advice to young people looking to make a difference comes in two parts, “strengthen your conviction and educate others.” She acknowledges the importance of “diving deep into the philosophical underpinnings of your beliefs” and encourages young people to then start getting active on campus. “You've done your research. You've done your studying. You have to share what you have learned,” she said. Lila draws strength in her mission to advocate for life from the first words of the papacy of Pope John Paul II, “Be not afraid.” Please congratulate Lila Rose on her work with Live Action, and please applaud her for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
New series by AEI: The Pursuit of Happiness
Will O'Bryan
August 13, 2014
New series by AEI: The Pursuit of Happiness
The American Enterprises Institute's new Pursuit of Happiness project explores the meaning of happiness, how to pursue it as individuals, and how government policies can promote it. With speeches by AEI president Arthur Brooks, columnist Megan McArdle, and AEI scholar Robert Doar, the Pursuit of Happiness project lays out a conservative vision of social justice in which the government creates an environment where all individuals have the opportunity to seek happiness. One of the speeches by Arthur Brooks, “The Secret of Happiness,” explains that happiness comes from four major sources: faith, family, community, and work. “Those are your big four. That's your happiness portfolio. Don't waste your time on other stuff,” said Brooks. The other speech by Brooks, “A conservative vision of social justice,” lays out what Brooks calls “The Hope Agenda.” This is a public policy designed to sanctify work and entrepreneurship and help the poor escape poverty by teaching them the values of free enterprise, not just handing them money. Robert Doar, former commissioner of New York City's Human Resources Administration, gave a talk emphasizing the importance of requiring and rewarding work for welfare payments and promoting the family and a strong economy. “We didn't make any disparagements about dead-end jobs or low wage jobs,” said Doar. “Any job is a step up.” Megan McArdle, a columnist at the Bloomberg View, spoke about the importance of social capital in poor communities and how it often acts as a substitute for financial capital. “If we want to help the poor climb that ladder into the middle class… then we need to address this problem. This is at the core of what opportunity and stability and the American Dream is going to mean to all the poor people trying to climb that ladder,” said McArdle. In addition to the talks, the Pursuit of Happiness website has a section for readers to share their own stories of “creating value in your life or in the lives of other people” or reading those of others. Pursuit of Happiness also recommends related books, news articles, and social science research on happiness and conservative social justice.
Big Business Bailouts
Ali Kudlick
August 12, 2014
Big Business Bailouts
Tim Carney, senior political columnist at the Washington Examiner and visiting fellow at the American Enterprise Institute (AEI), joined the Leadership Institute and 129 guests earlier this week for LI's monthly Wednesday Wake-Up Club Breakfast. He talked to the crowd about the threat that the big business lobby poses in America and what conservatives can do to combat it. Carney told story after story of times when big businesses pushed for regulations on their own industry, which would ultimately prevent competitors from entering the market. “Obamacare would have failed if the drug industry and the healthcare industry had not gotten on board,” said Carney. He reminded the crowd of several examples ranging from light bulb manufacturing to the current debate over the export import bank where the government is stepping in and helping big business keep the “little guys” out. “Regulation isn't the tool that government uses to protect the regular guys from big business; it's the tool that government uses to protect big business from the regular guy,” said Carney. Carney suggests that the misconceptions that some conservatives have come from the mainstream media insisting “that pro-business and free-market are the same thing.” “It poisons the debate,” said Carney, “Republicans talk in the morning about free enterprise and then vote in the afternoon for corporate welfare and then they wonder why people think they just care about the rich.” However Carney did bring good news on the topic, “the Republicans have started to wake up,” said Carney, and he believes there is something conservatives can do. “The battle today is over the heart and soul of the Republican party,” said Carney He urges conservatives and Republicans to re-adopt a true free enterprise system. “In free and open competition, if you're going to get ahead, you're going to have to build up the trust of your customer, you're going to have to develop the trust of your investors, you're going to have to work hard, and you're going to have to treat your employees well,” said Carney. “Free and open competition fosters virtues and helps society,” said Carney. When conservatives truly adopt these principles, “the average American can look at the free enterprise system and say ‘this is the system and the philosophy that best serves me.” If America wants to see true economic prosperity again, we have to break down the barriers and regulations that big businesses lobby for to keep the competition down. Come to the Leadership Institute to learn how to be more effective in public policy. Register for a training by clicking here. For Tim Carney's full remarks, click here. The Leadership Institute offers over 43 types of training programs, working with more than 1,386 conservative campus groups, and helping employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 148,000 conservative activists, students, and leaders have been trained. Graduates include members of Congress, state legislators, local officials, media personalities, and conservative organization leaders. For more information, please visit: www.LeadershipInstitute.org
Canadian Taxpayers
Ali Kudlick
July 29, 2014
Canadian Taxpayers
“I'm a believer that impacts are made outside the partisan process,” said Troy Lanigan, president of the Canadian Taxpayers Federation and vice chair of the World Taxpayers Association. Troy is an influential figure on both a national and international stage. Like many others in the conservative movement, he claims humble beginnings at the Leadership Institute. Troy has been naturally inclined toward politics since he was young. His interest in conservatism was sparked by the works of authors such as Friedrich Hayek, Milton Friedman, Thomas Jefferson and Ayn Rand. As the son of a union leader, these beliefs were constantly challenged and his convictions were consequently strengthened. After attending the Leadership Institute's Youth Leadership School in 1988, Troy entered the conservative movement full force. He was invited to run a youth campaign in New York. Later, he came to LI's Candidate Development School in July 1990 and the Direct Mail School in August 1991.Shortly after, he came to work for the Leadership Institute in 1991 as the director of education. LI became his launch pad to begin working for the Canadian Taxpayers Federation, the same organization that he now heads. In his role at the Canadian Taxpayers Federation, Troy has been able to make a significant impact on policy and public opinion. “The role of these [advocacy] groups may be less glamorous than achieving public office but their importance in moving broader public opinion is critical,” he said. One of Troy's proudest accomplishments has been the student internship program he created after becoming president in 2009. His time at LI highlighted the importance of getting young people involved and giving them opportunities to start their career paths in fields that influence public policy and opinion. “Fourteen young people will have gone through the internship program by the end of this calendar year. Many are now working full-time in public policy positions,” said Troy. A group of Troy's former interns created a campus-based organization called Generation Screwed, which aims to provide alternatives to the welfare state and is funded by the Canadian Taxpayers Federation. “Skills matter. Effectiveness matters. To my knowledge no one does this work as comprehensively or as well as the Leadership Institute. To my knowledge, no one in the movement has impacted as many lives as the Leadership Institute,” Troy said. Troy has been a consistent advocate for economic liberty and prosperity throughout his career and he has been an advocate for young people looking to fight for these principles. Please congratulate Troy Lanigan for the work the Canadian Taxpayers Federation does, and please applaud him for receiving LI's Conservative Leader Award. To nominate a Leadership Institute graduate or faculty member for the Conservative Leader Award or Conservative Leader-In-Training Award where they will have an article written about them, please contact LI's Director of External Affairs Lauren Day, at Lauren@LeadershipInstitute.org.
How to know if your story is a winner
Nathanael Yellis
July 25, 2014
How to know if your story is a winner
Two weeks ago we talked about why storytelling matters (because it's how you convince people). This week, we talked about how to tell stories. Beyond the simple tactics like listening to other stories, watching performers, and practicing your story out loud, we borrowed, from Made to Stick, this list. These seven story archetypes are a gut check: if your story fits an archetype, you've found a potential winner. 1. Overcoming the Monster The fight against Common Core now has this narrative. Take a look at this trailer to see what we mean: 2. Rags to Riches All politicians have this, but because it's so common, it's become trite. Some candidates, like Wendy Davis in Texas, went to such lengths to construct a rags-to-riches narrative, that even the press have to call the bluff. If your story is rags-to-riches, ensure it's real. 3. The Quest We're not sure of the political applications for this story archetype, but in literature it's The Hobbit. Leave a comment if you have a political example. 4. Voyage and Return Good post-war speeches use this story to explain what was won and what's going to change now. You can even glimpse this story archetype in the Gettysburg Address. 5. Comedy Some media personalities, like Jon Stewart, Stephen Colbert, and Glenn Beck, often use comedy to make their points effectively. Comedy is powerful, so deploy comedic stories only when you're sure they'll resonate in the right way. 6. Tragedy Lila Rose in this video tells a few short stories of tragedy to make her point about abortion: [Clip 1 - Play from 2:11 - 3:41] 7. Rebirth George W. Bush's story, from something of a partyboy to, through hard work, a leader in business and Texas, set the stage for his presidency. Learn about how to tell a story by watching our latest webinar here.
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